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cloudflare-api
Hit the Cloudflare REST API directly for operations that wrangler and MCP can't handle well. Bulk DNS, custom hostnames, email routing, cache purge, WAF rules,…
@jezwebView SkillDevelopment
Skill
/seo-local-business
Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency,
Install
$ npx -y skills add jezweb/claude-skills --skill seo-local-business --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
- Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.Auto-invocation is when the right skill fires by itself at the right moment, driven by a FLOW.md router and a hook, instead of you invoking it by name. It is the difference between a skill being installed and a skill actually getting used.Read the full definition →
- You can call itInvoke it directly when you want it.
- Slash command
/seo-local-business
Context preview
The summary Claude sees to decide when to auto-load this skill.
Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency,
SKILL.md
seo-local-business.SKILL.mdname: seo-local-business
description: "Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business."
SEO Local Business
Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.
What You Produce
1. Complete `<head>` section with meta tags, Open Graph, Twitter Cards 2. JSON-LD structured data (LocalBusiness + Service + FAQ schemas) 3. `robots.txt` 4. `sitemap.xml`
Workflow
Step 1: Gather Business Info
Ask for (or extract from existing site):
| Required | Optional | |----------|----------| | Business name | ABN | | Primary service | Opening hours | | Location (city/suburb) | Social media URLs | | Phone number | Price range | | Website URL | Service areas (suburbs) | | Business description | GPS coordinates |
Step 2: Generate Head Tags
Fill placeholders in this template:
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<!-- Primary Meta Tags -->
<title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
<meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta name="description" content="{{META_DESCRIPTION}}">
<!-- Canonical URL -->
<link rel="canonical" href="{{CANONICAL_URL}}">
<!-- Open Graph / Facebook -->
<meta property="og:type" content="website">
<meta property="og:url" content="{{CANONICAL_URL}}">
<meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta property="og:description" content="{{META_DESCRIPTION}}">
<meta property="og:image" content="{{OG_IMAGE_URL}}">
<!-- Twitter -->
<meta property="twitter:card" content="summary_large_image">
<meta property="twitter:url" content="{{CANONICAL_URL}}">
<meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta property="twitter:description" content="{{META_DESCRIPTION}}">
<meta property="twitter:image" content="{{OG_IMAGE_URL}}">
<!-- Geo Tags (Local SEO) -->
<meta name="geo.region" content="{{GEO_REGION}}">
<meta name="geo.placename" content="{{CITY}}">
<meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
<meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">
<!-- Favicons -->
<link rel="icon" type="image/svg+xml" href="favicon.svg">
<link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
<link rel="apple-touch-icon" href="apple-touch-icon.png">
<!-- Structured Data -->
<script type="application/ld+json">
{{JSON_LD_SCHEMA}}
</script>
</head>**Title tag patterns** (50-60 chars max):
| Page | Pattern | Example | |------|---------|---------| | Homepage | `Brand - Tagline` | `Newcastle Plumbing - 24/7 Emergency Service` | | Service | `Service in Location \| Brand` | `Hot Water Repairs Newcastle \| ABC Plumbing` | | About | `About Us \| Brand` | `About Us \| ABC Plumbing Newcastle` | | Contact | `Contact \| Brand` | `Contact Us \| ABC Plumbing Newcastle` |
**Meta description patterns** (150-160 chars):
| Page | Pattern | |------|---------| | Homepage | `[USP]. [Service] in [Location]. [CTA]. Call [phone].` | | Service | `Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.` | | About | `[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].` | | Contact | `Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.` |
