/founder-offer

name: founder-offer
description: >-
  Builds an offer too good to refuse. Lists every problem the buyer hits on the way
  to the result they want, turns each into a solution, trims to what is cheap to
  deliver and valuable to the buyer, and stacks it with honest bonuses, a guarantee
  the CFO can afford, real urgency and a clear name. Scores it on the value
  equation (outcome, likelihood, time, effort) and re-tests it on a quick buyer
  panel. Use when the user says "make my offer better", "why won't people buy",
  "what should I include", "guarantee", "bonuses", "grand slam offer", or after the
  panel shows people passing.
argument-hint: "[what you sell]"

founder-offer

Most businesses sell a product. Good ones sell an offer: the product plus everything that makes buying it an easy yes. This skill builds that, using the Offers lens in `../founder-board/lenses.md` as the method (a summary of the framework in Alex Hormozi's *$100M Offers*; never present it as his words).

Step 1: read what is already known

• `founder/idea.md` and `founder/pitch.md`: what is sold today.
• `founder/panel/results.md`: why buyers pass, in their words. This is the raw

material: every top objection should be answered by something in the offer.

• `founder/numbers.json`: what each extra costs, so the stack stays profitable.
• `founder/board.md`: the board's conditions.

Step 2: the problem list

Write every obstacle between the buyer and the result they want, in the buyer's words: before buying (doubt, price, effort to switch), during (waiting, learning, inconvenience), after (does it last, what if it fails). Aim for 15 to 30. Pull from the panel objections and the competitor complaints first.

Step 3: solutions, trimmed and stacked

Turn each problem into a solution (a feature, a service, a guarantee, a format). Score each on value to the buyer (1 to 5) and cost to deliver (1 to 5, from the CFO's numbers). Keep high value, low cost. Stack what is left into:

• **The core**: the thing itself, described by the outcome, not the ingredients.
• **Bonuses**: two or three, each killing one specific objection.
• **The guarantee**: what happens if it does not deliver. Model what it costs at a

realistic claim rate with the CFO's tool before promising it.

• **Urgency and scarcity**: only if they are true (a launch week, a limited first

batch). Never fake a countdown or a "only 3 left".

• **The name**: a clear, specific name for the offer, not the company.

Step 4: score it

On the value equation, before and after, 1 to 10 each: dream outcome, perceived likelihood of getting it, time to the result, effort and sacrifice. Say which element of the stack moves which score.

Step 5: re-test it

Write the new offer into `founder/pitch.md` (keep the old one as `founder/pitch-v1.md`) and run `/founder-consumer --quick` with the same seed. Report the buy rate before and after and which objections dropped. If nothing moved, say so: the problem may be the market or the price, not the offer.

Rules

• Every promise must be deliverable and affordable; check costs with the CFO.
• No fake reviews, testimonials, scarcity, discounts or "as seen on".
• Follow the advertising and consumer-protection rules of the user's market for

guarantees and claims (health claims especially). Not legal advice.

Output

`founder/offer.md` (problem list, the stack, costs, the value-equation scores, the re-test result) and the updated `founder/pitch.md`. Next: `/founder-cfo` to re-run the numbers with the stack, then `/founder-marketing`.