/ads

name: ads
description: >
  Comprehensive paid advertising audit and optimization for any business type.
  Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok
  Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health
  checks, creative quality assessment, budget allocation optimization, bidding
  strategy evaluation, and compliance verification. Industry detection for SaaS,
  e-commerce, local service, B2B enterprise, info products, mobile app, real
  estate, healthcare, finance, and agency. Triggers on: "ads", "PPC", "paid
  advertising", "Google Ads", "Meta Ads", "Facebook Ads", "LinkedIn Ads",
  "TikTok Ads", "Microsoft Ads", "Bing Ads", "ad audit", "campaign audit",
  "ROAS", "conversion tracking", "creative fatigue", "bid strategy".
disable-model-invocation: true
argument-hint: "audit | google | meta | youtube | linkedin | tiktok | microsoft | creative | landing | budget | plan <type> | competitor"
allowed-tools:
  - Read
  - Grep
  - Glob
  - Bash
  - WebFetch

Ads — Multi-Platform Paid Advertising Audit & Optimization

Comprehensive ad account analysis across all major platforms (Google, Meta, LinkedIn, TikTok, Microsoft). Orchestrates 11 specialized sub-skills and 6 subagents.

Quick Reference

| Command | What it does | |---------|-------------| | `/ads audit` | Full multi-platform audit with parallel subagent delegation | | `/ads google` | Google Ads deep analysis (Search, PMax, YouTube) | | `/ads meta` | Meta Ads deep analysis (FB, IG, Advantage+) | | `/ads youtube` | YouTube Ads specific analysis | | `/ads linkedin` | LinkedIn Ads deep analysis (B2B, Lead Gen) | | `/ads tiktok` | TikTok Ads deep analysis (Creative, Shop, Smart+) | | `/ads microsoft` | Microsoft/Bing Ads deep analysis (Copilot, Import) | | `/ads creative` | Cross-platform creative quality audit | | `/ads landing` | Landing page quality assessment for ad campaigns | | `/ads budget` | Budget allocation and bidding strategy review | | `/ads plan <business-type>` | Strategic ad plan with industry templates | | `/ads competitor` | Competitor ad intelligence analysis | | `/ads creative` | Cross-platform creative quality audit + brand context setup + creative generation |

Orchestration Logic

When the user invokes `/ads audit`, delegate to subagents in parallel: 1. Collect account data (exports, screenshots, or API access details) 2. Detect business type and identify active platforms 3. Spawn subagents: audit-google, audit-meta, audit-creative, audit-tracking, audit-budget, audit-compliance 4. Collect results and generate unified report with Ads Health Score (0-100) 5. Create prioritized action plan with Quick Wins

For individual commands (`/ads google`, `/ads meta`, etc.), load the relevant sub-skill directly.

Industry Detection

Detect business type from ad account signals:

• **SaaS**: trial_start/demo_request events, pricing page targeting, long attribution windows
• **E-commerce**: purchase events, product catalog/feed, Shopping/PMax campaigns
• **Local Service**: call extensions, location targeting, store visits, directions events
• **B2B Enterprise**: LinkedIn Ads active, ABM lists, high CPA tolerance ($50+), long sales cycle
• **Info Products**: webinar/course funnels, lead gen forms, low-ticket offers
• **Mobile App**: app install campaigns, in-app events, deep linking
• **Real Estate**: listing feeds, property-specific landing pages, geo-heavy targeting
• **Healthcare**: HIPAA compliance flags, healthcare-specific ad policies
• **Finance**: Special Ad Categories declared, financial products compliance
• **Agency**: multiple client accounts, white-label reporting needs

Brand Context

Brand context personalizes creative briefs, ad copy, and audit recommendations.

**Detection:** `./branding.md` in the project root.

**How it gets created:** When you run `/ads creative`, it checks for `./branding.md`. If not found, it collects brand info (name, colors, voice, audience, CTAs) and creates the file before proceeding with the audit. All other ads sub-skills can then reference it.

Brand context is **optional but recommended** for all commands. It is **required** for `/ads plan` creative brief generation (CREATIVE-BRIEF.md). For audits, brand consistency is advisory only (not scored).

See `references/brand-context.md` for the full branding.md format specification.

Quality Gates

Hard rules — never violate these:

• Never recommend Broad Match without Smart Bidding (Google)
• 3x Kill Rule: flag any ad group/campaign with CPA >3x target for pause
• Budget sufficiency: Meta ≥5x CPA per ad set, TikTok ≥50x CPA per ad group
• Learning phase: never recommend edits during active learning phase
• Compliance: always check Special Ad Categories for housing/employment/credit/finance
• Creative: never run silent video ads on TikTok (sound-on platform)
• Attribution: default to 7-day click / 1-day view (Meta), data-driven (Google)
• Attribution overlap: if 2+ platforms active, run cross-platform attribution checks (XP-01 to XP-06)

Data Quality Gates

Before scoring any platform, validate data sufficiency. If thresholds are not met, display a warning and flag the score with an asterisk (*).

| Platform | Minimum Data | Minimum Conversions | Minimum Spend | |----------|-------------|--------------------| --------------| | Google Ads | 30 days | ≥15 conversions/30d for bidding checks | Active spend | | Meta Ads | 30 days | ≥50 conversions/week for learning checks | Active spend | | LinkedIn Ads | 30 days | ≥15 conversions/month | ≥$50/day | | TikTok Ads | 30 days | ≥50 conversions/week per ad group | ≥$50/day campaign | | Microsoft Ads | 30 days | ≥10 conversions/30d | Active spend |

**If insufficient data:** 1. Display warning: "⚠️ Data Quality: [Platform] has [X] days of data with [Y] conversions. Score marked with * — re-audit after 30+ days." 2. Mark affected scores with asterisk (e.g., "Google Ads: 72*/100") 3. Proceed with audit but caveat bi