/tt-content-planner

name: tt-content-planner
description: "Build a weekly TikTok posting plan from a niche, audience, and content pillars. Produces per-day picks (hook formula, angle, sound, video length, goal, posting time), a hook-batching schedule so you film several openers in one session, a sound shortlist with the trend window, and a completion-rate goal check. Use for a repeatable posting rhythm instead of ad-hoc videos. Not for scripting one hook (use tt-hook-scripter) or one caption (use tt-caption-writer)."

TikTok Content Planner

Produce a weekly TikTok plan built around a pillar discipline, a completion-rate target, and the batching workflow that makes consistent posting survivable. TikTok rewards frequency and a clear niche, so the plan locks in a rhythm, shortlists sounds while they are still early, and batches hooks so filming does not eat the whole week.

When to use

• User asks "plan my week on TikTok" or "what should I post this week"
• User wants to escape ad-hoc posting and build a rhythm
• User wants to batch-film several videos in one session
• Before a launch week (the plan aligns a product pillar)

Input

• **Niche** (required): e.g. "backend engineering tips for junior devs"
• **Audience description:** e.g. "self-taught devs, bootcamp grads, early-career"
• **Pillar mix** (optional): defaults to 40% Teach / 30% Story / 20% Trend /

10% Promotion

• **Posting cadence** (optional): defaults to 1 video/day, 5-7 days
• **Completion-rate target** (optional): defaults to "beat your trailing 30-day

average"

• **Voice samples** (optional): past scripts for voice calibration

Output

A markdown plan with:

7-day calendar

| Day | Pillar | Formula | 1-line angle | Sound | Length | Goal | Time | |---|---|---|---|---|---|---|---| | Mon | Teach | T9 Tutorial Cold Start | "the git command that saved my job" | original VO | 22s | saves | 8:00 AM | | Tue | Story | T8 Story In Medias Res | "the 11pm prod outage" | trending (early) | 34s | completion | 7:30 PM | | Wed | Teach | T3 Number Reveal | "97% of bugs are in 3 files" | original VO | 15s | saves | 12:00 PM | | Thu | Trend | T10 Trend-Ride | "{trend} but for backend devs" | trending sound | 12s | shares | 7:00 PM | | Fri | Story | T5 Relatable Call-Out | "pov: the standup that should've been a slack" | trending | 18s | shares | 8:00 AM | | Sat | Teach | T7 Listicle Promise | "5 vs code settings i never turn off" | original VO | 28s | saves | 11:00 AM | | Sun | Promotion | T1 Cold-Open Result | "what i built that got me hired" | original VO | 30s | completion | 6:00 PM |

(The skill fills real angles from the niche. Weekends skew to story and relatable.)

Hook-batching schedule

Filming one video at a time burns out creators. The plan groups the week's hooks into one or two batch sessions:

• **Batch the hooks first.** Film all the 1-3 second openers in one sitting (same

lighting, same outfit if you want them undated). Strong hooks are the scarce resource; batch them while you are warm.

• **Group by setup.** Videos that share a location, prop, or framing film

together. The plan tags each day with its setup so you can cluster them.

• **Leave trend slots flexible.** Trend rides (T10) are filmed close to posting

because the sound window moves. The plan marks them "film day-of".

Sound-selection shortlist

For the week:

• **2 to 3 trending sounds** to watch, with a note on where each sits in the trend

lifecycle (emerging / peaking / saturated). Ride only the early ones.

• **Original audio** for the evergreen Teach posts (builds a niche sound asset).
• A reminder: catch a sound in its first 1-3 days of climbing or skip it.

Completion-rate goal check

• [ ] Every video has one idea and a length that fully delivers it (no padding)
• [ ] Every hook puts a result, number, or tension in frame one
• [ ] At least 3 of 7 are designed for saves (the underrated lever)
• [ ] At least 1 designed for shares (a niche-specific relatable or trend ride)
• [ ] No two days use the same formula back to back
• [ ] Trend rides are 1-2 of the week, not the whole plan
• [ ] Each video has a loop-close so a rewatch feels natural

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all saves-bait or all trend rides reads as engineered. Spread the goals:

| Goal | Formulas | Weekly target | |---|---|---| | Completion | T1, T2, T8 | every video (the floor) | | Saves | T3, T7, T9 | at least 3 (saves are the underrated lever) | | Comments | T4, T6 | at least 1 | | Shares | T5, T10 | at least 1 | | Follows | any framed as a series | at least 1 series hook |

Rules

• **1 video/day is a sustainable floor; 1-3 is fine on TikTok.** It rewards

frequency without the cannibalization penalty other platforms impose. Quality still gates: do not pad to hit a count.

• **Completion rate is the goal, not views.** Plan the shortest length that fully

delivers each idea.

• **Batch hooks, film bodies around them.** The hook is the scarce resource.
• **Trend rides are seasoning, not the meal.** 1-2 a week. Over-relying on trends

means you never build a niche of your own.

• **One formula per day, varied across the week.** Do not stack three T7 lists.
• **Promotion pillar max 1-2 posts/week.** Overuse kills trust.

Formula -> pillar mapping

| Pillar | Preferred formulas | |---|---| | Teach | T9 Tutorial Cold Start, T3 Number Reveal, T7 Listicle Promise | | Story | T8 Story In Medias Res, T5 Relatable Call-Out | | Trend | T10 Trend-Ride, T2 Pattern Interrupt | | Promotion | T1 Cold-Open Result (a result that implies the product) |

Steps

1. Gather inputs. Ask for niche, audience, pillar preferences if not provided. 2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%. 3. For each day, pick: pillar, formula (do not over-repeat), angle, sound (trending-early or original), length, posting time (audience timezone), goal. 4. Build the hook-batching schedule by grouping shared setups.