ad-spend-optimizer
Analyze paid advertising performance across channels and recommend budget reallocation to maximize ROAS and minimize CAC. Use when: planning quarterly ad…
Build durable competitive advantage using Hamilton Helmer's \"7 Powers\" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: **Evaluate your competitive position** and identify if you have true Power; **Choose
$ npx -y skills add guia-matthieu/clawfu-skills --skill competitive-moats --agent claude-codeHow it fires
How this skill gets triggered: by you, by Claude, or both.
/competitive-moatsContext preview
The summary Claude sees to decide when to auto-load this skill.
Build durable competitive advantage using Hamilton Helmer's \"7 Powers\" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: **Evaluate your competitive position** and identify if you have true Power; **Choose
name: competitive-moats description: "Build durable competitive advantage using Hamilton Helmer's \"7 Powers\" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats. Use when: **Evaluate your competitive position** and identify if you have true Power; **Choose strategic direction** for building durable advantage; **Analyze competitors** to understand their moats and vulnerabilities; **Advise on M&A** whether an acquisition target has defensible value; **Assess startup investmen..." license: MIT metadata: author: ClawFu version: 1.0.0 mcp-server: "@clawfu/mcp-skills"
> Build durable competitive advantage using Hamilton Helmer's "7 Powers" framework—the complete, mutually exclusive enumeration of all possible sources of sustainable business moats.
Use this skill when you need to:
This skill is particularly valuable for:
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**Source:** Hamilton Helmer - *7 Powers: The Foundations of Business Strategy* (2016)
**Core Principle:** Power is the set of conditions that enables a business to achieve persistent differential returns. Power requires both a Benefit (something that improves cash flow) AND a Barrier (something that prevents competitors from arbitraging away that benefit).
> "A business without Power is a business without a moat, and a business without a moat eventually becomes a commodity."
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| Claude Does | You Decide | |-------------|------------| | Structures content frameworks | Final messaging | | Suggests persuasion techniques | Brand voice | | Creates draft variations | Version selection | | Identifies optimization opportunities | Publication timing | | Analyzes competitor approaches | Strategic direction |
When invoked, I will guide you through the 7 Powers framework:
1. **Diagnose current Power** by evaluating your business against all 7 types 2. **Identify Power potential** based on your market position and lifecycle stage 3. **Analyze competitor moats** to find vulnerabilities and threats 4. **Develop Power-building strategy** with specific initiatives 5. **Evaluate acquisitions or investments** for sustainable advantage 6. **Prioritize strategic decisions** by their impact on Power
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Provide information about your strategic situation:
**Example prompts:**
**Information that helps:**
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**Power = Benefit + Barrier**
Both elements are required:
| Situation | Power? | |-----------|--------| | Lower costs, competitors can easily match | No | | Premium pricing, brand built over decades | Yes | | First to market, no structural advantage | No | | Network effects with critical mass reached | Yes |
**The Strategy Equation:**
Value = Market Size × Power
Both matter. Power in a tiny market yields limited returns. A huge market without Power leads to commoditization.
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Systematically assess your business against each Power type:
**Definition:** Per-unit costs decline as production volume increases.
**Benefit:** Lower costs than smaller competitors.
**Barrier:** Competitors need massive investment with uncertain returns to match your scale.
**Identification Questions:**
**Examples:** | Company | Scale Advantage | |---------|-----------------| | Netflix | Content costs spread across 200M+ subscribers | | Walmart | Distribution network amortized across thousands of stores | | Intel | Fab investment spread over enormous chip volumes |
**Build Strategy:** Race to scale before competitors. "The first to scale wins." Requires aggressive investment and acceptance of near-term losses.
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**Definition:** Product value increases as more users adopt it.
**Benefit:** Higher value to each user, better retention, higher willingness to pay.
**Barrier:** Competitors face chicken-and-egg problem—can't provide value without network size.
**Types:** | Type | Definition | Example | |------|------------|---------| | Direct | More users = more value | WhatsApp, Faceboo
175 expert marketing methodologies for AI agents. Free. Open source. MIT licensed. Dunford on positioning. Schwartz on copywriting. Cialdini on persuasion. Ogilvy on advertising. Hormozi on offers. Voss on negotiation.
Repo: guia-matthieu/clawfu-skills
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