/seo-audit

name: seo-audit
description: Full SEO audit of a site from its real Search Console + GA4 data — indexation health, CTR anomalies, decaying pages, striking-distance keywords, quick wins. Use when asked to "audit my site", "SEO audit", "why is my organic traffic down", or "SEO health check".

SEO Audit

Requires

The free Ryze MCP connector (`https://connector.get-ryze.ai/mcp`). Claude Code: `claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp`. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp

Audit the user's site using their own data via the Ryze MCP. No estimates — everything below comes from their actual GSC/GA4.

Workflow

1. **Pick the property.** `google_search_console__listSites`. If several, use the one matching the user's domain; confirm only when ambiguous. 2. **Indexation.** `google_search_console__getIndexationSummary` — indexed vs not-indexed counts and reasons. Flag anything unusual (large "Crawled — currently not indexed", spikes in excluded pages). 3. **Performance baseline.** `google_search_console__runRawSearchAnalytics`: last 90 days vs previous 90, dimensions `query` and `page` (two calls each period). Compute clicks/impressions/CTR/position deltas. 4. **Find the problems:**

• **Decaying pages** — pages whose clicks dropped >30% period-over-period
• **CTR anomalies** — queries with position ≤ 5 but CTR < 2% (title/meta problem)
• **Striking distance** — queries at position 8–20 with high impressions (one push from page 1)
• **Cannibalization** — same query, multiple ranking pages splitting clicks

5. **Spot-check pages.** For the 3–5 worst pages, `google_search_console__inspectUrl` — canonical, indexing state, last crawl. 6. **Cross-check traffic.** `google_analytics__runRawReport` — organic sessions + conversions by landing page, same periods. A page can hold rankings but lose revenue; call that out. 7. **AI traffic.** `google_analytics__getAIReferrals` for the same window — note whether AI engines are becoming a meaningful channel for this site.

Output

A report with: verdict up top (one paragraph, is the site healthy or not and the #1 issue), then sections — Indexation, Losers, Quick wins (striking distance + CTR fixes, ranked by impressions), Cannibalization — each with a table and the specific fix. End with a prioritized 5-item action list.

Fallbacks

If GSC isn't connected, say so and point to Ryze connector setup (https://help.get-ryze.ai/claude/connect) — do not substitute third-party estimates for the site's own data.