Skill

/marketing-psychology

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

One skill from open-design.

shell

$ npx -y skills add nexu-io/open-design --skill marketing-psychology --agent claude-code

Installs just this skill. Get the whole plugin for auto-invocation.

How it fires

How this skill gets triggered: by you, by Claude, or both.

Fires itselfClaude auto-loads it when your prompt matches the work.
You can call itInvoke it directly when you want it.
Slash command/marketing-psychology

Context preview

The summary Claude sees to decide when to auto-load this skill.

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

Stats

Stars80,930

Forks9,351

LanguageTypeScript

LicenseApache-2.0

Ships with open-design

SKILL.md

marketing-psychology.SKILL.md

---
name: marketing-psychology
description: |
  Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.
triggers:
  - "marketing psychology"
  - "behavioral copy"
  - "persuasion"
  - "framing"
  - "cognitive bias"
od:
  mode: design-system
  category: marketing-creative
  upstream: "https://github.com/coreyhaines31/marketingskills"
---

# marketing-psychology

> Curated from Corey Haines.

## What it does

Apply psychological principles and behavioral science to copy and design. Useful for tightening hooks, framing, and pricing presentation.

## Source

- Upstream: https://github.com/coreyhaines31/marketingskills
- Category: `marketing-creative`

## How to use

This catalogue entry advertises the skill in Open Design so the agent
discovers it during planning. To run the full upstream workflow with
its original assets, scripts, and references, install the upstream
bundle into your active agent's skills directory:

```bash