/adattributionkit

name: adattributionkit
description: "Measure ad effectiveness with privacy-preserving attribution using AdAttributionKit. Use when registering ad impressions, handling attribution postbacks, updating conversion values, implementing re-engagement attribution, configuring publisher or advertiser apps, or replacing SKAdNetwork with AdAttributionKit for ad measurement."

AdAttributionKit

Privacy-preserving ad attribution for iOS 17.4+. AdAttributionKit lets ad networks measure conversions (installs and re-engagements) without exposing user-level data. It supports the App Store and alternative marketplaces, and interoperates with SKAdNetwork.

Three roles exist in the attribution flow: the **ad network** (signs impressions, receives postbacks), the **publisher app** (displays ads), and the **advertised app** (the app being promoted).

Contents

• [Overview and Privacy Model](#overview-and-privacy-model)
• [Publisher App Setup](#publisher-app-setup)
• [Advertiser App Setup](#advertiser-app-setup)
• [Impressions](#impressions)
• [Postbacks](#postbacks)
• [Conversion Values](#conversion-values)
• [Re-engagement](#re-engagement)
• [Common Mistakes](#common-mistakes)
• [Review Checklist](#review-checklist)
• [References](#references)

Overview and Privacy Model

AdAttributionKit preserves user privacy through several mechanisms:

• **Crowd anonymity tiers** -- the device limits postback data granularity based

on the crowd size associated with the ad, ranging from Tier 0 (minimal data) to Tier 3 (most data including publisher ID and country code).

• **Time-delayed postbacks** -- postbacks are sent 24-48 hours after conversion

window close (first window) or 24-144 hours (second/third windows).

• **No user-level identifiers** -- postbacks contain aggregate source

identifiers and conversion values, not device or user IDs.

• **Hierarchical source identifiers** -- 2, 3, or 4-digit source IDs where the

number of digits returned depends on the crowd anonymity tier.

In migration and interoperability reviews, explicitly state that the system evaluates AdAttributionKit and SKAdNetwork impressions together, only one impression wins per conversion, click-through beats view-through, and recency breaks ties within click-through impressions before falling back to the most recent view-through impression.

Publisher App Setup

A publisher app displays ads from registered ad networks. Add each ad network's ID to the app's Info.plist so its impressions qualify for install validation.

Add ad network identifiers

<key>AdNetworkIdentifiers</key>
<array>
    <string>example123.adattributionkit</string>
    <string>another456.adattributionkit</string>
</array>

Ad network IDs must be lowercase. SKAdNetwork IDs (ending in `.skadnetwork`) are also accepted -- the frameworks share IDs.

Display a UIEventAttributionView

For click-through custom-rendered ads, place one `UIEventAttributionView` over each tappable ad/control. It must cover the tappable area and stay above views that would intercept touches before `handleTap()` succeeds.

import UIKit

let attributionView = UIEventAttributionView()
attributionView.frame = adContentView.bounds
attributionView.isUserInteractionEnabled = true
adContentView.addSubview(attributionView)

Advertiser App Setup

The advertised app is the app someone installs or re-engages with after seeing an ad. It must call a conversion value update at least once to begin the postback conversion window.

Opt in to receive winning postback copies

Add `AttributionCopyEndpoint` under the top-level `AdAttributionKit` Info.plist dictionary so the device sends a copy of the winning postback to your server:

<key>AdAttributionKit</key>
<dict>
    <key>AttributionCopyEndpoint</key>
    <string>https://example.com</string>
</dict>

The system derives the well-known endpoint from the registrable domain in the URL, ignoring subdomains:

https://example.com/.well-known/appattribution/report-attribution/

Configure your server to accept HTTPS POST requests at that path. The domain must have a valid SSL certificate.

Opt in for re-engagement postback copies

Add a second key in the same `AdAttributionKit` dictionary to also receive copies of winning re-engagement postbacks:

<key>AdAttributionKit</key>
<dict>
    <key>AttributionCopyEndpoint</key>
    <string>https://example.com</string>
    <key>OptInForReengagementPostbackCopies</key>
    <true/>
</dict>

Update conversion value on first launch

Call a conversion value update as early as possible after first launch to begin the conversion window:

import AdAttributionKit

func applicationDidFinishLaunching() async {
    do {
        try await Postback.updateConversionValue(0, lockPostback: false)
    } catch {
        print("Failed to set initial conversion value: \(error)")
    }
}

Impressions

Ad networks create signed impressions using JWS (JSON Web Signature). The publisher app uses `AppImpression` to register and handle those impressions.

Create an impression from a JWS

import AdAttributionKit

let impression = try await AppImpression(compactJWS: signedJWSString)

The JWS contains the ad network ID, advertised item ID, publisher item ID, source identifier, timestamp, and optional re-engagement eligibility flag. See [references/adattributionkit-patterns.md](references/adattributionkit-patterns.md) for JWS generation details.

Check device support

guard AppImpression.isSupported else {
    // Fall back to alternative ad display
    return
}

View-through impressions

Record a view impression when the ad content has been displayed and dismissed:

func handleAdViewed(impression: AppImpression) async {
    do {
        try await impression.handleView()
    } catch {
        print("Failed to record view-through impression: \(error)")
    }
}

For long-lived ad views, use `beginView()` an