/threads-content-planner

name: threads-content-planner
description: "Generate a weekly Threads (Meta) content plan from a theme, audience, and content pillars. Produces per-day recommendations (single post vs thread, Threads hook formula, angle, posting time, primary goal), a single-to-thread mix, daily reply and quote-post targets, and a goal-mix balance check across replies, reposts, likes, and quotes. Use when the user wants to plan a week of Threads content instead of ad-hoc posting. Not for drafting one post or thread (use threads-post-writer)."

Threads Content Planner

Produce a weekly Threads plan built around a pillar discipline and the warm, conversation-first cadence Threads rewards. Threads moves fast like X and rewards posting multiple times a day, so the plan mixes single posts, threads, and reply/quote-post targets.

When to use

• User asks "plan my week on Threads" or "what should I post this week"
• User wants to escape ad-hoc posting and establish a rhythm
• Before a launch week (the plan aligns a product pillar)

Input

• **Theme** (optional): e.g. "shipping our AI agent in public"
• **Audience description:** e.g. "indie builders, AI engineers, early founders"
• **Pillar mix** (optional): defaults to 40% Build-in-Public / 30% Insight /

20% Engagement / 10% Promotion

• **Posting cadence** (optional): defaults to 2 posts/day on weekdays
• **Voice samples** (optional): past posts for voice calibration

Output

A markdown plan with:

7-day calendar

| Day | Slot | Type | Pillar | Formula | 1-line angle | Goal | Time | |---|---|---|---|---|---|---|---| | Mon | AM | single | Insight | T1 Warm Contrarian | "speed is a revenue line item" | reposts | 9:30 AM | | Mon | PM | reply block | Engagement | R-templates | 5 builder conversations | replies | 12:30 PM | | Tue | AM | thread | Build-in-Public | T10 How-I Teardown | "how we cut deploy 40m to 6m" | reposts | 8:30 AM | | Tue | PM | single | Insight | T2 Data-Point | "1.3s page = 2.4x conversion" | reposts | 12:30 PM | | Wed | AM | thread | Insight | T7 Listicle-Thread | "9 landing-page mistakes" | reposts | 9:00 AM | | Thu | AM | single | Build-in-Public | T3 Confession | "the metric we hid for a month" | replies | 8:30 AM | | Fri | AM | single | Engagement | T6 Relatable | "friday deploy energy" | likes | 9:00 AM |

(The skill fills real angles from the theme. Weekends are optional and skew to story threads or relatable singles, which travel well on Threads off-hours.)

Daily reply and quote-post targets

For each day:

• **5-10 accounts to engage** (names or archetypes: "peer builders at 2-20k",

"AI founders shipping in public", "the creators whose threads you repost")

• **Template to apply** (R1 answer, R2 concede-sharpen, R3 extend, R5 value-add quote)
• **Target:** 5-10 substantive replies per day. On Threads, replies on other

people's posts drive more profile visits and follows than your own posts early on, and replies are the heaviest ranking signal.

Weekly balance check

• [ ] Single-to-thread mix roughly 65/35 (singles for cadence, threads for depth)
• [ ] At least 1 build-in-public post (real number from your work)
• [ ] At least 1 repost-bait post (list, framework, or how-to)
• [ ] At least 1 engagement/reply-heavy day
• [ ] No pillar over 60% of the week's posts
• [ ] No formula repeated more than twice in the week
• [ ] Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all repost-bait or all reply-bait reads as engineered. Spread the goals:

| Goal | Formulas | Weekly target | |---|---|---| | Replies | T3, T9, T1 | at least 2 (Threads is conversation-first) | | Reposts | T2, T5, T7, T10 | at least 2 (reposts are the save analog) | | Likes | T6, T8 | at least 1 | | Quotes | T4, T8 | at least 1 |

Rules

• **2-3 posts/day is fine on Threads.** It moves fast and rewards conversation,

but quality still gates: do not pad to hit a count.

• **Single-to-thread mix ~65/35.** Singles keep you present daily; threads earn

the reposts and follows.

• **Replies are a content type, not an afterthought.** Block reply time daily;

early growth on Threads comes more from replies than from posts, and replies are the heaviest signal.

• **Weekday mornings (8-11 AM local) and a 12-1 PM lunch bump** are the primary

windows; 7-10 PM works for relatable and story content.

• **Promotion pillar max 1-2 posts/week.** Overuse kills trust fast on a

community-first platform.

• **One formula per slot, varied across the week.** Do not stack three T7 threads.
• **Keep the tone warm.** Threads punishes a transplanted combative X voice.

Formula -> pillar mapping

| Pillar | Preferred formulas | |---|---| | Build-in-Public | T3 Confession, T10 How-I Teardown, T8 Story Thread | | Insight | T1 Contrarian, T2 Data-Point, T7 Listicle-Thread, T9 Curiosity-Gap | | Engagement | T6 Relatable, T4 Quote-Post, reply templates | | Promotion | T10 (results that imply the product), T2 (your own data) |

Steps

1. Gather inputs. Ask for theme, audience, pillar preferences if not provided. 2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%. 3. For each day and slot, pick: type (single/thread/reply block), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal. 4. Add daily reply/quote-post targets with a suggested template. 5. Run the weekly balance check and the goal-mix check; flag anything missing. 6. Return as markdown, plus optional JSON for import.

Example

See `references/example-week.md` for a filled-in 7-day plan.

Files

• `SKILL.md` - this file
• `references/example-week.md` - worked 7-day plan
• `references/pillars-framework.md` - the Threads pillar discipline explained

Related skills

• `threads-post-writer` - draft each single post or thread from the plan
• `threads-reply-drafter` - execute the daily reply targets
• `threads-hook-extractor` - study compe