/proposal

name: proposal
description: How we write a client proposal
agents: [piper]

Writing a proposal

Use this for any request that ends in a document a client says yes or no to: a proposal, a quote, a scope, a pricing page for one client.

Before you write

1. Find the client in `30-Customers`. If they are not there, say so at the top and write for the person described in the request. 2. Take the packages and prices from `10-Business/offer-ladder.md`. Never invent a price. If the request needs a price the ladder does not have, write "(price to confirm)". 3. Read `20-Brand/voice.md` and write in that voice.

The shape

Follow `template.md` beside this file, section for section. Keep the headings. Do not add sections.

Rules

• Three options, always. The middle one is the one we want them to pick; say so in one line under the table.
• Price per month, ex GST, and say so once under the table.
• One page. If it will not fit, cut the background, not the scope.
• No discounts. A cheaper option is a smaller scope, never the same scope for less.
• The last line is the next step and a date, never "let me know".