Claude SEO Skills
43 free Claude Skills for SEO and AI search. Built by Hawk Academy and the StudioHawk senior team. Drop into Claude Desktop and run.
Official site: claudeseoskills.com.au, install commands, real sample output from every flagship skill, and the full directory.
These are the Claude Skills StudioHawk uses across 500+ live client SEO campaigns. We open-sourced them through Hawk Academy so any SEO, founder, or in-house marketer can run agency-grade audits and briefs straight inside Claude Desktop, free.
Every skill has a matching landing page at hawkacademy.co/claude-seo-skills with worked examples, sample output, and the StudioHawk thinking behind it.
Watch first: "Don't Use Claude for SEO Until You Watch This"
A short walkthrough of how StudioHawk actually uses these Claude Skills on live client SEO work. Click the thumbnail to play on YouTube.
Why we built this
Most SEO tools are either expensive SaaS subscriptions or one-off paid prompts. Neither is how StudioHawk's own SEO specialists actually work day to day. We run Claude Skills, drop in our own crawl data, and let Claude do the audit, the brief, or the report.
These 44 skills are the exact set our team uses on live client work. Now they live in your Claude Desktop too.
Free, MIT-licensed, no upsell. You will not find a paywall, an email gate, or a "premium tier" in this repo. Hawk Academy is funded by StudioHawk's agency business. The skills are the giveaway.
Who this is for
- In-house SEOs who want StudioHawk-grade audit and briefing skills without the StudioHawk retainer
- Freelance SEO consultants who want a faster audit + briefing workflow than running Screaming Frog by hand
- Founders and marketers who do not have an SEO team but need to ship audits, content briefs, and reports
- Agency teams evaluating which Claude Skills are worth standardising across their workflow
If you have ever spent three hours building a content brief in Google Docs or four hours writing up a technical SEO audit, these skills delete most of that.
What people say about the underlying training
These skills sit underneath the free Hawk Academy course. The training the course teaches is what the skills automate.
"Hands down one of the most comprehensive SEO Courses I've encountered. A huge time saver."
— Daniel Gladki, eCommerce Director, Uniqlo
"I thought I already knew SEO, having done it for 5 years, but the technical SEO and link-building stuff is incredible."
— Harvey, Terrain Tamer
"We enrolled our entire team. The quizzes and real-world examples make it so much easier to actually retain and apply the knowledge."
— Will Rosindell, Medicart
More reviews on hawkacademy.co. Over 6,000 students are enrolled in the free course these skills come from.
Install (90 seconds)
Each skill installs as its own folder containing a SKILL.md file, which is the structure Claude expects. No build step, no API keys, no dependencies.
macOS / Linux
git clone https://github.com/lhitches/claude-seo-skills.git
cd claude-seo-skills
# Each skill needs its own folder with the file named SKILL.md
for f in skills/*.md; do
name=$(basename "$f" .md)
mkdir -p ~/.claude/skills/"$name"
cp "$f" ~/.claude/skills/"$name"/SKILL.md
done
# Skills that ship as folders already
cp -r skills/topical-authority-map ~/.claude/skills/
Restart Claude Desktop. The skills appear in your Skills picker.
Windows (PowerShell)
git clone https://github.com/lhitches/claude-seo-skills.git
cd claude-seo-skills
# Each skill needs its own folder with the file named SKILL.md
Get-ChildItem skills\*.md | ForEach-Object {
$name = $_.BaseName
New-Item -ItemType Directory -Force "$env:USERPROFILE\.claude\skills\$name" | Out-Null
Copy-Item $_.FullName "$env:USERPROFILE\.claude\skills\$name\SKILL.md"
}
# Skills that ship as folders already
Copy-Item -Recurse skills\topical-authority-map "$env:USERPROFILE\.claude\skills\"
Restart Claude Desktop.
Or grab individual skills
If you only want one or two skills, every landing page on hawkacademy.co/claude-seo-skills has a one-line curl command to install that skill alone. Faster than cloning the whole repo.
