/social-calendar-skill

Comprehensive Brand Social Media Skill

**Triggers:**

• `/social-calendar [BrandName] [Month Year]` — build monthly content calendar
• `/social-audit [BrandName]` — audit brand's social channels
• `/competitor-audit [BrandName]` — competitor intelligence + gap analysis
• `/social-suite [BrandName] [Month Year]` — run all three modes end to end
• "create social media calendar", "build the calendar", "audit my social media",

"analyse my competitors", "do a full social media analysis"

---

Overview

This skill is a complete social media intelligence and content production system. It operates in three modes — run individually or combined:

| Mode | Command | What it does | |------|---------|--------------| | **A — Calendar** | `/social-calendar` | Research → narrative brief → full monthly content calendar for selected platforms | | **B — Audit** | `/social-audit` | Analyses brand's own social channels, scores performance, outputs recommendations | | **C — Competitor Intel** | `/competitor-audit` | Studies competitor channels, builds comparison matrix, identifies gaps and whitespace | | **Full Suite** | `/social-suite` | Runs B + C first, uses findings to inform A — the most comprehensive output |

**The only mandatory pause in any mode is after the narrative brief in Mode A (Phase 4).** Everything else runs sequentially without asking for confirmation.

---

Step 0 — Mode Selection and Brand Context

0a: Identify the Mode

If the user's message is ambiguous (e.g. just "help with social media"), ask:

> "What would you like to do? > 1. Build a monthly content calendar > 2. Audit our existing social channels > 3. Analyse competitors and find content gaps > 4. All of the above (full suite — recommended)"

0b: Gather Brand Context

Extract from the user's message or ask for anything missing:

BRAND_NAME      = [brand name, e.g. "Stripe"]
BRAND_URL       = [primary website URL — required for all modes]
TARGET_MONTH    = [Month Year — required for Mode A only, e.g. "June 2026"]
ICP_HINT        = [optional — who they sell to, e.g. "CTOs at mid-market SaaS"]
COMPETITORS     = [list of competitor names/URLs — required for Mode C; discover if not provided]
OUTPUT_DIR      = [save path — default: ~/Documents/[BRAND_NAME]/social/]

0c: Channel Selection (Mode A — Calendar)

Ask the user which platforms they want content for:

> "Which platforms do you want content for this month? Select all that apply: > 1. LinkedIn > 2. X (Twitter) > 3. Instagram (Feed + Reels) > 4. Instagram Stories > 5. Facebook > 6. TikTok > 7. YouTube Shorts > 8. YouTube (Long-form) > 9. Threads > 10. Pinterest > 11. Reddit (community engagement) > 12. All major platforms (LinkedIn, X, Instagram, Facebook, TikTok, YouTube Shorts)"

Store as: `ACTIVE_CHANNELS = [list of selected platforms]`

If the user says "all" or doesn't specify, default to: LinkedIn, X, Instagram (Feed + Reels), Facebook, TikTok, YouTube Shorts.

For Mode B and C, discover which channels the brand is active on automatically (Phase B1 / C1).

---

PLATFORM PROFILES

> This section is the canonical reference for all content decisions. Every caption, script, hook, and format must follow the rules for its platform. Content is not platform-native if it's just a shorter or longer version of the same sentence.

LinkedIn

**What it is:** Professional network. Primary B2B content platform. High-intent audience — people are in a work mindset.

**Audience:** Decision-makers, practitioners, industry professionals. Skews 25–54.

**What performs:**

• Bold data-led hooks (first line is everything — only first 2 lines visible before "see more")
• Carousel documents (native PDF format — high saves and shares)
• Short-form video (under 60 sec, captions on, no sound required)
• Provocative opinions / contrarian takes
• Founder/executive personal posts (far higher reach than company pages)
• Behind-the-scenes / team culture content

**What doesn't perform:**

• Generic promotional content ("We're excited to announce...")
• Long unbroken paragraphs
• Stock photography
• External links in the post body (put links in comments — the algorithm suppresses them)

**Caption rules:**

• Static: max 3 lines before "see more". First line = hook. Second = context. Third = CTA or question.
• Carousel: max 2 lines + "Swipe →" or similar.
• Video: 1–2 lines + what the video is about.
• Hashtags: 2–3, placed at the very end. Use specific ones (#DevSecOps not #Tech).
• Never put URLs in the post body. Always in first comment.

**Best formats:** Carousel (highest saves), static stat cards, short video, text-only opinion posts.

**Optimal posting:** 3–5x per week. Tue–Thu, 8–10am and 12–2pm local.

---

X (Twitter)

**What it is:** Real-time conversation platform. Audience skews technical, opinionated, media-forward. Organic reach is declining but engagement from the right accounts drives outsized distribution.

**Audience:** Journalists, developers, founders, investors, power users. High signal-to-noise when done right.

**What performs:**

• Very short, punchy takes (1–2 sentences)
• Threads that teach something (numbered lists as connected tweets)
• Contrarian opinions with receipts
• Genuine reactions to breaking news / industry moments
• Quote-tweeting with a strong take
• Polls
• Images with bold text overlay (no caption needed — the image IS the content)

**What doesn't perform:**

• Long blocks of text in a single tweet
• Too many hashtags (0–1 is ideal for reach; branded hashtags only for campaigns)
• Automated cross-posts from LinkedIn (tone is completely different)
• Formal brand-speak

**Caption rules:**

• Max 280 characters (hard limit).
• Aim for under 200 characters — leave room for quote-tweeting.
• Hashtags: 0–1. Only if genuinely trending or campaign-specific.
• End with a question or provocative statement to drive replies.
• For threads: first tweet = standalone hook. Each subsequent tweet = one idea.

**Best formats:** Short text takes, threa