Create and manage Shopify pages, blog posts, navigation menus, redirects, and SEO metadata via the Admin API or browser automation. Use whenever the user wants to add a page to a Shopify store, write a Shopify blog post, update the storefront navigation, manage redirects, or
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Create and manage Shopify pages, blog posts, navigation menus, redirects, and SEO metadata via the Admin API or browser automation. Use whenever the user wants to add a page to a Shopify store, write a Shopify blog post, update the storefront navigation, manage redirects, or
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</> SKILL.md
shopify-content.SKILL.md
---name: shopify-content
description: "Create and manage Shopify pages, blog posts, navigation menus, redirects, and SEO metadata via the Admin API or browser automation. Use whenever the user wants to add a page to a Shopify store, write a Shopify blog post, update the storefront navigation, manage redirects, or tune SEO metadata on a Shopify site."
compatibility: claude-code-only
---# Shopify Content
Create and manage Shopify store content — pages, blog posts, navigation menus, and SEO metadata. Produces live content in the store via the Admin API or browser automation.
## Prerequisites
- Admin API access token with `read_content`, `write_content` scopes (use **shopify-setup** skill)
- For navigation: `read_online_store_navigation`, `write_online_store_navigation` scopes
## Workflow
### Step 1: Determine Content Type
| Content Type | API Support | Method |
|-------------|-------------|--------|
| Pages | Full | GraphQL Admin API |
| Blog posts | Full | GraphQL Admin API |
| Navigation menus | Limited | Browser automation preferred |
| Redirects | Full | REST Admin API |
| SEO metadata | Per-resource | GraphQL on the resource |
| Metaobjects | Full | GraphQL Admin API |
### Step 2a: Create Pages
For simple content (About, Contact, FAQ), use **pages**. For structured, repeatable content (team members, testimonials, locations), use **metaobjects** — they have typed fields and can be queried programmatically.
### Blog SEO
Every blog post should have:
- **SEO title**: under 60 characters, includes primary keyword
- **Meta description**: under 160 characters, compelling summary
- **Handle**: clean URL slug with keywords
- **Image with alt text**: for social sharing and accessibility
### Content Scheduling
Use `publishDate` on articles for scheduled publishing. Pages publish immediately when `isPublished: true`.
### Bulk Content
For many pages (e.g. location pages, service pages), use a loop with rate limiting:
```bash
for page in pages_data:
create_page(page)
sleep(0.5) # Respect rate limits
```
---
## Reference Files
- `references/content-types.md` — API endpoints, metaobject patterns, and browser-only operations