The 44 skills
Grouped by job. Every link goes to the Hawk Academy landing page with worked examples, sample output, and the install snippet.
Audit and diagnose
| Skill | What it does |
|---|
| Schema Markup Auditor | Audits a page's structured data end to end: extracts the JSON-LD, grades each type against Google's rich-result rules, finds the schema the page is missing, and writes one corrected paste-ready graph. |
| Schema Markup Generator | Generates valid JSON-LD from a plain-English page description: picks the right types, fills real values, brackets what it cannot source, returns one paste-ready graph. |
| Rate My Page Like a Google Quality Rater | Grades a page using the criteria in Google's published 182-page General Guidelines: reputation, uniqueness and effort, and Needs Met relevance. Returns a scorecard plus the one thing to fix first. |
| Technical SEO Audit | Finds the technical issues stopping Google from reading your site. Redirect chains, duplicate titles, indexing problems, orphan pages, cannibalisation. |
| Merchant Center Optimizer | Optimises your Google Merchant Center feed: disapproval triage, query-matching title rewrites, attribute completeness, feed-to-page consistency. Ranked by revenue. |
| Product Page Optimizer | Audits and rewrites a product page for search and AI shopping: eight-point evaluation, buyer constraint questions, rebuilt description, FAQ and schema. Paste-ready. |
| Category Page Optimizer | Turns bare product grids into decision-support pages: intro answer, buying guide with comparison table, FAQ, faceted-navigation read, ItemList schema. |
| Website Score | Free SEO score for any URL via Claude. The opening move on every StudioHawk audit. |
| Striking Distance Finder | Surfaces the pages you rank positions 8 to 20 for. Small CTR or content gains push them onto page one. |
Industry-specific audits
| Skill | What it does |
|---|
| Ecommerce SEO Audit | Product, collection, and category-page audit. The issues StudioHawk fixes on every ecommerce client. |
| Agentic Product Page Auditor | Audits whether an AI shopping agent can read and buy from your product page. Scores the product graph across six layers and gives one template-level fix per problem, ranked by what blocks a sale. |
| B2B SEO Audit | Long sales cycles, decision committees, and the content that actually converts the buyer. |
| SaaS SEO Audit | Feature pages, comparison pages, free tools, and product-led growth content that compounds. |
| Local SEO Audit | GBP, NAP citations, local landing pages, and review strategy in one skill. |
| Restaurant SEO Audit | Hospitality-specific. Menu schema, opening hours, reservations, and the local intent that drives bookings. |
Content and topical strategy
| Skill | What it does |
|---|
| Content Brief Draft | Generates a content brief any writer can ship from. Audience, angle, structure, internal linking, distribution. |
| Information Gain | Finds the unique angle competitors are missing on a query. Use before you write. |
| Title Tag Optimizer | The title-tag rewrite skill. Tested against Google's CTR signals StudioHawk monitors. |
| Topical Authority Map | Builds the cluster architecture for an entire topic from a single seed keyword. |
| Keyword Clustering | Groups a raw keyword list into page-level clusters by search intent, with target pages and cannibalisation flags. |
| Website Gap | Compares your site to a competitor and tells you the keywords, topics, and pages they cover that you do not. |
| Competitor Gap | Inverse of website-gap. Identifies the topics you cover that competitors miss, so you can defend them. |
| 3 Ranking Laws Cheat Sheet | Every Google patent and the 2024 API leak distilled into 3 laws. Audits your site against NavBoost, siteFocusScore, and information gain. |
AI search
| Skill | What it does |
|---|
| AI Visibility | Scores any page on the on-page factors most likely to win an AI citation. Run it before you publish. |
| AI Citation Monitor | Tracks whether ChatGPT, Claude, and Perplexity cite your site for the queries that matter. |
