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/seo-ecommerce

Use when optimizing e-commerce SEO — product/category pages, faceted navigation, marketplace listings.

shell
$ npx -y skills add fusengine/agents --skill seo-ecommerce --agent claude-code

How it fires

How this skill gets triggered: by you, by Claude, or both.

  • Fires itselfAuto-invocation. Claude auto-loads it when your prompt matches the work.
  • You can call itInvoke it directly when you want it.
  • Slash command/seo-ecommerce
How auto-invocation works

Context preview

The summary Claude sees to decide when to auto-load this skill.

Use when optimizing e-commerce SEO — product/category pages, faceted navigation, marketplace listings.

SKILL.md

seo-ecommerce.SKILL.md
name: seo-ecommerce
description: Use when optimizing e-commerce SEO — product/category pages, faceted navigation, marketplace listings.
user-invocable: false
related-skills: seo, seo-schema, seo-content, seo-images

<objective> Covers e-commerce-specific SEO: Product schema (offers/aggregateRating/review/brand) plus BreadcrumbList on product pages, category page structure (intro copy, H1, pagination canonicals), faceted-navigation indexing rules by filter-combo count, out-of-stock handling (keep the page, set availability, link to alternatives), internal search page blocking/optimization, and marketplace-specific tactics (Amazon A+ Content, Etsy tags, eBay item specifics). Schema templates live in `templates/json-ld/`. </objective>

E-commerce SEO

Product Pages

  • `Product` schema with `offers`, `aggregateRating`, `review`, `brand`
  • `BreadcrumbList` schema
  • Unique meta title/description per product
  • Canonical to self (not category)
  • Reviews above the fold (with schema)
  • Out-of-stock: keep page, set `availability: OutOfStock`, link to alternatives

Category Pages

  • Intro paragraph 150-300 words (above products)
  • H1 with category keyword
  • Pagination: `rel="canonical"` on each paginated page (Google deprecated rel=next/prev)
  • Filter URLs: see Faceted Navigation below

Faceted Navigation Rules

| Filter combo | Action | |--------------|--------| | 1-2 filters (popular) | Index, unique meta, custom canonical | | 3+ filters | `noindex, follow` | | Sort params (?sort=) | Canonical to clean URL | | Pagination | Canonical to self, no noindex |

Internal Search

  • Block `/search?q=*` in robots.txt (avoid index bloat)
  • But optimize top searched terms as static pages

Schema Templates

  • `templates/json-ld/product.json`
  • `templates/json-ld/breadcrumb.json`

Marketplaces

  • Amazon: A+ Content, backend keywords
  • Etsy: tags, attributes, video listings
  • eBay: item specifics, gallery photos
Read more
Read it on GitHub ↗
Ships withfusengine-agents

A plugin ecosystem that turns Claude Code into a supervised, multi-agent development environment.

Get the whole plugin, auto-invoked
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Repo: fusengine/agents