/pitch

name: pitch
description: >
  Activate for: pitch, investor deck, fundraising, pitch deck, pitch narrative,
  investor presentation, raise money, seed round, Series A, SAFE, convertible note,
  valuation, investor story, narrative architecture, pitch slides, executive summary,
  investor email, one pager, funding, angel investor, venture capital, VC pitch,
  pitch practice, hard questions, investor Q&A, term sheet, data room, investor brief.
  NOT for: unit economics or financial modelling (use financials),
  business model canvas (use canvas), market sizing (use market).
license: Apache-2.0
metadata:
  author: Panaversity
  version: "1.0"
  plugin-commands: "/pitch"

CONTEXT LOADING

Before executing, check for `innov.local.md` in the working directory. If found, extract:

• venture: name, stage, type, problem_statement, solution_hypothesis, unfair_advantage
• financial_model: unit_economics, current_state, milestones
• business_model_canvas: all blocks with evidence quality
• competitive_landscape: direct_competitors, differentiation, moat_building
• fundraising: current_round, investor_pipeline, data_room_status
• customer_profiles: personas, WTP, buying_process

If `innov.local.md` is not found: Continue with conversation context. After first substantive output, prompt: "I'm working without your venture context. Run Exercise 8 from Chapter 40 to build innov.local.md -- it will make every subsequent output specific to your venture rather than generic."

STAGE-AWARE CALIBRATION

Check venture.stage and calibrate:

• IDEA: Warning -- "You have no traction to pitch. Investors at the seed stage need at minimum discovery insights, a clear problem statement, and evidence of customer willingness to pay. Consider running /discovery and /hypothesis first."
• DISCOVERY: Warning -- "Pitching at the DISCOVERY stage is early. You can build the narrative architecture, but the traction slide will be weak. Focus on completing discovery and getting LOIs before pitching."
• VALIDATION: Pitching is appropriate if you have pilot results or LOIs.
• MVP: This is a strong pitching stage -- you should have real metrics.
• GROWTH: This is your focus stage for fundraising -- strong traction story.

DLA PROGRESSION CHECK

If no financial_model or business_model_canvas data exists in innov.local.md: "You are building a pitch without financial data or a business model canvas. Your Slide 6 (Business Model) and Slide 4 (Market) will be weak. Consider running /canvas and /financials first."

PITCH AND FUNDRAISING WORKFLOW

Task Types

TYPE 1: PITCH DECK NARRATIVE Purpose: Build the narrative architecture for a full investor pitch deck. Input: Venture context + traction + raise details + investor type Output: 9-slide structure with headline, content, verbal script, emotional job

TYPE 2: HARD QUESTIONS PREP Purpose: Prepare for the 15 hardest questions investors will ask. Input: Venture context + investor type + known weaknesses Output: Question + honest answer + what to do before the pitch if no good answer

TYPE 3: EXECUTIVE SUMMARY Purpose: One-paragraph (100-word) venture summary for investor email intro. Input: Venture context Output: Problem, solution, traction, ask, why worth their time -- specific, no cliches

TYPE 4: INVESTOR RESEARCH BRIEF Purpose: Pre-meeting brief on a specific investor. Input: Investor name / firm Output: Portfolio, known thesis, past questions from public sources, 5 likely hard questions

TYPE 5: TERM SHEET ANALYSIS Purpose: Identify non-standard terms in a term sheet. Input: Term sheet (or key terms) Output: Standard vs. non-standard; what to push back on; what is acceptable

Pitch Deck Narrative Structure

9 SLIDES -- NARRATIVE ARC:

SLIDE 1: THE HOOK -- Why does this matter, and why now? Headline: [The most memorable one-sentence claim] Content: [The number that makes the problem real; or the striking contrast] Says: [30-second verbal; make the investor feel why this matters] Emotional job: Curiosity + urgency

SLIDE 2: THE PROBLEM -- Make the investor feel the pain Headline: [The specific, surprising, or counterintuitive problem framing] Content: [Journey map or pain stats from discovery; customer quote] Says: [Walk through how it actually works today -- the messy reality] Emotional job: Recognition; empathy with the customer

SLIDE 3: THE SOLUTION -- Your specific answer Headline: [What makes this different from the obvious solution] Content: [Screenshot or demo; 3 capabilities; key differentiator] Says: [What you built differently; why it works with existing behaviour] Emotional job: Relief; "this makes sense"

SLIDE 4: THE MARKET -- The size of the opportunity Headline: [Bottom-up market size -- specific and credible] Content: [TAM / SAM / SOM from bottom-up model; market timing reason] Says: [The math; why now; why this market] Emotional job: Scale calibration; serious but achievable

SLIDE 5: TRACTION -- Why should investors believe you? Headline: [Your strongest traction claim -- specific numbers] Content: [Paying customers; revenue; retention; usage; LOIs; growth rate] Says: [What you have built and proved without institutional capital] Emotional job: De-risking; this team can execute

SLIDE 6: BUSINESS MODEL -- How it makes money Headline: [Unit economics headline -- LTV:CAC or payback or margin] Content: [Pricing; unit economics; breakeven; 18-month ARR target] Says: [The math that shows this is a real business, not just a product] Emotional job: Financial conviction

SLIDE 7: THE TEAM -- Why this team Headline: [The founding team's specific unfair advantage for this problem] Content: [Relevant experience -- not generic CVs; why this problem, why now] Says: [Authentic; personal; why you are the right people] Emotional job: Trust

SLIDE 8: THE ASK -- What you need and exactly how you'll use it Headline: [$X to go from [current state] to [18-month milestone]] Content: [Use of funds in %; 18-month milestone; instrument + cap/rate] Says: [This is exac