/brand-setup

description: Set up a new brand profile with voice, audience, competitors, guidelines, and compliance rules
argument-hint: "<brand name>"

Brand Setup

> If you see unfamiliar placeholders or need to check which tools are connected, see [CONNECTORS.md](../CONNECTORS.md).

Create or update a brand marketing profile that powers every skill in the plugin. The profile captures brand identity, voice settings, target audiences, competitor landscape, compliance requirements, and channel strategy — then stores it for automatic use across all marketing operations.

Trigger

User runs `/digital-marketing-pro:brand-setup` or asks to set up a new brand, onboard a new client, create a brand profile, or switch between brands.

Inputs

Gather the following from the user. If not provided, ask before proceeding:

1. **Brand name** — the company, product, or client name

2. **What the brand does** — one-sentence elevator pitch (used to infer industry, business model, and USP)

3. **Target audience** — who the brand serves (B2B/B2C, demographics, job titles, pain points)

4. **Brand voice** — 3 descriptive words (e.g., "bold, witty, professional") mapped to formality, energy, humor, and authority scales (1-10)

5. **Primary marketing channels** — where the brand focuses efforts (social, email, SEO, paid ads, etc.)

6. **Additional context** (optional):

• Competitors to track
• Compliance or regulatory requirements (HIPAA, GDPR, financial services, etc.)
• Existing style guide document or URL to import
• Brand guidelines, approved messaging, restricted terms
• Geographic markets and languages

Setup Modes

Quick Setup (5 questions — get started in 2 minutes)

Ask only the 5 essential questions above. From these, intelligently populate the full profile:

• Infer industry, business model, and compliance requirements from the elevator pitch
• Map voice descriptors to 1-10 scales (e.g., "professional" = formality: 8, "fun" = humor: 7)
• Set sensible defaults for everything else
• Tell the user: "Quick profile created! Refine anytime with `/digital-marketing-pro:brand-setup --full`"

Full Setup (17 questions — comprehensive profiling)

Walk through detailed profiling across 5 sections:

Brand Identity

1. Brand name 2. Elevator pitch 3. Unique selling proposition 4. Mission and values

Business Model

5. B2B, B2C, or hybrid 6. Industry and sub-category 7. Revenue model 8. Sales cycle length

Target Audience

9. Primary persona (demographics, role, pain points, goals) 10. Secondary persona (optional) 11. Buying triggers and objections

Brand Voice & Messaging

12. Voice attributes (3 words mapped to 4 scales) 13. Messaging pillars (3-5 core messages) 14. Restricted language (terms to avoid, compliance constraints)

Marketing Context

15. Active channels with goals per channel 16. Top 3-5 competitors 17. Geographic markets and languages

Profile Storage

Profiles are saved to `~/.claude-marketing/brands/{slug}/profile.json` and automatically loaded by every skill:

• `profile.json` — full brand context
• `guidelines/` — imported style guides, restrictions, approved messaging
• `templates/` — custom deliverable templates

Brand Switching (Agency Use)

For agencies managing multiple brands:

• Switch active brand: `/digital-marketing-pro:switch-brand AcmeMed`
• List all brands: `/digital-marketing-pro:switch-brand --list`
• Each brand gets isolated context — no cross-contamination

After Setup

After creating the profile, ask:

"Brand profile for [name] is ready. Would you like to:

• Import an existing style guide? (`/digital-marketing-pro:import-guidelines`)
• Run a competitive analysis? (`/digital-marketing-pro:competitor-analysis`)
• Plan your first campaign? (`/digital-marketing-pro:campaign-plan`)
• Audit your SEO? (`/digital-marketing-pro:seo-audit`)
• Check which connectors are active? (`/digital-marketing-pro:integrations`)"