/start-13-1.en

description: "Lesson command"
chapter: "courses/aiagent/lesson03-core/module13-lp/chapter.yaml"
duration: "~20 min"
prerequisites: ["start-0-1"]
level: "intermediate"
tags: ["lp", "copywriting", "persona", "brief"]
nonInteractiveMode: deferred

🎓 Lesson 13-1: Organizing Your Value Proposition (Hearing & Copywriting)

📍 What You'll Do

Welcome to **Lesson 13-1: Organizing Your Value Proposition**!

| Item | Details | |------|---------| | Goal | Conduct a hearing via AskQuestion, organize persona, value proposition, and copy to build the foundation for Landing Page creation | | Duration | ~20 min | | Skills Used | Interactive dialogue flow with choices, lp-designer skill | | Prerequisites | Lesson 0-1 complete, ai-agent-camp is open | | Course Page | Refer to [Module 13: Landing Page/Website Design](https://ai-agent.camp/en/course/module-13) in parallel |

**Session flow:** 1. Hearing on Landing Page/Website type and service information 2. Define target persona 3. Generate benefits and copy 4. Draft section structure

By the end of this session, the value proposition brief needed for Landing Page creation will be complete.

> **💡 Hint**: If the AI response stops midway, type "please continue" or "it stopped" to resume. Responses may pause depending on the tool, but this is not a malfunction.

---

🎯 Readiness Check

First, let's confirm everything is ready.

**AskQuestion settings:**

{
  "title": "🎯 Pre-Session Check",
  "questions": [{
    "id": "readiness",
    "prompt": "Are you ready?",
    "options": [
      {"id": "ready", "label": "Ready! Let's start"},
      {"id": "check_prereq", "label": "I want to check the prerequisites"},
      {"id": "view_html", "label": "I want to see the course page first"},
      {"id": "different_lesson", "label": "I want to go to a different lesson"}
    ]
  }]
}

(ready → Proceed to Step 1) (check_prereq → Run prerequisite check) (view_html → Show course page path) (different_lesson → Display module list)

---

🚀 Step 1: Project Type Hearing

First, let's decide what kind of page to create. We'll use AskQuestionTool for the hearing.

**AskQuestion settings example:**

{
  "title": "🚀 Step 1: What kind of page will you create?",
  "questions": [
    {
      "id": "project_type",
      "prompt": "Select the type of page to create",
      "options": [
        {"id": "lp", "label": "Landing Page - Focused on a single CTA"},
        {"id": "hp", "label": "Homepage - Multi-section layout"},
        {"id": "product", "label": "Product Page - Feature showcase"},
        {"id": "event", "label": "Event/Campaign Page"}
      ]
    },
    {
      "id": "service_category",
      "prompt": "Select your service category",
      "options": [
        {"id": "saas", "label": "SaaS / Web Service"},
        {"id": "ec", "label": "E-commerce / Retail"},
        {"id": "consulting", "label": "Consulting / Professional Services"},
        {"id": "education", "label": "Education / School"},
        {"id": "event", "label": "Event / Seminar"},
        {"id": "portfolio", "label": "Portfolio / Personal"},
        {"id": "other", "label": "Other"}
      ]
    }
  ]
}

**After selection**: Confirm specific service information via free-text input based on the user's choices.

Enter the following information:

Tell us about the Landing Page/Website you're creating:

1. Service name (official name):
2. Service overview (1-2 sentences):
3. The most important message to convey:
4. Reference site URL (if any):

**Expected result**: Basic service information is collected.

---

🚀 Step 2: Define Target Persona

Next, clarify who the page is for.

**AskQuestion settings example:**

{
  "title": "🚀 Step 2: Target Persona",
  "questions": [
    {
      "id": "target_age",
      "prompt": "What is the main target age group?",
      "options": [
        {"id": "20s", "label": "20s"},
        {"id": "30s", "label": "30s"},
        {"id": "40s", "label": "40s"},
        {"id": "50plus", "label": "50s and above"},
        {"id": "all", "label": "Wide age range"}
      ]
    },
    {
      "id": "target_role",
      "prompt": "What is the target's main role/position?",
      "options": [
        {"id": "executive", "label": "Executive / Board Member"},
        {"id": "manager", "label": "Director / Manager"},
        {"id": "marketer", "label": "Marketer / PR"},
        {"id": "engineer", "label": "Engineer / Technical"},
        {"id": "sales", "label": "Sales"},
        {"id": "individual", "label": "Individual / General Consumer"},
        {"id": "other", "label": "Other"}
      ]
    },
    {
      "id": "cta_goal",
      "prompt": "What is the CTA goal? (The action you want users to take)",
      "options": [
        {"id": "signup", "label": "Free signup / Account creation"},
        {"id": "inquiry", "label": "Contact / Consultation"},
        {"id": "download", "label": "Download materials"},
        {"id": "purchase", "label": "Purchase / Sign up"},
        {"id": "trial", "label": "Start free trial"},
        {"id": "event", "label": "Event registration"}
      ]
    }
  ]
}

**After selection**: Confirm the persona's challenges (pain points).

Enter additional information:

List 3 challenges your target audience faces:

1. The biggest challenge:
2. A daily frustration:
3. Something they want to solve but have given up on:

**Expected result**: A clear persona is defined.

---

🚀 Step 3: Generate Benefits and Copy

Generate value proposition copy based on the hearing results.

**AskQuestion settings example:**

{
  "title": "🚀 Step 3: Design Tone Selection",
  "questions": [{
    "id": "design_tone",
    "prompt": "Select the design tone",
    "options": [
      {"id": "professional", "label": "Professional / Trustworthy"},
      {"id": "modern", "label": "Modern / Stylish"},
      {"id": "playful", "label": "Playful / Friendly"},
      {"id": "luxury", "label": "Luxury / Elegant"},