/fb-content-planner

name: fb-content-planner
description: "Generate a weekly Facebook Page content plan from a theme, audience, and content pillars. Produces per-day picks (short post vs story post, hook formula, angle, posting time, primary goal), a short-to-story post mix, a daily comment-reply target, and a share-optimized goal-mix balance check across shares, comments, and reactions. Use when the user wants to plan a week of Page content. Not for drafting one post (use fb-post-writer) or replying to comments (use fb-engagement-drafter)."

Facebook Page Content Planner

Produce a weekly Page plan built around a pillar discipline, a healthy short-to- story post mix, and a share-optimized goal balance. Facebook rewards meaningful interactions (comments and shares) over reactions, and short posts over long, so the plan leads with short and designs for shares.

When to use

• User asks "plan my week on Facebook" or "what should my Page post this week"
• User wants to escape ad-hoc posting and establish a rhythm
• Before a launch week (the plan aligns a product pillar)

Input

• **Theme** (optional): e.g. "new spring menu launch"
• **Audience description:** e.g. "local families, weekend brunch crowd"
• **Pillar mix** (optional): defaults to 40% Value / 30% Community / 20%

Behind-the-Scenes / 10% Promotion

• **Posting cadence** (optional): defaults to 1 post/day, 5-7 a week
• **Voice samples** (optional): past Page posts for voice calibration

Output

A markdown plan with:

7-day calendar

| Day | Type | Pillar | Formula | 1-line angle | Goal | Time | |---|---|---|---|---|---|---| | Mon | short | Value | FB7 Useful Tip | "protect your first 90 minutes" | shares | 1:00 PM | | Tue | short | Community | FB3 Ask-the-Page | "your weekend ritual?" | comments | 12:30 PM | | Wed | story | Behind-the-Scenes | FB6 Behind-the-Scenes | "the 4am oven story" | reactions | 1:00 PM | | Thu | short | Value | FB2 Tiny Number | "every message in 4 minutes" | shares | 1:30 PM | | Fri | short | Community | FB4 This-or-That | "sweet or savory brunch?" | comments | 12:00 PM | | Sat | story | Community | FB10 Spotlight | "Maria's launch story" | shares | 10:00 AM | | Sun | short | Promotion | FB9 Announcement | "spring menu drops Monday" | shares | 11:00 AM |

(The skill fills real angles from the theme. Lead with short posts; story posts are the exception, not the default.)

Daily comment-reply target

For each day:

• **Reply to every comment in the first hour** where possible. On Facebook,

replying fast is a ranking action, not just community management.

• **Template to apply** (C1 answer, C2 thank-plus-value, C3 handle-complaint, C4

turn-into-share, C5 invite-spotlight) via `fb-engagement-drafter`.

• **Target:** clear the comment queue daily; prioritize questions and complaints

first, then build on the positive ones (C4) to make threads shareable.

Weekly balance check

• [ ] Short-to-story mix roughly 70/30 (lead short; the under-80 sweet spot is

the engagement workhorse)

• [ ] At least 2 share-goal posts (shares are the reach multiplier on a Page)
• [ ] At least 1 comment-goal post (an easy question or this-or-that)
• [ ] At least 1 behind-the-scenes or community post (the human face)
• [ ] No pillar over 60% of the week's posts
• [ ] No formula repeated more than twice in the week
• [ ] Promotion pillar at most 1-2 posts
• [ ] Goal mix spread (see below): not every post chases the same signal

Goal mix (balance the week)

Every formula earns a primary signal. A week that is all share-bait or all question-bait reads as engineered. Spread the goals, but weight shares (the reach multiplier):

| Goal | Formulas | Weekly target | |---|---|---| | Shares | FB1, FB2, FB7, FB8, FB9, FB10 | at least 2 (the reach multiplier) | | Comments | FB3, FB4, FB8 | at least 1 | | Reactions | FB5, FB6 | at least 1 |

Rules

• **1 strong post a day, or 5-7 a week, beats burst posting.** Quality and

meaningful interactions gate reach more than raw frequency.

• **Short-to-story mix ~70/30.** Short posts (under 80 chars) are the engagement

workhorse; story posts are deliberate, for a launch, a real story, or a spotlight.

• **Comment replies are a content type, not an afterthought.** Block reply time

daily; replying fast in the first hour lifts the post's reach.

• **Facebook often peaks early weekday afternoons.** Lunch and the 1-3 PM window

are reliable; weekends suit community and relatable content.

• **Promotion pillar max 1-2 posts/week.** Overuse kills trust and reach.
• **Design for shares.** A share re-injects the post into a new network, the only

organic way a Page exceeds its follower count.

Formula -> pillar mapping

| Pillar | Preferred formulas | |---|---| | Value | FB1 One-Line Opinion, FB2 Tiny Number, FB7 Useful Tip | | Community | FB3 Ask-the-Page, FB4 This-or-That, FB10 Spotlight | | Behind-the-Scenes | FB5 Relatable, FB6 Behind-the-Scenes, FB8 Story Post | | Promotion | FB9 Announcement, FB2 (your own data), FB10 (results that imply the product) |

Steps

1. Gather inputs. Ask for theme, audience, pillar preferences if not provided. 2. Validate the pillar mix sums to 100%; warn if any pillar is over 60%. 3. For each day, pick: type (short/story), pillar, formula (do not over-repeat), angle, posting time (audience timezone), goal. 4. Add the daily comment-reply target with a suggested template. 5. Run the weekly balance check and the goal-mix check; flag anything missing. 6. Return as markdown, plus optional JSON for import.

Example

See `references/example-week.md` for a filled-in 7-day plan.

Files

• `SKILL.md` - this file
• `references/example-week.md` - worked 7-day plan
• `references/pillars-framework.md` - the Facebook Page pillar discipline explained

Related skills

• `fb-post-writer` - draft each post from the plan
• `fb-engagement-drafter` - execute the daily comment-reply target
• `fb-hook-extractor` - study competitors' Pages while planning

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