/seo-geo

name: seo-geo
description: Use when optimizing for AI search engines (GEO) — AI Overviews, ChatGPT, Perplexity, Claude, Gemini, Copilot readiness.
user-invocable: false
related-skills: seo, seo-content, seo-featured-snippets, seo-schema

<objective> Covers Generative Engine Optimization (GEO) 2026 for the six target AI engines (Google AI Overviews, ChatGPT with web search, Perplexity, Claude with web search, Gemini, Bing Copilot). Documents the `scripts/geo-score.ts` LLM-readiness scoring (0-100 across 10 weighted signals), quantified impact data (statistics/authoritative citations/expert quotes boost AI visibility up to +40%; keyword stuffing costs -10%), the recommended content structure for LLM extraction, and llms.txt placement (ignored by Google's crawlers, useful for other LLMs). Distinct from seo-featured-snippets (position-0 HTML recipes) and seo-entity (the schema/salience signals that feed AI citations). </objective>

GEO — Generative Engine Optimization 2026

Target Engines

• **Google AI Overviews** (formerly SGE)
• **ChatGPT** with web search
• **Perplexity**
• **Claude** with web search
• **Gemini**
• **Bing Copilot**

LLM-Readiness Score (0-100)

`scripts/geo-score.ts` checks:

| Signal | Points | |--------|--------| | Quick answer in first 100 words | 15 | | Direct H2 questions ("What is X?") | 10 | | Tables/lists for comparable data | 10 | | Citations with dates + sources | 15 | | Statistics with attribution | 10 | | Author bio with credentials | 10 | | Schema.org markup | 10 | | Updated date < 12 months | 10 | | llms.txt present | 5 | | No JS-only content (SSR) | 5 |

Quantified Impact (Princeton / 2026 studies)

GEO techniques boost AI visibility by up to **+40%**. Ranked by impact:

| Technique | Visibility | |-----------|-----------| | Adding statistics | +40% | | Citing authoritative sources | +40% | | Quoting experts | +28% | | Improving text fluency | +15–30% | | Keyword stuffing | **-10%** (worse than baseline) |

AI Overviews cite **~13 sources on average** per answer (2026); 59.6% of citations come from URLs outside the top-20 organic results.

Content Structure for LLMs

# <Topic>

**Quick answer** (40-60 words, factual, no fluff)

## What is <topic>?
Definition paragraph...

## Why does it matter?
Stats with sources...

## How to <task>?
Numbered steps...

## Comparison
| X | Y |
|---|---|

## FAQ
- Q: ...
- A: ...

llms.txt

**No effect on Google Search**: Google clarified on 2026-06-15 that it is not needed and neither helps nor hurts visibility or rankings (https://developers.google.com/search/docs/fundamentals/ai-optimization-guide#mythbusting). Optional only for other services/LLM tools that read it; the 5 pts in the score reflect non-Google tooling, never Google ranking. Place at site root: `https://example.com/llms.txt`

# Site Name
> One-line description

## Pages
- [Homepage](https://example.com/): description
- [Docs](https://example.com/docs/): description

References

• `seo-entity` — entity signals + schema that drive AI citations
• `skills/seo/04-geo-2026/` (ai-platforms, citation-strategies, content-structure, llm-crawlability, zero-click-optimization)
• `skills/seo/08-measurement/share-of-model.md`