/content-engine

description: Draft blog posts, ad copy, emails, social media, landing pages, and video scripts with brand voice and SEO
argument-hint: "<content type and topic>"

Content Engine

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS.md).

Generate marketing content drafts tailored to a specific content type, audience, and brand voice. Covers blog posts, ad copy, email campaigns, social media, landing pages, video scripts, press releases, and case studies — with built-in SEO optimization, brand compliance, and quality evaluation.

Trigger

User runs `/digital-marketing-pro:content-engine` or asks to draft, write, create, or optimize marketing content.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

1. **Content type** — one of:

• Blog post or article
• Ad copy (specify platform: Google, Meta, LinkedIn, TikTok)
• Email (single email, newsletter, or sequence)
• Social media post (specify platform: LinkedIn, Twitter/X, Instagram, Facebook, Threads)
• Landing page copy
• Video script (YouTube, TikTok, Instagram Reels, explainer)
• Press release
• Case study
• Content calendar

2. **Topic** — the subject or theme of the content

3. **Target audience** — who this content is for (role, industry, pain points, buying stage)

4. **Key messages** — 2-4 main points or takeaways to communicate

5. **Additional context** (optional):

• Tone override (if different from brand default)
• Length target or format constraints
• Primary keyword for SEO
• Call to action
• Campaign context or related content

Brand Voice

• If a brand profile exists at `~/.claude-marketing/brands/`, apply voice settings automatically (formality, energy, humor, authority scales)
• Load guidelines, restrictions, approved messaging, and channel-specific tone overrides
• If no brand profile exists, ask: "Do you have brand voice guidelines? If not, I'll use a professional tone."

Content Generation by Type

Blog Post / Article

• 2-3 headline options with SEO keyword in the primary
• Hook introduction (question, statistic, bold statement, or story)
• 3-5 sections with descriptive subheadings using related keywords
• Supporting evidence, examples, and data references
• Conclusion with clear call to action
• SEO: meta title, meta description, internal linking suggestions, keyword placement

Ad Copy

• Platform-specific format and constraints (character limits, headline count, description count)
• 3-5 headline variations
• 2-3 description variations
• Display URL suggestions
• Call-to-action options
• Ad extensions recommendations
• Compliance notes for regulated industries

Email

• 2-3 subject line options with open-rate considerations
• Preview text
• Body copy with clear hierarchy and scannable formatting
• Primary CTA with button text
• Personalization token recommendations
• Deliverability notes (spam trigger words, link density, image-to-text ratio)

Social Media Post

• Platform-native format and length
• Hook in the first line (scroll-stopping opener)
• Hashtag strategy (platform-appropriate count)
• Call to action or engagement prompt
• Image/video specifications and recommendations
• Optimal posting time suggestions

Landing Page

• Headline and subheadline
• Hero section copy
• 3-4 benefit-driven value propositions
• Social proof placement (testimonials, logos, statistics)
• Primary and secondary CTAs
• FAQ section
• SEO: meta title, meta description

Video Script

• Platform-specific structure (YouTube: 3-10 min, TikTok: 30-60s, Reels: 15-90s)
• Hook within first 3 seconds
• Scene descriptions with timestamps
• Dialogue and on-screen text
• B-roll suggestions
• Music and tone recommendations
• End card with CTA

Press Release

• Headline following press release conventions
• Dateline and lead paragraph (who, what, when, where, why)
• Supporting quotes (placeholder guidance)
• Boilerplate and media contact placeholders

Case Study

• Result-focused title
• Customer overview (industry, size, challenge)
• Challenge → Solution → Results structure
• Metrics and data points (prompt user for specifics)
• Customer quote placeholders
• Call to action

Quality Checks

After drafting, automatically evaluate:

• Brand voice consistency (matches profile settings)
• Compliance (restricted terms, required disclaimers, regulatory language)
• Legal flags (unsubstantiated claims, superlatives without evidence, comparative claims)
• SEO alignment (keyword usage, meta tags, heading structure)
• Readability score appropriate for target audience

After Drafting

Ask: "Would you like me to:

• Revise any section or adjust the tone?
• Create variations for A/B testing? (`/digital-marketing-pro:prompt-test`)
• Evaluate quality with the full scoring framework? (`/digital-marketing-pro:eval-content`)
• Adapt this content for other channels? (`/digital-marketing-pro:content-repurpose`)
• Create an email sequence from this content? (`/digital-marketing-pro:email-sequence`)
• Generate social media posts to promote this? (`/digital-marketing-pro:social-strategy`)"

Execution discipline — parallel dispatch

When `/digital-marketing-pro:content-engine` is invoked to produce **multiple content formats from a single brief** (e.g. "draft a launch blog post + 3 social posts + email teaser + ad copy"), dispatch the per-format generations in **one message with parallel `Task` calls**. Each format reads the same brief, applies the same brand voice, but produces an independent draft — there is no cross-dependency between, say, the LinkedIn post and the email teaser.

Sequence the steps that DO have dependencies: 1. SME calibration + brief refinement (sequential — single pass) 2. **Per-format drafting in parallel** (multiple `Task` calls in one message — one per format) 3. `/digital-marketing-pro:check` quality gate on each draft (parallel by file) 4. Aggregation + handoff (