/competitive-intelligence

name: competitive-intelligence
description: "Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with \"competitive intel\", \"research competitors\", \"how do we compare to [competitor]\", \"battlecard for [competitor]\", or \"what's new with [competitor]\"."
allowed-tools: Read, Glob, Grep

Competitive Intelligence

Research your competitors extensively and generate an **interactive HTML battlecard** you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.

How It Works

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

---

Getting Started

When you run this skill, I'll ask for context:

**Required:**

• What company do you work for? (or I'll detect from your email)
• Who are your main competitors? (1-5 names)

**Optional:**

• Which competitor do you want to focus on first?
• Any specific deals where you're competing against them?
• Pain points you've heard from customers about competitors?

If I already have your seller context from a previous session, I'll confirm and skip the questions.

---

Connectors (Optional)

| Connector | What It Adds | |-----------|--------------| | **CRM** | Win/loss history against each competitor, deal-level competitor tracking | | **Docs** | Existing battlecards, product comparison docs, competitive playbooks | | **Chat** | Internal chat intel (e.g. Slack) — what your team is hearing from the field | | **Transcripts** | Competitor mentions in customer calls, objections raised |

> **No connectors?** Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.

---

Output: Interactive HTML Battlecard

The skill generates a **self-contained HTML file** with:

1. Comparison Matrix (Landing View)

Overview comparing you vs. all competitors at a glance:

• Feature comparison grid
• Pricing comparison
• Market positioning
• Win rate indicators (if CRM connected)

2. Competitor Tabs (Click to Expand)

Each competitor gets a clickable card that expands to show:

• Company profile (size, funding, target market)
• What they sell and how they position
• Recent releases (last 90 days)
• Where they win vs. where you win
• Pricing intelligence
• Talk tracks for different scenarios
• Objection handling
• Landmine questions

3. Your Company Card

• Your releases (last 90 days)
• Your key differentiators
• Proof points and customer quotes

---

HTML Structure

<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>
<body>
    <!-- Header with your company + date -->
    <header>
        <h1>[Your Company] Competitive Battlecard</h1>
        <p>Generated: [Date] | Competitors: [List]</p>
    </header>

    <!-- Tab Navigation -->
    <nav class="tabs">
        <button class="tab active" data-tab="matrix">Comparison Matrix</button>
        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>
        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>
        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>
    </nav>

    <!-- Comparison Matrix Tab -->
    <section id="matrix" class="tab-content active">
        <h2>Head-to-Head Comparison</h2>
        <table class="comparison-matrix">
            <!-- Feature rows with you vs each competitor -->
        </table>

        <h2>Quick Win/Loss Guide</h2>
        <div class="win-loss-grid">
            <!-- Per-competitor: when you win, when you lose -->
        </div>
    </section>

    <!-- Individual Competitor Tabs -->
    <section id="competitor-1" class="tab-content">
        <div class="battlecard">
            <div class="profile"><!-- Company info --></div>
            <div class="differentiation"><!-- Where they win / you win --></div>
            <div class="talk-tracks"><!-- Scenario-based positioning --></div>
            <div class="objections"><!-- Common objections + responses --></div>
            <div class="landmines"><!-- Questions to ask --></div>
        </div>
    </section>

    <script>
        // Tab switching logic
        // Expand/collapse sections
    </script