/content-creation

name: content-creation
description: "Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action."
allowed-tools: Read, Glob, Grep

Content Creation Skill

Guidelines and frameworks for creating effective marketing content across channels.

Content Type Templates

Blog Post Structure

1. **Headline** — clear, benefit-driven, includes primary keyword (aim for 60 characters or less for SEO) 2. **Introduction** (100-150 words) — hook the reader with a question, statistic, bold claim, or relatable scenario. State what the post will cover. Include primary keyword. 3. **Body sections** (3-5 sections) — each with a descriptive subheading (H2). Use H3 for subsections. One core idea per section with supporting evidence, examples, or data. 4. **Conclusion** (75-100 words) — summarize key takeaways, reinforce the main message, include a call to action. 5. **Meta description** — under 160 characters, includes primary keyword, compels the click.

Social Media Post Structure

• **Hook** — first line grabs attention (question, bold statement, number)
• **Body** — 2-4 concise points or a short narrative
• **CTA** — what should the reader do next (comment, click, share, tag)
• **Hashtags** — 3-5 relevant hashtags (platform-dependent)

Email Newsletter Structure

• **Subject line** — under 50 characters, creates curiosity or states clear value
• **Preview text** — complements the subject line, does not repeat it
• **Header/hero** — visual anchor and one-line value statement
• **Body sections** — 2-3 content blocks, each scannable with a bold intro sentence
• **Primary CTA** — one clear action per email
• **Footer** — unsubscribe link, company info, social links

Landing Page Structure

• **Headline** — primary benefit in under 10 words
• **Subheadline** — elaborates on the headline with supporting context
• **Hero section** — headline, subheadline, primary CTA, supporting image or video
• **Value propositions** — 3-4 benefit-driven sections with icons or images
• **Social proof** — testimonials, logos, stats, case study snippets
• **Objection handling** — FAQ or trust signals
• **Final CTA** — repeat the primary call to action

Press Release Structure

• **Headline** — factual, newsworthy, under 80 characters
• **Subheadline** — optional, adds context
• **Dateline** — city, state, date
• **Lead paragraph** — who, what, when, where, why in 2-3 sentences
• **Body paragraphs** — supporting details, quotes, context
• **Boilerplate** — company description (standardized)
• **Media contact** — name, email, phone

Case Study Structure

• **Title** — "[Customer] achieves [result] with [product]"
• **Snapshot** — customer name, industry, company size, product used, key result (sidebar or callout box)
• **Challenge** — what problem the customer faced
• **Solution** — what was implemented and how
• **Results** — quantified outcomes with specific metrics
• **Quote** — customer testimonial
• **CTA** — learn more, get a demo, read more case studies

Writing Best Practices by Channel

Blog

• Write at an 8th-grade reading level for broad audiences; adjust up for technical audiences
• Use short paragraphs (2-4 sentences)
• Include subheadings every 200-300 words
• Use bullet points and numbered lists to break up text
• Include at least one data point, example, or quote per section
• Write in active voice
• Front-load key information in each section

Social Media

• **LinkedIn**: professional but human, paragraph breaks for readability, personal stories and lessons perform well, 1,300 characters is the sweet spot before "see more"
• **Twitter/X**: concise and punchy, strong opening words, threads for longer narratives, engage with replies
• **Instagram**: visual-first captions, storytelling hooks, line breaks for readability, hashtags in first comment or at end
• **Facebook**: conversational tone, questions drive comments, shorter posts (under 80 characters) get more engagement for links

Email

• Write subject lines that create urgency, curiosity, or state clear value
• Personalize where possible (name, company, behavior)
• One primary CTA per email — make it visually distinct
• Keep body copy scannable: bold key phrases, short paragraphs, bullet points
• Test everything: subject lines, send times, CTA copy, layout
• Mobile-first: most email is read on mobile

Web (Landing Pages, Product Pages)

• Lead with benefits, not features
• Use "you" language — speak to the reader directly
• Minimize jargon unless the audience expects it
• Every section should answer "so what?" from the reader's perspective
• Reduce friction: fewer form fields, clear next steps, trust signals near CTAs

SEO Fundamentals for Content

Keyword Strategy

• Identify one primary keyword and 2-3 secondary keywords per piece
• Use the primary keyword in: headline, first paragraph, one subheading, meta description, URL slug
• Use secondary keywords naturally in body copy and subheadings
• Do not keyword-stuff — write for humans first

On-Page SEO Checklist

• Title tag: under 60 characters, includes primary keyword
• Meta description: under 160 characters, includes primary keyword, compels click
• URL slug: short, descriptive, includes primary keyword
• H1: one per page, matches or closely reflects the title tag
• H2/H3: descriptive, include secondary keywords where natural
• Image alt text: descriptive, includes keyword where relevant
• Internal links: 2-3 links to related content on your site
• External links: 1-2 links to authoritative sources

Content-SEO Integration

• Aim for comprehensive coverage of the topic (search engines reward depth)
• Answer related questions (check "People Also Ask" for ideas)
• Update and refresh high-performing content regularly
• Structure content for f