A Claude skill that builds a topical authority map from a seed keyword, producing a spreadsheet with core pages, linking map, buyer journey and publishing order, plus a markdown strategy for SEO and AI search.
Claude Code
$ npx -y skills add lhitches/claude-seo-skills --agent claude-code
Codex
$ npx skills add lhitches/claude-seo-skills -a codex
Cursor
$ npx skills add lhitches/claude-seo-skills -a cursor
Gemini CLI
$ npx skills add lhitches/claude-seo-skills -a gemini-cli
GitHub Copilot
$ npx skills add lhitches/claude-seo-skills -a github-copilot
OpenCode
$ npx skills add lhitches/claude-seo-skills -a opencode
Windsurf
$ npx skills add lhitches/claude-seo-skills -a windsurf
61 free Claude Skills for SEO and AI search. Built by Hawk Academy and the StudioHawk senior team. Drop into Claude Desktop and run.
Official site: claudeseoskills.com.au, install commands, real sample output from every flagship skill, and the full directory.
These are the Claude Skills StudioHawk uses across 500+ live client SEO campaigns. We open-sourced them through Hawk Academy so any SEO, founder, or in-house marketer can run agency-grade audits and briefs straight inside Claude Desktop, free.
Every skill has a matching landing page at hawkacademy.co/claude-seo-skills with worked examples, sample output, and the StudioHawk thinking behind it.
A short walkthrough of how StudioHawk actually uses these Claude Skills on live client SEO work. Click the thumbnail to play on YouTube.
Most SEO tools are either expensive SaaS subscriptions or one-off paid prompts. Neither is how StudioHawk's own SEO specialists actually work day to day. We run Claude Skills, drop in our own crawl data, and let Claude do the audit, the brief, or the report.
These 61 skills are the exact set our team uses on live client work. Now they live in your Claude Desktop too.
Free, MIT-licensed, no upsell. You will not find a paywall, an email gate, or a "premium tier" in this repo. Hawk Academy is funded by StudioHawk's agency business. The skills are the giveaway.
If you have ever spent three hours building a content brief in Google Docs or four hours writing up a technical SEO audit, these skills delete most of that.
These skills sit underneath the free Hawk Academy course. The training the course teaches is what the skills automate.
"Hands down one of the most comprehensive SEO Courses I've encountered. A huge time saver."
Daniel Gladki, eCommerce Director, Uniqlo
"I thought I already knew SEO, having done it for 5 years, but the technical SEO and link-building stuff is incredible."
Harvey, Terrain Tamer
"We enrolled our entire team. The quizzes and real-world examples make it so much easier to actually retain and apply the knowledge."
Will Rosindell, Medicart
More reviews on hawkacademy.co. Over 6,000 students are enrolled in the free course these skills come from.
Each skill installs as its own folder containing a SKILL.md file, which is the structure Claude expects. No build step, no API keys, no dependencies.
git clone https://github.com/lhitches/claude-seo-skills.git
cd claude-seo-skills
# Each skill needs its own folder with the file named SKILL.md
for f in skills/*.md; do
name=$(basename "$f" .md)
mkdir -p ~/.claude/skills/"$name"
cp "$f" ~/.claude/skills/"$name"/SKILL.md
done
# Skills that ship as folders already
cp -r skills/topical-authority-map skills/review-proof-sorter ~/.claude/skills/
Restart Claude Desktop. The skills appear in your Skills picker.
git clone https://github.com/lhitches/claude-seo-skills.git
cd claude-seo-skills
# Each skill needs its own folder with the file named SKILL.md
Get-ChildItem skills\*.md | ForEach-Object {
$name = $_.BaseName
New-Item -ItemType Directory -Force "$env:USERPROFILE\.claude\skills\$name" | Out-Null
Copy-Item $_.FullName "$env:USERPROFILE\.claude\skills\$name\SKILL.md"
}
# Skills that ship as folders already
Copy-Item -Recurse skills\topical-authority-map, skills\review-proof-sorter "$env:USERPROFILE\.claude\skills\"
Restart Claude Desktop.
If you only want one or two skills, every landing page on hawkacademy.co/claude-seo-skills has a one-line curl command to install that skill alone. Faster than cloning the whole repo.
