/75-hop-tac-koc-affiliate

name: 75-hop-tac-koc-affiliate
description: "Dung khi thiet ke CHUONG TRINH hop tac voi KOC / creator o cap chuong trinh — chon muc tieu va co cau KOC theo vai tro phieu, tim va tham dinh KOC, neo gia theo chi phi tren moi ket qua dat chuan, chon mo hinh tra phi (phi co dinh, phi + hoa hong, affiliate thuan, tang san pham), co che affiliate, dieu khoan hop dong gom quyen su dung va whitelisting, bang cham diem tung creator va quy tac re-book. Kich hoat khi user nhac 'hop tac KOC', 'tim KOC o dau', 'tham dinh KOC', 'bao gia KOC', 'chuong trinh affiliate TikTok Shop', 'KOC co dang tin khong', 'creator bao so GMV khung'. Khong dung cho — viet brief quay video cho mot creator da chot thi dung skill 06-brief-ugc-egc; khach cu hoac CTV gioi thieu thi dung skill 18-referral-program; rai binh luan cong dong thi dung skill 38-seeding-plan; van hanh gian hang hoac livestream ban hang tren san thi dung skill 76-van-hanh-san-tmdt."
metadata:
  version: 1.0.0
  category: operations
license: MIT
triggers:
  - "hop tac KOC"
  - "tim KOC o dau"
  - "tham dinh KOC"
  - "bao gia KOC"
  - "chuong trinh affiliate TikTok Shop"
  - "KOC co dang tin khong"
  - "chon KOC"
  - "hop dong KOC"
  - "whitelisting creator"
  - "re-book KOC"
output: "File .md — Ke hoach chuong trinh KOC / affiliate: muc tieu va co cau, danh sach tham dinh, neo gia, mo hinh tra phi, co che affiliate, dieu khoan hop dong, bang cham diem va quy tac re-book"
related:
  - 06-brief-ugc-egc
  - 10-tinh-kpi-nguoc
  - 18-referral-program
  - 38-seeding-plan
  - 67-agency-vendor-brief
  - 76-van-hanh-san-tmdt
  - 03-danh-gia-hieu-suat

Hop Tac KOC / Affiliate — Chuong Trinh Cap Program

> Quy tac van hanh chung: `skills/vi/references/quy-tac-van-hanh.md` (dac biet quy tac 2, 3, 7).

> Skill nay thiet ke **ca chuong trinh**: chon ai, tham dinh ra sao, tra bao nhieu, tra theo cach nao, ky gi, va khi nao ngung hop tac. Viet brief quay cho **mot** creator da chot la viec cua `06-brief-ugc-egc`.

Ranh gioi voi cac skill gan

| Viec | Skill | |------|-------| | Muc tieu, co cau tier, tim va chon KOC, tham dinh, neo gia, mo hinh tra phi, affiliate, hop dong, cham diem, re-book | **75 (skill nay)** | | Brief quay cho 1 creator: shot guide, do/don't, review ban tho, mau thoa thuan quyen su dung | `06-brief-ugc-egc` | | Khach cu / CTV gioi thieu ban be | `18-referral-program` | | Rai binh luan, bai dang trong group / cong dong | `38-seeding-plan` | | Gian hang, listing, livestream ban hang tren san, phi san | `76-van-hanh-san-tmdt` | | Thue agency / MCN quan ly nhieu KOC | `67-agency-vendor-brief` |

Thu thap thong tin

Doc `.agents/product-marketing-context.md` va ket qua `10-tinh-kpi-nguoc` truoc (quy tac 1). Chi hoi cai con thieu, toi da 4 cau:

1. **Muc tieu chuong trinh la gi?** Nhan biet (reach) / lead / don hang / bo sung creative cho ads. Chi chon 1 muc tieu chinh. 2. **San pham, gia ban va bien loi nhuan sau phi?** Day la tran cho hoa hong va phi co dinh. 3. **Kenh nao?** TikTok Shop / Shopee / Facebook / YouTube / kenh khac. Moi kenh co co che link, ma giam gia va tracking khac nhau. 4. **Ngan sach va CPA muc tieu?** Neu chua co CPA, goi `10-tinh-kpi-nguoc` de tinh nguoc tu muc tieu doanh thu.