| Claude Code SEO | Plug Claude Code into your SEO workflow for code-level fixes, schema injection, and automated audits. |
| Clarity AI Bot Auditor | Paste your Microsoft Clarity AI bot data. Diagnoses every AI bot as healthy, blocked, throttled, or over-scraping, with one decisive fix per bot. |
| Citation Share Auditor | Reads your Bing Citation Share data and shows your slice of AI answers, the topics and intents you own, and where to grow it. |
Outreach, links, and reviews
| Skill | What it does |
|---|
| Data PR Outreach | The pitch process StudioHawk uses for Digital PR campaigns at scale. |
| Google Review Handler | Drafts review responses that protect rank without sounding canned. |
| Internal Linking Optimizer | Maps the internal link graph, rescues orphans, feeds starved money pages, and outputs the exact from-page, to-page, anchor and sentence for every placement. |
Calculators and helpers
| Skill | What it does |
|---|
| Ad Spend Calculator | What your Google Ads spend would have bought as SEO investment. The conversation that closes SEO deals. |
| Calculator Page Builder | Builds the spec for a free calculator page on your site (a backlink magnet). |
| GBP Analytics Connector | Pulls Google Business Profile insights into the StudioHawk local-SEO reporting format. |
| Winner or Loser | Did the latest Google update boost or hurt you? Quick diagnostic on any GSC export. |
About the makers
These skills are built and maintained by the StudioHawk senior team, distributed free through Hawk Academy.
- Harry Sanders is the founder of StudioHawk, Australia's largest dedicated SEO agency, and Hawk Academy. Forbes 30 Under 30. 1,000-plus SEO campaigns delivered with zero algorithmic penalisations. AWIA Board Member.
- Lawrence Hitches is Chief of Staff at StudioHawk and an AI SEO consultant based in Melbourne. Young Search Professional of the Year (Semrush 2021). Speaker at SEO conferences across Asia-Pacific.
The skills reflect how a 120-person SEO agency actually runs audits, briefs, and reports. They are not generic prompts.
StudioHawk has been recognised by
US Search Awards · UK Search Awards · APAC Search Awards (4× Best Large SEO Agency) · Global Search Awards · SEMrush Search Awards · Global Digital Excellence Awards · Global Marketing Awards · Global Agency Awards · The Drum Awards · Marketing Innovation Awards · Mumbrella
StudioHawk clients (a sample)
Nike · New Balance · Fujifilm · Officeworks · Kao · Weber · Bondi Sands · Intuit QuickBooks · Kogan · The Good Guys · Ryobi · Moonpig · Employment Hero · PETstock · Samsung
Use cases
- Junior SEO standardisation. Drop the audit skills onto a junior's machine, get StudioHawk-grade output on day one
- Agency QA. Run every client audit through the same Claude skill so reports are consistent across consultants
- Freelancer leverage. A solo SEO consultant can punch above their weight using the same workflow we run at 120-person scale
- Founder DIY. Founder-led SEO that does not require hiring an in-house SEO until the business is much bigger
- In-house team scale-up. A two-person in-house SEO team can match the output of a much larger team
The full Hawk Academy roadmap
These skills sit inside a larger 10-step SEO roadmap. If you want to know where each skill fits in a complete SEO programme, see:
The Hawk Academy SEO Roadmap — 10 steps from SEO fundamentals to AI search, with every step linked to a free Hawk Academy resource plus the specific course module that teaches it inside the free Hawk Academy course.
If you want the structured course version of the same material with video walkthroughs and quizzes, enrol free at learn.hawkacademy.co/register.
Contributing
Found a bug, want to improve a skill, or have an idea for a new one? Open an issue or a pull request. We read every one.
If you ship something interesting on top of these skills, we want to know. Tag @studiohawkseo on Instagram or mention @StudioHawk on LinkedIn.
License
MIT. See LICENSE.
You can use these skills in client work, in commercial products, in agency engagements, in courses. Attribution back to Hawk Academy is appreciated but not required.
Links
Built with Claude.
