/app-store-optimization

name: app-store-optimization
description: "Complete App Store Optimization (ASO) toolkit for researching, optimizing, and tracking mobile app performance on Apple App Store and Google Play Store"
risk: critical
source: community
date_added: "2026-02-27"

App Store Optimization (ASO) Skill

This comprehensive skill provides complete ASO capabilities for successfully launching and optimizing mobile applications on the Apple App Store and Google Play Store.

Capabilities

Research & Analysis

• **Keyword Research**: Analyze keyword volume, competition, and relevance for app discovery
• **Competitor Analysis**: Deep-dive into top-performing apps in your category
• **Market Trend Analysis**: Identify emerging trends and opportunities in your app category
• **Review Sentiment Analysis**: Extract insights from user reviews to identify strengths and issues
• **Category Analysis**: Evaluate optimal category and subcategory placement strategies

Metadata Optimization

• **Title Optimization**: Create compelling titles with optimal keyword placement (platform-specific character limits)
• **Description Optimization**: Craft both short and full descriptions that convert and rank
• **Subtitle/Promotional Text**: Optimize Apple-specific subtitle (30 chars) and promotional text (170 chars)
• **Keyword Field**: Maximize Apple's 100-character keyword field with strategic selection
• **Category Selection**: Data-driven recommendations for primary and secondary categories
• **Icon Best Practices**: Guidelines for designing high-converting app icons
• **Screenshot Optimization**: Strategies for creating screenshots that drive installs
• **Preview Video**: Best practices for app preview videos
• **Localization**: Multi-language optimization strategies for global reach

Conversion Optimization

• **A/B Testing Framework**: Plan and track metadata experiments for continuous improvement
• **Visual Asset Testing**: Test icons, screenshots, and videos for maximum conversion
• **Store Listing Optimization**: Comprehensive page optimization for impression-to-install conversion
• **Call-to-Action**: Optimize CTAs in descriptions and promotional materials

Rating & Review Management

• **Review Monitoring**: Track and analyze user reviews for actionable insights
• **Response Strategies**: Templates and best practices for responding to reviews
• **Rating Improvement**: Tactical approaches to improve app ratings organically
• **Issue Identification**: Surface common problems and feature requests from reviews

Launch & Update Strategies

• **Pre-Launch Checklist**: Complete validation before submitting to stores
• **Launch Timing**: Optimize release timing for maximum visibility and downloads
• **Update Cadence**: Plan optimal update frequency and feature rollouts
• **Feature Announcements**: Craft "What's New" sections that re-engage users
• **Seasonal Optimization**: Leverage seasonal trends and events

Analytics & Tracking

• **ASO Score**: Calculate overall ASO health score across multiple factors
• **Keyword Rankings**: Track keyword position changes over time
• **Conversion Metrics**: Monitor impression-to-install conversion rates
• **Download Velocity**: Track download trends and momentum
• **Performance Benchmarking**: Compare against category averages and competitors

Platform-Specific Requirements

• **Apple App Store**:
• Title: 30 characters
• Subtitle: 30 characters
• Promotional Text: 170 characters (editable without app update)
• Description: 4,000 characters
• Keywords: 100 characters (comma-separated, no spaces)
• What's New: 4,000 characters
• **Google Play Store**:
• Title: 50 characters (formerly 30, increased in 2021)
• Short Description: 80 characters
• Full Description: 4,000 characters
• No separate keyword field (keywords extracted from title and description)

Input Requirements

Keyword Research

{
  "app_name": "MyApp",
  "category": "Productivity",
  "target_keywords": ["task manager", "productivity", "todo list"],
  "competitors": ["Todoist", "Any.do", "Microsoft To Do"],
  "language": "en-US"
}

Metadata Optimization

{
  "platform": "apple" | "google",
  "app_info": {
    "name": "MyApp",
    "category": "Productivity",
    "target_audience": "Professionals aged 25-45",
    "key_features": ["Task management", "Team collaboration", "AI assistance"],
    "unique_value": "AI-powered task prioritization"
  },
  "current_metadata": {
    "title": "Current Title",
    "subtitle": "Current Subtitle",
    "description": "Current description..."
  },
  "target_keywords": ["productivity", "task manager", "todo"]
}

Review Analysis

{
  "app_id": "com.myapp.app",
  "platform": "apple" | "google",
  "date_range": "last_30_days" | "last_90_days" | "all_time",
  "rating_filter": [1, 2, 3, 4, 5],
  "language": "en"
}

ASO Score Calculation

{
  "metadata": {
    "title_quality": 0.8,
    "description_quality": 0.7,
    "keyword_density": 0.6
  },
  "ratings": {
    "average_rating": 4.5,
    "total_ratings": 15000
  },
  "conversion": {
    "impression_to_install": 0.05
  },
  "keyword_rankings": {
    "top_10": 5,
    "top_50": 12,
    "top_100": 18
  }
}

Output Formats

Keyword Research Report

• List of recommended keywords with search volume estimates
• Competition level analysis (low/medium/high)
• Relevance scores for each keyword
• Strategic recommendations for primary vs. secondary keywords
• Long-tail keyword opportunities

Optimized Metadata Package

• Platform-specific title (with character count validation)
• Subtitle/promotional text (Apple)
• Short description (Google)
• Full description (both platforms)
• Keyword field (Apple - 100 chars)
• Character count validation for all fields
• Keyword density analysis
• Before/after comparison

Competitor Analysis Report

• Top 10 competitors in category
• Their metadata strategies
• Keyword overlap analysis
• Visual asset