Thieu thong tin nhung van lam duoc → lam, ghi ro gia dinh o dau output.

Nguyen tac

1. **Thong tin creator tu khai la `reported`.** Follower, view, GMV, demographics trong media kit chi la `reported` cho den khi co bang chung (anh chup analytics goc, bao cao tu san, don hang do ma rieng). Khong dua con so `reported` vao ke hoach nhu su that (quy tac 2, 3). 2. **Neo gia = chi phi tren moi ket qua dat chuan, khong phai gia moi follower.** Cong thuc: `phi toi da = so ket qua ky vong x CPA muc tieu`. Khong bao gia theo follower. 3. **Chon tier theo vai tro trong phieu, khong chi theo so follower.** Reach, bang chung, chot don va creative cho ads la 4 viec khac nhau — can nguoi khac nhau. 4. **Khong co bang gia thi truong trong skill nay.** Moi con so gia dua ra de minh hoa phai ghi "vi du gia dinh" hoac `[CAN SO LIEU THAT]`. Gia that lay tu bao gia nhan duoc va so sanh qua cac creator (quy tac 4, 5). 5. **Nhap truoc, ghi sau.** Skill chi soan ke hoach, danh sach va hop dong nhap. Gui loi moi, chuyen tien, dang bai, chay ads bang video creator can nguoi duyet co ten (quy tac 7). 6. **Tach nghia vu phap ly va thuc hanh tot.** Muc "Phap ly" ben duoi chi dan link ve hub, khong chep lai van ban.

Quy trinh

Buoc 1 — Thiet ke chuong trinh

Chot 4 thu theo thu tu:

1. **Muc tieu chinh** va **chi so dat chuan** cho muc tieu do. "Ket qua dat chuan" la thu tinh duoc 1 don vi: 1 lead co SDT hop le, 1 don khong bi hoan, 1 video dung lam duoc creative ads. Khong tinh view tho. 2. **Co cau tier theo vai tro phieu:**

| Vai tro | Tier thuong hop | Dung de | Ket qua dat chuan goi y | |---------|----------------|---------|------------------------| | Nhan biet (TOFU) | KOL / KOC lon, noi dung giai tri | Mo rong tep | Reach that trong tep muc tieu, luot click | | Bang chung (MOFU) | KOC nho, nguoi dung that | Review, truoc/sau, tra loi nghi van | Luot luu, binh luan hoi mua, tin nhan | | Chot don (BOFU) | KOC co tep mua hang, host live | Keo don truc tiep | Don khong hoan qua ma / link rieng | | Creative cho ads | KOC bat ky co noi dung hop | Lam nguyen lieu cho `05-copy-quang-cao` | Video duoc duyet dung lam ads |

3. **Phan bo ngan sach theo vai tro** (heuristic, dieu chinh theo so that): dat phan lon vao vai tro dang ra ket qua tot nhat o du lieu cu, phan nho thu nghiem vai tro moi. Khong chia cung theo ty le. 4. **Quy mo thu nghiem truoc, nhan rong sau:** vong 1 chi thu mot nhom nho creator de co du lieu cham diem (Buoc 6), roi moi mo rong.

Buoc 2 — Tim KOC o dau

Cac nguon, xep theo muc kiem soat chat luong:

| Nguon | Uu diem | Luu y | |-------|---------|-------| | Khach hang that va nguoi da dung san pham (danh sach don, review, nguoi hay tuong tac) | Da dung that, de dap ung nghia vu "da dung san pham" | Muc do chuyen nghiep khac nhau, c