/seo-content-brief

name: seo-content-brief
description: Use when generating a detailed SEO content brief for a single page or topic before writing.
user-invocable: false
related-skills: seo, seo-content, seo-cluster, seo-geo, seo-entity

<objective> Generates a full content brief for one target page: runs local keyword-density analysis first (`scripts/analyze-keywords.ts`, no API key), then produces target keywords (primary/secondary/long-tail layered by buyer state L1-L4), search intent classification, meta title/description constraints, a full H2/H3 outline with a self-contained answer capsule (40-60 words, citation-eligible) opening every H2, a word-count target, 5-10 internal link suggestions, required schema types, and a GEO readiness checklist. One brief targets one buyer state per URL. Does not build the keyword cluster itself (seo-cluster) or score already-published content quality (seo-content). </objective>

Content Brief Generator

Content Intelligence First

Before generating a brief, run `scripts/analyze-keywords.ts` (local-first, no API key) on the target or a top competitor URL. Use the result to shape target keywords, semantic variants, heading coverage, local modifiers, and stuffing warnings.

bun run scripts/analyze-keywords.ts <url-or-path> --keyword "<primary keyword>" --synonyms "<syn1,syn2>" --locations "<city1,city2>" --format markdown

Metadata and Heading Rules

• Meta title must be 60 characters or less.
• Meta description must be 150 characters or less.
• Do not include the company or brand name in the meta title unless the client explicitly asks. If useful, provide a branded variant as an option or exception.
• Meta title and H1 should be semantically similar, but not necessarily identical.
• Meta title and H1 need the primary keyword or a strong variant.
• H2/H3 headings should distribute synonyms, long-tail phrases, questions, and sub-intents.
• Avoid repeating the exact keyword across every heading.

Long-Tail by Buyer State (2026)

Layer keywords by buyer state, not by surface similarity:

| Layer | State | Intent signal | Example phrasing | |-------|-------|---------------|------------------| | **L1** | Awareness | "what is", "why", symptoms, problems | broad informational, conversational | | **L2** | Comparison | "vs", "alternatives", "best for" | options weighing | | **L3** | Evaluation | "pricing", "reviews", "is X worth it" | scrutiny, objections | | **L4** | Decision | "buy", "near me", "demo", "signup" | transactional/local |

One brief targets one buyer state per URL. Cluster by buyer state + intent, never by lexical surface similarity.

Citation eligibility

AI Overviews capture ~30-60% of the informational CTR. Optimize for **verbatim LLM extraction**, not raw traffic alone: every section must yield a self-contained, quotable answer. A brief that ranks but is not extractable loses the AI Overview slot.

Brief Structure

# Content Brief: <topic>

## Target Keywords
- Primary: <kw> (vol, KD, intent)
- Secondary: <kw1>, <kw2>, <kw3>
- Long-tail: <lt1>, <lt2>, <lt3>

## Search Intent
- Type: informational | navigational | commercial | transactional
- User question: "<exact question>"
- Expected format: guide | listicle | comparison | tutorial

## Outline
- Meta title: <primary keyword or strong variant, <=60 chars, no brand unless requested>
- Meta description: <benefit + intent match, <=150 chars>
- H1: <semantic match to title, primary keyword or strong variant>
- H2: <synonym, long-tail phrase, question, or sub-intent>
  - H3: <supporting sub-intent>
- H2: <section 2>
- H2: FAQ
- H2: Conclusion

## Answer Capsules (per H2)
<40-60 word self-contained answer opening EACH H2, not only the first 100 words — citation-eligible for AI Overviews>

## Word Count Target
<based on top 10 SERP average>

## Internal Links (5-10)
- → <pillar page>
- → <related cluster pages>

## Schema
- Article + BreadcrumbList (always)
- FAQPage (optional, if FAQ section: no Google rich result since May 2026)
- VideoObject (if video embed)

## GEO Requirements
- Answer capsule (40-60 words) opening every H2
- One hyperlinked statistic to its primary source every 150-200 words
- Name key entities explicitly (no pronouns for the primary entity)
- Cite 3-5 authoritative sources
- Use tables/lists for comparison data

References

• `seo-geo` — AI Overviews / LLM readiness
• `seo-content` — copywriting 2026 (answer capsules, named entities)
• `seo-entity` — entity salience and knowledge graph
• `skills/seo/04-geo-2026/content-structure.md`
• `skills/seo/06-content-strategy/keyword-research.md`