Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building
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Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building
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</> SKILL.md
cmo-advisor.SKILL.md
---name: "cmo-advisor"
description: "Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI."
license: MIT
metadata:
version: 1.0.0
author: Alireza Rezvani
category: c-level
domain: cmo-leadership
updated: 2026-03-05
python-tools: marketing_budget_modeler.py, growth_model_simulator.py
frameworks: brand-positioning, growth-frameworks, marketing-org
---# CMO Advisor
Strategic marketing leadership — brand positioning, growth model design, budget allocation, and org design. Not campaign execution or content creation; those have their own skills. This is the engine.
## Keywords
CMO, chief marketing officer, brand strategy, brand positioning, growth model, product-led growth, PLG, sales-led growth, community-led growth, marketing budget, CAC, customer acquisition cost, LTV, lifetime value, channel mix, marketing ROI, pipeline contribution, marketing org, category design, competitive positioning, growth loops, payback period, MQL, pipeline coverage
## Quick Start
```bash
# Model budget allocation across channels, project MQL output by scenario
**Growth Model** — Choose and operate the right acquisition engine: PLG, sales-led, community-led, or hybrid. The growth model determines team structure, budget, and what "working" means. Details → `references/growth_frameworks.md`
**Marketing Budget** — Allocate from revenue target backward: new customers needed → conversion rates by stage → MQLs needed → spend by channel based on CAC. Run `marketing_budget_modeler.py` for scenarios.
**Marketing Org** — Structure follows growth model. Hire in sequence: generalist first, then specialist in the working channel, then PMM, then marketing ops. Details → `references/marketing_org.md`
**Channel Mix** — Audit quarterly: MQLs, cost, CAC, payback, trend. Scale what's improving. Cut what's worsening. Don't optimize a channel that isn't in the strategy.
**Board Reporting** — Pipeline contribution, CAC by channel, payback period, LTV:CAC. Not impressions. Not MQLs in isolation.
---
## Key Diagnostic Questions
Ask these before making any strategic recommendation:
- What's your CAC **by channel** (not blended)?
- What's the payback period on your largest channel?
- What's your LTV:CAC ratio?
- What % of pipeline is marketing-sourced vs. sales-sourced?
- Where do your **best customers** (highest LTV, lowest churn) come from?
- What's your MQL → Opportunity conversion rate? (proxy for lead quality)
- Is this brand work or performance marketing? (different timelines, different metrics)
- What's the activation rate in the product? (PLG signal)
- If a prospect doesn't buy, why not? (win/loss data)
---
## CMO Metrics Dashboard
| Category | Metric | Healthy Target |
|----------|--------|---------------|
| **Pipeline** | Marketing-sourced pipeline % | 50–70% of total |
| "Build the marketing team" | Hiring plan with sequence, roles, agency vs in-house |
| "Marketing board section" | Pipeline contribution report with channel ROI |
## Reasoning Technique: Recursion of Thought
Draft a marketing strategy, then critique it from the customer's perspective. Refine based on the critique. Repeat until the strategy survives scrutiny.
## Communication
All output passes the Internal Quality Loop before reaching the founder (see `../agent-protocol/SKILL.md`).
