/seo-plan

name: seo-plan
description: Use when building a strategic SEO roadmap by business type (SaaS, local, e-commerce, publisher, agency).
user-invocable: false
related-skills: seo, seo-audit, seo-local, seo-ecommerce

<objective> Provides per-business-type SEO playbooks — SaaS (pillar pages, comparison pages, use-case pages, integration pages, help docs, free tools), local (GBP, NAP, location pages, local schema, reviews, local backlinks), e-commerce (category SEO, product/review schema, faceted nav, out-of-stock, internal search), publisher (NewsArticle schema, sitemap-news.xml, author pages, topic hubs, AMP, Google News), and agency (case studies, service pages, team pages, industry expertise pages, thought leadership) — plus a generic 90-day roadmap template (weeks 1-2 audit, 3-4 foundation content, 5-8 cluster content, 9-12 outreach/backlinks/monitoring). </objective>

SEO Strategic Planning

Business Types

SaaS

1. Pillar pages for top-of-funnel keywords ("what is X") 2. Comparison pages ("X vs Y") 3. Use-case pages ("X for [industry]") 4. Integration pages (one per major integration) 5. Help docs with Article schema 6. Free tools for backlinks

Local

1. GBP optimization (categories, hours, photos, posts) 2. NAP consistency across web (citations) 3. Location pages (one per service area, ≤ 50) 4. Local schema (LocalBusiness, Service, Review) 5. Reviews acquisition strategy 6. Local backlinks (chamber of commerce, local press)

E-commerce

1. Category page SEO (intro copy, filters indexable strategy) 2. Product schema with AggregateRating 3. Review schema 4. Faceted navigation rules (canonical, noindex) 5. Out-of-stock handling 6. Internal search query optimization

Publisher

1. NewsArticle schema 2. sitemap-news.xml 3. Author pages with Person schema + sameAs 4. Topic hubs (pillar/cluster) 5. AMP (optional, depends on traffic source mix) 6. Google News inclusion request

Agency

1. Case studies as pillar content 2. Service pages (one per offering) 3. Team pages with Person schema 4. Industry expertise pages 5. Thought leadership (blog) 6. Local SEO if regional presence

90-Day Template

• **Weeks 1-2**: Audit + technical fixes
• **Weeks 3-4**: Foundation content (pillar pages)
• **Weeks 5-8**: Cluster content + internal linking
• **Weeks 9-12**: Outreach, backlinks, monitoring