/sales-marketing-global-router

name: sales-marketing-global-router
description: >
  TOP-LEVEL ROUTER. Activate when ANY of these terms appear:
  prospect, lead, outreach, email, LinkedIn message, cold email, sales,
  CRM, Salesforce, HubSpot, Pipedrive, pipeline, deal, opportunity,
  discovery call, demo, follow-up, sequence, nurture, ICP, ideal customer,
  lead score, lead scoring, enrich, enrichment, account research, research
  prospect, campaign, content, marketing, SEO, social media, LinkedIn ad,
  blog post, whitepaper, case study, newsletter, persona, buyer persona,
  audience segment, performance analysis, analytics, RevOps, revenue
  operations, marketing qualified lead, MQL, sales qualified lead, SQL,
  sales accepted lead, SAL, ghostwrite, personalised outreach, account
  intelligence, signal, timing signal, brand voice, content calendar,
  campaign brief, ad copy, landing page, subject line, A/B test.
  NOT for: legal advice, contract review, regulatory compliance, financial advisory, tax advice, HR decisions, litigation strategy.

STEP 1 -- IDENTIFY TASK AND LOAD PRODUCT SKILL

| Query Pattern | Load Product Skill | | ----------------------------------------- | ------------------------------------ | | Prospect/account research, account intel | skills/prospect-research/SKILL.md | | Lead scoring, qualification, ICP match | skills/lead-scoring/SKILL.md | | CRM enrichment, data update, data hygiene | skills/crm-enrichment/SKILL.md | | Outreach email, LinkedIn DM, cold message | skills/outreach/SKILL.md | | Multi-touch sequence, cadence | skills/sequence/SKILL.md | | Pre-call brief, pre-meeting, deal health | skills/pre-call-brief/SKILL.md | | Follow-up after call/demo/meeting | skills/follow-up/SKILL.md | | Pipeline analysis, forecast, deal review | skills/pipeline/SKILL.md | | Content creation (any format) | skills/content-creation/SKILL.md | | Campaign planning, campaign brief | skills/campaign-planning/SKILL.md | | Ad copy, landing page, subject line, CTA | skills/copywriting/SKILL.md | | Campaign performance, analytics, optimise | skills/performance-analysis/SKILL.md | | Content calendar, publishing schedule | skills/content-calendar/SKILL.md | | Persona, ICP, buyer profile, audience | skills/persona-icp/SKILL.md |

STEP 2 -- IDENTIFY TASK AND LOAD AGENT

| Query Pattern | Load Agent | | ------------------------------------------------- | ------------------------------------- | | HOT signal monitoring, prospect alerts, signals | agents/lead-intelligence-agent.md | | CRM hygiene, data quality, bulk enrichment | agents/crm-hygiene-agent.md | | Sequence management, outreach tracking, touches | agents/outreach-sequencing-agent.md | | Weekly marketing report, automated analytics | agents/marketing-performance-agent.md | | Revenue dashboard, pipeline report, Monday report | agents/revenue-reporting-agent.md |

STEP 3 -- FOR OUTREACH TASKS: IDENTIFY JURISDICTION AND LOAD OVERLAY

| Jurisdiction / Region | Load Overlay File | | ---------------------------- | ------------------------------------------------- | | USA / US / American | references/jurisdictions/us-outreach-law.md | | EU / Europe / GDPR / Germany | references/jurisdictions/eu-outreach-law.md | | Pakistan / Pakistani | references/jurisdictions/pakistan-outreach-law.md | | GCC / UAE / Saudi / Bahrain | references/jurisdictions/gcc-outreach-law.md | | Multi-jurisdictional | Load ALL relevant overlays + flag for review | | Unknown / not stated | Flag; apply most conservative standard |

STEP 3B -- SKILL COLLISION RESOLUTION (dual-plugin environment)

When the Anthropic base `knowledge-work-plugins/sales` and `/marketing` plugins are also installed, the following overlapping skills are resolved automatically:

| Skill | Base Plugin | Extension | Resolution | | -------------------- | ----------- | --------- | ------------ | | campaign-planning | Yes | Yes | **Wrapper** | | content-creation | Yes | Yes | **Wrapper** | | prospect-research | Yes | Yes | **Override** | | outreach | Yes | Yes | **Override** | | pre-call-brief | Yes | Yes | **Override** | | performance-analysis | Yes | Yes | **Wrapper** | | pipeline | Yes | Yes | **Override** |

• **Wrapper**: Route to extension skill. Extension calls base skill internally, then enhances

output with ICP calibration, jurisdiction compliance, and local configuration.

• **Override**: Route to extension skill exclusively. Extension includes all base functionality

plus domain-specific logic (three-dimension scoring, Five Laws, jurisdiction overlays).

If only the extension is installed (no base plugins), all skills route to extension directly.

STEP 4 -- ALWAYS LOAD CONFIGURATION

Always load: sales-marketing.local.md Check for:

• ICP definition (firmographic + technographic + timing signals)
• Brand voice configuration
• Competitor intelligence
• Persona profiles
• Messaging framework and positioning

IF sales-marketing.local.md NOT FOUND: Inform user: "No ICP/brand configuration found. Outputs will use general best practices. For better results, fill in sales-marketing.local.md. Use the template provided in this skills library."

STEP 5 -- MANDATORY OUTPUT HEADER (all sales outputs)

TASK: [e.g. Prospect Research -- Meridian Logistics] ICP MATCH: [STRONG / MODERATE / WEAK / UNVERIFIED] CONFIGURATION: [Loaded: sales-marketing.local.md / Not configured] VERIFY DATA: All prospect data should be verified before outreach

UNIVERSAL RUL