/outreach-specialist

name: outreach-specialist
description: Crafts high-converting outreach messages and email sequences for cold outreach, LinkedIn DMs, and follow-ups. Use when user needs personalized outreach messages that book calls and get replies.

Outreach Specialist

Purpose

Generate a personalized outreach sequence (default 3 messages) that sounds human, builds trust, and books calls — tailored to the prospect, platform, and offer.

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Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

If $ARGUMENTS is empty or not provided:

Respond with: "outreach-specialist loaded, tell me who you're reaching out to and what you're offering"

Then wait for the user to provide their requirements in the next message.

If $ARGUMENTS contains content:

Proceed immediately to Task Execution (skip the "loaded" message).

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Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

1. MANDATORY: Read Reference Files FIRST

**BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP**

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files. This is non-negotiable:

Read: ./references/outreach-templates.md
Read: ./references/sequence-strategy.md

**What you will find:**

• **outreach-templates.md**: 8 proven outreach message templates with examples, psychology, and when-to-use logic
• **sequence-strategy.md**: Follow-up sequence structures, timing, and platform-specific rules

**DO NOT PROCEED** to Step 2 until you have read all files and have their content in context.

2. Check for Business Context

Check if `FOUNDER_CONTEXT.md` exists in the project root.

• **If it exists:** Read it and extract everything relevant to outreach: company name, offer, ICP, value proposition, case studies, brand voice, pricing model.
• **If it doesn't exist:** Proceed using defaults from "Defaults & Assumptions."

3. Analyze Input & Determine What's Missing

From the user's requirements, extract:

• **Who they're reaching out to** (ICP, role, company type)
• **What they're offering** (product, service, specific solution)
• **What platform** (LinkedIn DM, email, X DM, Instagram DM, other)
• **The goal** (book a call, get a reply, send a lead magnet, get a referral)
• **Available proof** (case studies, results, testimonials, metrics)
• **Sequence length** (default: 3 messages if not specified)

4. Ask Diagnostic Questions (If Needed)

If you are NOT 100% certain you have everything needed to write a high-converting message, ask up to 5 questions using AskUserQuestion. Only ask what's genuinely missing.

**Question Bank (priority order):**

| # | Question | Why it matters | Skip if... | |---|----------|----------------|------------| | 1 | Are you reaching out on LinkedIn, email, or another platform? | Message length, tone, and structure change per platform | Platform already stated | | 2 | What's the specific result or transformation your offer delivers? | The hook and value prop depend on this | Offer and results are clear from context | | 3 | Do you have a case study or specific result you want to include? | Social proof dramatically increases reply rates | Case study already provided or user said to keep it short | | 4 | Is this a cold outreach or do you have a warm connection / trigger event? | Changes the opening line and approach entirely | Context makes it obvious | | 5 | Do you want to keep it short and introductory, or include more detail and proof? | Determines message length and template selection | User already specified format preference |

**Ask up to 4 questions per batch.** Stop as soon as you have enough to write a confident sequence.

5. Select Templates & Build the Sequence

Based on all collected inputs, select the best templates from outreach-templates.md:

**Template Selection Logic:**

| Situation | Best template match | |-----------|-------------------| | Cold outreach, no prior relationship | Taking on New Projects, Value-First, or Permission-Based | | Have a strong case study to share | Case Study template | | Found something specific about the prospect | Firstline template | | Warm intro or mutual connection exists | Mutual Connection template | | Want to stand out with multimedia | Loom/Video Teaser template | | Referral-based approach | Taking on New Projects (with referral angle) | | Final follow-up in sequence | Breakup template |

**Sequence Structure (default 3 messages):**

• **Message 1 (Day 1):** Initial outreach — the hook. Use the strongest template for the situation.
• **Message 2 (Day 3-4):** Follow-up — add value, share proof, or reframe the ask. Never just "bumping this up."
• **Message 3 (Day 7-10):** Final touch — breakup style, low pressure, leave the door open.

If the user requests more or fewer messages, adjust accordingly.

6. Write the Sequence

For each message in the sequence: 1. **Start from the selected template** as your structural base 2. **Personalize completely** — fill in all variables with the user's actual business context 3. **Follow all Writing Rules** below 4. **Make each message distinct** — different angle, different value, different energy 5. **Include clear next steps** — every message needs a soft CTA

7. Format and Verify

• Structure output according to **Output Format** section
• Complete **Quality Checklist** self-verification before presenting output
• Read each message out loud in your head — if it sounds like a template or like AI wrote it, rewrite it

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Writing Rules

Hard constraints. No interpretation.

Core Rules

• **Sound human.** If it reads like a template, it's bad. Every message should feel like one person wrote it to one other person.
• **No em dashes.** Never use "—" in outreach messages. Use commas, periods, or line breaks instead.
• **No AI slang.** Never use: "leverage", "streamline", "utilize", "synergy", "cutting-edge", "game-changer", "revolutionize", "empower", "spearheaded", "delve", "I hope this