TikTok Shop Affiliate Outreach & Marketing Skills Pack (Claude Plugin)
Crevideo Reach — turn Claude (Cowork / Claude Code) into your TikTok Shop affiliate outreach & marketing assistant; the affordable, agent-native alternative to Euka and Reacher.
🇺🇸 English (this page) · 🇨🇳 中文版 / Chinese version
1 base skill + 8 business-scenario skills + Crevideo Reach MCP (79 tools) + 5 scheduled-task templates + 2 Project Instructions
Works with Claude Code, Claude.ai web, and OpenAI Codex.
For: TikTok Shop US-Local sellers driving affiliate creator outreach. China cross-border (POP) sellers — see the 中文版 for localized wording.
First: which client are you using?
Install path differs by client. Anthropic intentionally treats them differently:
| Client | Entry point | Steps |
|---|
| Claude Code (terminal / VS Code extension / desktop Code tab) | /plugin command | 1 step |
| Claude.ai web (browser at claude.ai) | Customize page in the UI | 1 step (connector auto-registers after plugin install; OAuth on first use) |
| OpenAI Codex | UI → "Add plugin marketplace" | 1 step (source + sparse path .agents/plugins) |
Anthropic's official note: MCP servers on claude.ai must be added manually — there is no auto-registration. The mcpServers field in a plugin only auto-takes-effect in Claude Code, not on Claude.ai web.
A. Claude Code users (developers / technical ops) — one-step install
In your terminal or VS Code:
/plugin marketplace add crevideo/crevideo-reach
/plugin install crevideo-reach@crevideo
Two things happen on install:
- 9 skills auto-load — triggered by natural business prompts ("score these creators", "draft an outreach message")
- MCP tools auto-connect — first tool call pops a browser → OAuth to app.crevideo.com → log in to your Reach account → you can use all 79 tools
Run /plugin list to see what's installed, /mcp to check MCP connection status.
B. Claude.ai web users (operations team) — one-step install
- Open claude.ai → left sidebar → Customize
- Go to the Plugins tab → top-right "+" → Add marketplace
- URL / source:
crevideo/crevideo-reach
- Click Add → once installed the plugin shows up as "Crevideo Reach"
- Skills + connector both auto-load:
- Skills tab → 9 skills appear
- Connectors tab →
crevideo-reach appears automatically (pointing at https://mcp.crevideo.com/reach)
First time using MCP tools
- Open a new conversation → bottom-left "+" → Connectors → enable Crevideo Reach
- Ask "show me my shops" → triggers OAuth login (browser → app.crevideo.com → back)
- Subsequent
list_shops calls return your real shop list
⚠️ If crevideo-reach does NOT appear in Connectors automatically → you're on a cached old version. Uninstall the plugin → reinstall once. Only v2.0+ auto-registers the MCP into Connectors.
C. OpenAI Codex users — one-step install
Codex expects plugins under a plugins/codex/ subdirectory (different from Claude Code's "plugin lives at repo root" convention). We maintain both layouts in the same repo.
In the Codex client → Plugins → top-right "+" → Add plugin marketplace:
| Field | Value |
|---|
| Source | crevideo/crevideo-reach |
| Git ref | main branch (leave blank) |
| Sparse path | .agents/plugins ← directory containing marketplace.json (matches OpenAI's official convention) |
Click Add marketplace → marketplace "Crevideo" shows up in the filter → find plugin "Crevideo Reach" → install → 9 skills load.
MCP note: Codex's current documentation on HTTP+OAuth MCP transport is light. If the plugin installs but Codex doesn't auto-connect Crevideo Reach MCP, add the URL https://mcp.crevideo.com/reach manually in Codex's MCP settings (same two-step approach as Claude.ai web).
What's inside
🟢 Skills (9)
Base skill (1)
| Skill | What it does |
|---|
mcp-playbook | MCP tool map + invocation rules + canonical create flow + error-code debugging + version notes (v0.6.1 / 42-tool build) |
Business-scenario skills (8)
| Skill | What it does |
|---|
creator-fit-scoring | Scores a batch of creators on "can they actually drive GMV" + recommendation strength |
creator-tier-resolver | Maps a creator to a collaboration tier (Open / T1 / T2 / T3·VIP) + judges Open→Target graduation |
offer-policy-checker | Commission + compliance check (rate caps, free samples, policy risk) |
brand-safety-compliance | Copy compliance scan (sensitive words, brand red lines, platform risk) |
outreach-message-composer | Drafts outreach copy (DM / email / TC invitation) |
reply-triage | Triages the DM inbox (interested / declined / needs follow-up) |
winback-and-pruning | Wins back silent creators + prunes inactive ones |
performance-diagnosis | Post-automation performance diagnosis + next-step recommendations |
🟢 MCP Server: crevideo-reach (79 tools)
Connects to https://mcp.crevideo.com/reach over OAuth — no manual API key configuration.
Capability surface:
- Target Collaboration (TC): preview / create / start-stop / delete / clone / task results
- DM automation: single-message DM / combined TC+DM / edit text of live DM (
update_dm_automation_text)
- Creator management: search / find-similar / detail / blacklist / tags / segments / journeys / creator lists
- DM: conversations / history / send
- Email: template list + inbox counts (send/reply pending the asset endpoint on backend)
- Affiliate content: lists / products
- Customer Advocates (CA): list / tags / notes / contact enrichment
- Shops / products / orders / analytics: shop list / product list+detail / shop orders / affiliate analytics (collab / product / shoppable-video)
🟡 Extras (not part of the plugin's standard surface — manual setup required)
extras/scheduled-tasks/ — 5 scheduled-task templates
Not auto-installed by the plugin. Claude.ai users create the 5 tasks under Settings → Scheduled Tasks manually, pasting each .md body in:
| Template | Frequency | Purpose |
|---|
00-scheduled-task-safety-header-must-go-first.md | Required reading | Safety preamble for every scheduled task (must be at the top of each task) |
01-daily-morning-brief.md | Each morning | Read yesterday's data / today's to-dos |
02-daily-midday-watch.md | Each midday | Monitor today's automations + urgent replies |
03-daily-end-of-day-handoff.md | Each evening | Roll up the day + leave notes for tomorrow's operator |
04-weekly-optimization-review.md | Weekend | Weekly retrospective + adjust next week's strategy |
extras/project-instructions/ — 2 Project Instructions
For Claude.ai's "Project" feature. Paste into two separate Projects:
monitor-project-instructions.md — for the "Monitor" Projectaction-project-instructions.md — for the "Action" Project
extras/brand-knowledge-pack-template.md
Brand info the customer fills in themselves (brand name, SKU list, voice, Don't-words, etc.); all 9 skills auto-read it.
Where to put the filled file:
- Claude.ai web: paste the content into your Project's Custom Instructions (Customize → Projects → your Cowork Project → Custom Instructions)
- Claude Code: save the content to
~/.claude/CLAUDE.md or project-level <project>/.claude/CLAUDE.md
The plugin still works without it, but output is more brand-aligned with it.
extras/crevideo-reach-cowork-operations-handbook.md + extras/quickstart-card.md
Human-readable docs for the operations team.
Upgrading
Claude Code
/plugin marketplace update crevideo
/plugin update crevideo-reach
MCP connection is preserved across upgrades; if something looks off, run /mcp to check status.
Claude.ai web
Customize → Plugins → find Crevideo Reach → click "Check for updates" or uninstall + reinstall. The connector is independent — upgrading the plugin does not touch connector config; if the MCP URL changes, disconnect and re-add it in the Connectors tab separately.
Feedback
For bugs or new-scenario requests, open an issue with the Crevideo team.