Step 3: Generate Structured Data
**LocalBusiness** (homepage — always include):
Use `LocalBusiness` or a more specific subtype:
| Subtype | Use for | |---------|---------| | `Plumber` | Plumbing services | | `Electrician` | Electrical services | | `RoofingContractor` | Roofing | | `HVACBusiness` | Air conditioning/heating | | `AutoRepair` | Mechanics | | `BeautySalon` | Hair/beauty | | `Dentist` | Dental practices | | `LegalService` | Law firms | | `AccountingService` | Accountants | | `RealEstateAgent` | Real estate | | `Restaurant` | Restaurants/cafes | | `BarOrPub` | Pubs/bars | | `Hotel` | Accommodation | | `Store` | Retail shops | | `ProfessionalService` | Generic professional |
LocalBusiness schema properties:
| Property | Required | Notes | |----------|----------|-------| | `@type` | Yes | `LocalBusiness` or subtype from above | | `name` | Yes | Business name as shown to customers | | `image` | Yes | Primary business image or logo | | `description` | Yes | 1-2 sentence business description | | `@id` | Yes | Unique ID, use `{url}/#organization` | | `url` | Yes | Website homepage URL | | `telephone` | Yes | International format: `+61-2-4900-1234` | | `address` | Yes | PostalAddress (see below) | | `email` | Recommended | Primary contact email | | `priceRange` | Recommended | `$` to `$$$$` | | `geo` | Recommended | GeoCoordinates: latitude/longitude | | `openingHoursSpecification` | Recommended | See hours format below | | `areaServed` | Recommended | Cities/suburbs served | | `sameAs` | Recommended | Social media profile URLs | | `taxID` | Optional | ABN for Australian businesses | | `logo` | Optional | Business logo URL | | `foundingDate` | Optional | ISO 8601 date | | `paymentAccepted` | Optional | e.g. "Cash, Credit Card, EFTPOS" | | `currenciesAccepted` | Optional | `AUD` |
PostalAddress:
| Property | Example | |----------|---------| | `streetAddress` | `123 Hunter Street` | | `addressLocality` | `Newcastle` | | `addressRegion` | `NSW` | | `postalCode` | `2300` | | `addressCountry` | `AU` |
Example:
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "ABC Plumbing Newcastle",
"image": "https://www.abcplumbingRead more
name: seo-local-business description: "Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. Use whenever the user wants SEO for a local business (tradesman, café, clinic, agency, retailer), needs JSON-LD structured data, asks for LocalBusiness schema, or wants meta tags / robots.txt / sitemap for a suburb-serving business."
SEO Local Business
Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.
What You Produce
1. Complete `<head>` section with meta tags, Open Graph, Twitter Cards 2. JSON-LD structured data (LocalBusiness + Service + FAQ schemas) 3. `robots.txt` 4. `sitemap.xml`
Workflow
Step 1: Gather Business Info
Ask for (or extract from existing site):
| Required | Optional | |----------|----------| | Business name | ABN | | Primary service | Opening hours | | Location (city/suburb) | Social media URLs | | Phone number | Price range | | Website URL | Service areas (suburbs) | | Business description | GPS coordinates |
Step 2: Generate Head Tags
Fill placeholders in this template:
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<!-- Primary Meta Tags -->
<title>{{PAGE_TITLE}} | {{BUSINESS_NAME}}</title>
<meta name="title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta name="description" content="{{META_DESCRIPTION}}">
<!-- Canonical URL -->
<link rel="canonical" href="{{CANONICAL_URL}}">
<!-- Open Graph / Facebook -->
<meta property="og:type" content="website">
<meta property="og:url" content="{{CANONICAL_URL}}">
<meta property="og:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta property="og:description" content="{{META_DESCRIPTION}}">
<meta property="og:image" content="{{OG_IMAGE_URL}}">
<!-- Twitter -->
<meta property="twitter:card" content="summary_large_image">
<meta property="twitter:url" content="{{CANONICAL_URL}}">
<meta property="twitter:title" content="{{PAGE_TITLE}} | {{BUSINESS_NAME}}">
<meta property="twitter:description" content="{{META_DESCRIPTION}}">
