ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use…
Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor
Claude Code
$ npx -y skills add guia-matthieu/clawfu-skills --skill forecast-scenarios --agent claude-code
Codex
$ npx skills add guia-matthieu/clawfu-skills --skill forecast-scenarios -a codex -y
Cursor
$ npx skills add guia-matthieu/clawfu-skills --skill forecast-scenarios -a cursor -y
Gemini CLI
$ npx skills add guia-matthieu/clawfu-skills --skill forecast-scenarios -a gemini-cli -y
GitHub Copilot
$ npx skills add guia-matthieu/clawfu-skills --skill forecast-scenarios -a github-copilot -y
OpenCode
$ npx skills add guia-matthieu/clawfu-skills --skill forecast-scenarios -a opencode -y
Windsurf
$ npx skills add guia-matthieu/clawfu-skills --skill forecast-scenarios -a windsurf -y
name: forecast-scenarios description: "Model best-case, worst-case, and likely revenue scenarios with sensitivity analysis for strategic planning. Use when: building financial forecasts; presenting board scenarios; planning headcount around revenue uncertainty; modeling pricing changes impact; preparing investor updates with upside/downside ranges" license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills"
> Create multiple revenue scenarios with variable assumptions to support strategic planning, board presentations, and risk management.
Based on **McKinsey Scenario Planning** and **FP&A best practices**, combining:
| Claude Does | You Decide | |-------------|------------| | Structures scenario framework | Assumption values | | Calculates scenario outcomes | Which scenario to plan for | | Identifies key sensitivities | Risk tolerance levels | | Models variable impacts | Strategic responses | | Presents range of outcomes | Final forecast commitment |
1. **Scenario definition** - Base, upside, downside cases 2. **Variable modeling** - Test impact of changing assumptions 3. **Sensitivity analysis** - Which variables matter most 4. **Probability weighting** - Expected value calculations 5. **Action planning** - What to do in each scenario
Model revenue scenarios for [Period]: Current Status: - YTD Revenue: $X - Current Pipeline: $X - Run Rate: $X/month Key Variables to Model: - Win rate: [Current: X%, Range: X-X%] - Average deal size: [Current: $X, Range: $X-$X] - Sales cycle: [Current: X days, Range: X-X] - New pipeline creation: [Current: $X/month] - Churn rate: [Current: X%] Create best, likely, and worst case scenarios.
| Scenario | Definition | Probability | |----------|------------|-------------| | **Best Case** (Bull) | Everything goes right | 15-20% | | **Likely Case** (Base) | Realistic expectations | 50-60% | | **Worst Case** (Bear) | Major headwinds | 20-25% |
Rank variables by revenue impact:
| Driver | Impact | Controllability | |--------|--------|-----------------| | Win rate | High | Medium | | Pipeline volume | High | High | | Deal size | Medium | Low | | Sales cycle | Medium | Medium | | Churn rate | Medium | Medium | | Pricing | Low | High |
For each driver, define realistic bounds:
Win Rate: - Best: 35% (team is hitting stride) - Likely: 25% (current performance) - Worst: 18% (market headwinds) Pipeline: - Best: $5M (strong marketing) - Likely: $4M (normal cadence) - Worst: $2.5M (budget cuts)
**Revenue Formula (simplified):**
Quarterly Revenue = (Pipeline × Win Rate) + (Expansion Revenue) - (Churn)
**Apply to each scenario:**
Best Case: $5M × 35% = $1.75M new + $200K expansion - $50K churn = $1.9M Likely Case: $4M × 25% = $1M new + $150K expansion - $80K churn = $1.07M Worst Case: $2.5M × 18% = $450K new + $100K expansion - $120K churn = $430K
Test: "What if X changes by 10%?"
| Variable | +10% Impact | -10% Impact | Sensitivity | |----------|-------------|-------------|-------------| | Win Rate | +$100K | -$100K | High | | Pipeline | +$90K | -$90K | High | | Deal Size | +$50K | -$50K | Medium | | Churn | -$30K | +$30K | Medium |
Expected Revenue = (Best × Probability) + (Likely × Probability) + (Worst × Probability) = ($1.9M × 20%) + ($1.07M × 55%) + ($430K × 25%) = $380K + $589K + $108K = $1.077M
**Input:**
Model Q2 scenarios: Current Status: - Q1 Revenue: $850K - Q2 Pipeline: $4.2M - Monthly run rate: $280K Variables: - Win rate: Current 24%, Range 18-32% - Avg deal: Current $45K, Range $38K-$55K - New monthly pipeline: Current $800K, Range $500K-$1.2M - Monthly churn: Current $25K, Range $15K-$40K - Expansion: Current $50K/month, Range $30K-$80K
**Output:**
## Q2 Revenue Scenario Model ### Scenario Definitions | Scenario | Probability | Description | |----------|-------------|-------------| | 🐂 Bull | 20% | Strong execution, market tailwinds | | 📊 Base | 55% | Continue current trajectory | | 🐻 Bear | 25% | Market slowdown, execution challenges | ### Variable Assumptions | Variable | Bear | Base | Bull | |----------|------|------|------| | Starting Pipeline | $4.2M | $4.2M | $4.2M | | Win Rate | 18% | 24% | 32% | | Avg Deal Size | $38K | $45K | $55K | | New Pipeline/mo | $500K | $800K | $1.2M | | Monthly Churn | $40K | $25K | $15K | | Expansion/mo | $30K | $50K | $80K | ### Q2 Revenue Calculations #### 🐂 Bull Case: $1.42M
Starting Pipeline Revenue: $4.2M × 32% = $1.34M
Adjustment for deal size: $1.34M × ($55K/$45K) = $1.64M effective
New Pipeline Added (Q2): $1.2M × 3 months × 32% × 50% (partial close) = $576K
Expansion: $80K × 3 = $240K
Churn: -$15K × 3 = -$45K
Total Bull: $1.64M (existing) + $576K (new) + $240K (exp) - $45K (churn) Weighted at Q2 stage: $1.42M
#### 📊 Base Case: $980K
Starting Pipeline Revenue: $4.2M × 24% = $1.01M
New Pipeline (partial close): $800K × 3 × 24% × 50% = $288K
Expansion: $150K Churn: -$75K
Total Base: $1.01M × 0.9 (timing) + $150K - $75K = $980K
#### 🐻 Bear Case: $580K
Starting Pipeline Revenue: $4.2M × 18% = $756K × 0.85 (pushed deals) = $643K
New Pipeline: $500K × 3 × 18% × 40% = $108K Expansion: $90K Churn: -$120K
Tota
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation.
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