/market-research-reports

name: market-research-reports
description: Generate comprehensive market research reports and industry/competitive analysis in the style of top consulting firms. Use for market sizing, competitive landscape, market entry, investment thesis, strategic recommendations, and consulting-style business reports. Do not use for scientific reports, paper writing, LaTeX submission/PDF builds, EDGAR/FRED/Treasury/Data Commons data retrieval, or biomedical literature evidence work.
allowed-tools: Read Write Edit Bash
license: MIT license
metadata:
    skill-author: K-Dense Inc.

Market Research Reports

Overview

Market research reports are strategic documents for analyzing industries, markets, and competitive landscapes. They support business decisions, investment theses, due diligence, market entry, product strategy, and executive planning.

**Key Features:**

• **Comprehensive length**: Reports are designed to be 50+ pages with no token constraints
• **Visual-rich content**: Plan the core market, competitive, risk, and roadmap visuals before drafting
• **Data-driven analysis**: Ground market claims in cited public, company, industry, and government sources
• **Multi-framework approach**: Porter's Five Forces, PESTLE, SWOT, BCG Matrix, TAM/SAM/SOM
• **Professional formatting**: Consulting-firm quality typography, colors, and layout
• **Actionable recommendations**: Strategic focus with implementation roadmaps

**Output Format:** A professional market-report package, usually Markdown or LaTeX/PDF when the task asks for a deliverable document. Use the bundled `assets/market_research.sty` and `assets/market_report_template.tex` when a LaTeX report is appropriate.

Routing Boundary

Use this skill for market research report, industry report, competitive analysis, market sizing, market entry, due diligence, investment thesis, and consulting-style strategic report tasks.

Do not use this skill for:

• Scientific reports, technical reports, IMRAD papers, or experimental results reports
• LaTeX manuscript construction, submission PDF builds, journal templates, or paper packaging
• EDGAR/SEC filings, 10-K/10-Q/XBRL/13F extraction
• FRED macro time series
• U.S. Treasury Fiscal Data, national debt, federal spending, or deficit queries
• Data Commons statistical graph queries
• PubMed, ClinicalTrials.gov, biomedical evidence tables, or literature reviews

When to Use This Skill

This skill should be used when:

• Creating comprehensive market analysis for investment decisions
• Developing industry reports for strategic planning
• Analyzing competitive landscapes and market dynamics
• Conducting market sizing exercises such as TAM/SAM/SOM
• Evaluating market entry opportunities
• Preparing due diligence materials for M&A activities
• Developing go-to-market strategy documentation
• Analyzing regulatory and policy impacts on markets
• Building business cases for new product launches

Workflow

1. Define Scope

• Define the target market, geography, customer segment, and time horizon.
• State included and excluded segments.
• Identify the decisions the report must support.
• Capture assumptions that cannot be verified directly.

2. Gather Source Evidence

Gather market data from relevant public, company, government, industry association, and academic sources. Store source notes under `sources/`, record citations, and mark unsupported claims as assumptions.

Recommended source categories:

• Company filings, investor presentations, earnings transcripts, and annual reports
• Government statistics and regulatory publications
• Industry association reports and market datasets
• Academic or technical studies for technology adoption, cost curves, and risk context
• Credible news and analyst commentary when primary data is unavailable

3. Build the Analysis

Apply only the frameworks that fit the report question:

• **Market Sizing**: TAM, SAM, SOM with explicit assumptions
• **Porter's Five Forces**: supplier power, buyer power, new entrants, substitutes, rivalry
• **PESTLE**: political, economic, social, technological, legal, environmental forces
• **SWOT**: strengths, weaknesses, opportunities, threats
• **Competitive Positioning**: competitor clusters, positioning axes, and market share
• **Risk Heatmap**: probability, impact, mitigation owner, and time horizon

4. Plan Visuals

Market research reports should include key visual content. Plan 6 essential visuals at the start, then add only the visuals required by the report's actual sections.

Use the repository's available figure-generation or plotting approach for the current execution environment. Do not route to, invoke, or inline another skill from inside this skill document. Treat visual creation as part of this market-report deliverable, not as an auxiliary expert call.

Recommended starting visuals:

• Market growth trajectory chart
• TAM/SAM/SOM breakdown diagram
• Porter's Five Forces diagram
• Competitive positioning matrix
• Risk heatmap
• Executive summary infographic or dashboard

5. Draft the Report

Write insight-first prose. Each section should start with the conclusion, then support it with evidence, assumptions, and uncertainty. Avoid unsupported market-size claims and vague growth language.

6. Compile and Review

For LaTeX outputs, compile from the report project folder and verify that figures, references, tables, and page breaks render correctly. For Markdown outputs, verify internal links, table formatting, and image paths.

Report Structure

Front Matter

• Cover page
• Table of contents
• List of figures and tables if the report is long
• Executive summary

Executive Summary

Include:

• Market snapshot
• Investment thesis or strategic answer
• Top findings
• Recommended actions
• Key uncertainties and evidence gaps

Market Overview

Include:

• Market definition and boundaries
• Industry ecosystem
• Value chain
• Customer and buyer structure
• Historical development

Market Si