<meta property="twitter:image" content="{{OG_IMAGE_URL}}">
<!-- Geo Tags (Local SEO) -->
<meta name="geo.region" content="{{GEO_REGION}}">
<meta name="geo.placename" content="{{CITY}}">
<meta name="geo.position" content="{{LATITUDE}};{{LONGITUDE}}">
<meta name="ICBM" content="{{LATITUDE}}, {{LONGITUDE}}">
<!-- Favicons -->
<link rel="icon" type="image/svg+xml" href="favicon.svg">
<link rel="icon" type="image/png" sizes="32x32" href="favicon-32.png">
<link rel="apple-touch-icon" href="apple-touch-icon.png">
<!-- Structured Data -->
<script type="application/ld+json">
{{JSON_LD_SCHEMA}}
</script>
</head>**Title tag patterns** (50-60 chars max):
| Page | Pattern | Example | |------|---------|---------| | Homepage | `Brand - Tagline` | `Newcastle Plumbing - 24/7 Emergency Service` | | Service | `Service in Location \| Brand` | `Hot Water Repairs Newcastle \| ABC Plumbing` | | About | `About Us \| Brand` | `About Us \| ABC Plumbing Newcastle` | | Contact | `Contact \| Brand` | `Contact Us \| ABC Plumbing Newcastle` |
**Meta description patterns** (150-160 chars):
| Page | Pattern | |------|---------| | Homepage | `[USP]. [Service] in [Location]. [CTA]. Call [phone].` | | Service | `Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today.` | | About | `[X] years serving [location]. [Team info]. [Credentials]. Learn about [brand].` | | Contact | `Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online.` |
Step 3: Generate Structured Data
**LocalBusiness** (homepage — always include):
Use `LocalBusiness` or a more specific subtype:
| Subtype | Use for | |---------|---------| | `Plumber` | Plumbing services | | `Electrician` | Electrical services | | `RoofingContractor` | Roofing | | `HVACBusiness` | Air conditioning/heating | | `AutoRepair` | Mechanics | | `BeautySalon` | Hair/beauty | | `Dentist` | Dental practices | | `LegalService` | Law firms | | `AccountingService` | Accountants | | `RealEstateAgent` | Real estate | | `Restaurant` | Restaurants/cafes | | `BarOrPub` | Pubs/bars | | `Hotel` | Accommodation | | `Store` | Retail shops | | `ProfessionalService` | Generic professional |
LocalBusiness schema properties:
| Property | Required | Notes | |----------|----------|-------| | `@type` | Yes | `LocalBusiness` or subtype from above | | `name` | Yes | Business name as shown to customers | | `image` | Yes | Primary business image or logo | | `description` | Yes | 1-2 sentence business description | | `@id` | Yes | Unique ID, use `{url}/#organization` | | `url` | Yes | Website homepage URL | | `telephone` | Yes | International format: `+61-2-4900-1234` | | `address` | Yes | PostalAddress (see below) | | `email` | Recommended | Primary contact email | | `priceRange` | Recommended | `$` to `$$$$` | | `geo` | Recommended | GeoCoordinates: latitude/longitude | | `openingHoursSpecification` | Recommended | See hours format below | | `areaServed` | Recommended | Cities/suburbs served | | `sameAs` | Recommended | Social media profile URLs | | `taxID` | Optional | ABN for Australian businesses | | `logo` | Optional | Business logo URL | | `foundingDate` | Optional | ISO 8601 date | | `paymentAccepted` | Optional | e.g. "Cash, Credit Card, EFTPOS" | | `currenciesAccepted` | Optional | `AUD` |
PostalAddress:
| Property | Example | |----------|---------| | `streetAddress` | `123 Hunter Street` | | `addressLocality` | `Newcastle` | | `addressRegion` | `NSW` | | `postalCode` | `2300` | | `addressCountry` | `AU` |
Example:
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "ABC Plumbing Newcastle",
"image": "https://www.abcplumbing Ships withjezweb-skills
Production workflow skills for Claude Code. Each skill guides Claude through a recipe to produce tangible output — scaffolded projects, generated assets, professional documents, deployed services. Ten plugins of practical, production-oriented skills.
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Python
Language
MIT
License
2mo ago
Last commit
11mo ago
Created
Repo: jezweb/claude-skills
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