Grouped by job. Every link goes to the Hawk Academy landing page with worked examples, sample output, and the install snippet.
| Skill | What it does |
|---|---|
| Schema Markup Auditor | Audits a page's structured data end to end: extracts the JSON-LD, grades each type against Google's rich-result rules, finds the schema the page is missing, and writes one corrected paste-ready graph. |
| Schema Markup Generator | Generates valid JSON-LD from a plain-English page description: picks the right types, fills real values, brackets what it cannot source, returns one paste-ready graph. |
| What's My Website Missing for AI Search? | Walks a site through the five things Google's leaked Content Warehouse documentation shows Google can measure: link index tiers, page effort, engagement, mentions beyond your own site, and query fan-out coverage. Returns a grade of desk, shelves or basement and one fix. |
| Rate My Page Like a Google Quality Rater | Grades a page using the criteria in Google's published 182-page General Guidelines: reputation, uniqueness and effort, and Needs Met relevance. Returns a scorecard plus the one thing to fix first. |
| Website Migration | Plans a migration before it launches: writes a dated baseline of the old site, maps every URL to where it is going, flags the pages with nowhere to land, then gives the launch-day checklist and four dated check-ins. Covers a new domain, platform, URL structure, HTTPS, subdomains and merges. |
| Technical SEO Audit | Finds the technical issues stopping Google from reading your site. Redirect chains, duplicate titles, indexing problems, orphan pages, cannibalisation. |
| Merchant Center Optimizer | Optimises your Google Merchant Center feed: disapproval triage, query-matching title rewrites, attribute completeness, feed-to-page consistency. Ranked by revenue. |
| Product Page Optimizer | Audits and rewrites a product page for search and AI shopping: eight-point evaluation, buyer constraint questions, rebuilt description, FAQ and schema. Paste-ready. |
| Category Page Optimizer | Turns bare product grids into decision-support pages: intro answer, buying guide with comparison table, FAQ, faceted-navigation read, ItemList schema. |
| Website Score | Free SEO score for any URL via Claude. The opening move on every StudioHawk audit. |
| Striking Distance Finder | Surfaces the pages you rank positions 8 to 20 for. Small CTR or content gains push them onto page one. |
| GSC Quick Start | Pulls your Google Search Console data and ranks the highest-leverage pages to fix first. |
| Rank Tracker | Turns GSC position data into a rank tracking system: two-period compare, movement verdicts weighted by impressions, priority keywords first, and the average-position artifacts explained. |
| Screaming Frog Analyser | Drop your Screaming Frog export, get a StudioHawk-style audit back. |
| Google Trust Check | Scores any page on the trust signals Google actually weights. Author entity, E-E-A-T, brand authority. |
| Entity SEO Auditor | Audits whether Google's Knowledge Graph and AI search recognise your brand as an entity. Entity home, schema, sameAs, Wikidata presence, cross-web consistency. One fix per layer. |
| Author Authority Builder | Turns authors from byline strings into entities: author page, Person schema with sameAs, byline fixes, cross-web consistency, three bio lengths. The E-E-A-T person layer. |
| Search Intent Mapper | Maps keywords to intent, builds one-cluster-one-page groups, names the content type each needs, and flags pages fighting their query's intent. |
| Content Decay Detector | Finds pages quietly losing traffic, diagnoses why (freshness, displacement, intent shift, demand), and prescribes refresh, rewrite, consolidate, or leave. |
| Decision Content Builder | Builds honest comparison pages and buyer guides: real criteria, admitted trade-offs, segmented verdicts. The decision content AI cites. |
| Helpful Content Audit | Grades any page against Google's 32 helpful-content self-assessment questions: evidence per verdict, YMYL-aware weighting, letter grade, prioritised fixes. |
| Log File Analyser | Turns raw access logs into crawl budget findings and a per-bot AI readiness verdict: Googlebot waste, sitemap coverage, and whether GPTBot, ClaudeBot and PerplexityBot are healthy, blocked or absent. |
| Information Gain Stats Researcher | Researches underused statistics from primary sources (journals, government data, PDFs) competitors never cite. Every stat verified: figure, year, source, link. |
| Listicle Builder | Builds list articles designed to be cited: format-fit check, ruthless item selection, liftable micro-summaries, evidence per item, anti-farm guard. |
| Review Sentiment Optimizer | Turns customer reviews into a plan: sentiment map, the brand description AI learned from them, response priorities, pull-quote bank, keyword mining. |
Stars on GitHub
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@zubair-trabzadaA Claude skill that builds a topical authority map from a seed keyword, producing a spreadsheet with core pages, linking map, buyer journey and publishing order, plus a markdown strategy for SEO and AI search. Install it with the command on its page. It includes review-proof-sorter, topical-authority-map. Its skills do not fire on their own yet. Free and open source.
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