/sales-funnel

name: memstack-marketing-sales-funnel
description: "Use this skill when the user says 'sales funnel', 'funnel', 'conversion funnel', 'customer journey', or wants to map the complete customer journey from stranger to repeat buyer with copy hooks and conversion targets. Do NOT use for ad copy creation or time-bound launch plans."
version: 1.0.0
license: "Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"

Sales Funnel: Mapping customer journey from stranger to buyer...

*Maps the complete customer journey across TOFU/MOFU/BOFU stages with page templates, copy hooks, conversion targets, and optimization checklist.*

Activation

When this skill activates, output:

`Sales Funnel, Mapping customer journey from stranger to buyer...`

Then execute the protocol below.

Context Guard

| Context | Status | |---------|--------| | User says "sales funnel", "funnel", "conversion funnel" | ACTIVE | | User says "customer journey" or "buyer journey" | ACTIVE | | User wants to map awareness → conversion → retention flow | ACTIVE | | User wants ad copy only (no funnel structure) | DORMANT, use Facebook Ad or Google Ad | | User wants a time-bound launch plan | DORMANT: use Launch Plan |

Common Mistakes

| Mistake | Why It's Wrong | |---------|---------------| | "Start with a sales page" | Strangers don't buy. Build awareness and trust first, then pitch. | | "One funnel fits all" | B2B, B2C, SaaS, and e-commerce funnels have fundamentally different structures. | | "Skip the nurture stage" | MOFU is where trust is built. Jumping from ad to checkout kills conversion. | | "Optimize before traffic" | You need 1,000+ visitors per stage before conversion data is meaningful. | | "Same message everywhere" | Each stage needs copy matched to the buyer's awareness level. |

Protocol

Step 1: Gather Funnel Requirements

If the user hasn't provided details, ask:

> 1. **Product/service**: what are you selling? (price point, delivery model) > 2. **Business model**: B2B SaaS, B2C e-commerce, info product, service business? > 3. **Target audience**: who is the ideal buyer? (demographics, pain points) > 4. **Current state**: do you have existing traffic, email list, or social following? > 5. **Primary goal**: lead generation, direct sales, subscription, or booking calls?

Step 2: Define Funnel Type

Select the funnel architecture based on business model:

| Model | Funnel Type | Key Stages | |-------|------------|------------| | **B2C E-commerce** | Product Funnel | Ad → Product Page → Cart → Checkout → Upsell → Follow-up | | **B2B SaaS** | Free Trial Funnel | Content → Lead Magnet → Email Nurture → Free Trial → Onboarding → Paid | | **Info Products** | Webinar Funnel | Ad → Registration → Webinar → Offer → Checkout → Delivery | | **Service Business** | Consultation Funnel | Content → Lead Magnet → Case Study → Application → Call → Close | | **Subscription** | Value Ladder | Free Content → Low-Ticket → Core Offer → Premium → VIP |

Step 3: Map TOFU (Top of Funnel): Awareness

**Goal:** Attract strangers and create awareness. Conversion target: 2-5% to MOFU.

**Traffic sources:**

• Organic: SEO blog posts, YouTube, social media, podcast appearances
• Paid: Facebook/Instagram ads, Google Search ads, YouTube ads
• Referral: Partnerships, affiliates, guest posting

**TOFU page template:**

[TOFU Landing Page]
├── Headline: Address the #1 pain point (problem-aware hook)
├── Subheadline: Promise a specific outcome
├── Social proof: "Join 10,000+ [audience type]"
├── Lead magnet offer: Free [resource] that solves an immediate problem
├── Email capture form: Name + Email (minimal friction)
├── Trust signals: Logos, testimonials, media mentions
└── Exit intent popup: Alternative offer or discount

**Copy formula: Problem-Agitation-Solution (PAS):** 1. **Problem:** "Struggling with [pain point]?" 2. **Agitation:** "Every day you wait, [consequence gets worse]" 3. **Solution:** "Download our free [resource] to [specific outcome]"

**KPIs:** Traffic volume, email opt-in rate (target: 25-40% on dedicated landing pages), cost per lead

Step 4: Map MOFU (Middle of Funnel): Consideration

**Goal:** Nurture leads and build trust. Conversion target: 5-15% to BOFU.

**Nurture sequence:** 1. **Email 1 (Day 0):** Deliver lead magnet + quick win 2. **Email 2 (Day 2):** Share a relevant story/case study 3. **Email 3 (Day 4):** Teach a framework (demonstrate expertise) 4. **Email 4 (Day 7):** Address top objection with proof 5. **Email 5 (Day 10):** Soft pitch: introduce the solution

**MOFU content types:**

• Case studies with specific results ("How [Customer] achieved [Result] in [Timeframe]")
• Comparison guides (your solution vs. alternatives)
• Free workshops or mini-courses
• Behind-the-scenes content (builds authenticity)

**MOFU page template:**

[Case Study / Social Proof Page]
├── Headline: "[Customer] achieved [specific result]"
├── Before state: The problem they faced
├── Journey: What they tried, why it failed
├── Solution: How your product/service helped
├── Results: Specific metrics (revenue, time saved, growth)
├── Testimonial quote: In their own words
├── CTA: "Ready for similar results? [Next step]"
└── Objection handler: FAQ section addressing top 3-5 concerns

**KPIs:** Email open rate (target: 30%+), click-through rate (target: 3-5%), content engagement time

Step 5: Map BOFU (Bottom of Funnel): Decision

**Goal:** Convert qualified leads into buyers. Conversion target: 2-10% depending on price point.

**BOFU page template: Sales Page:**

[Sales Page Structure]
├── Hero: Headline + subheadline + hero image/video
├── Problem: 3 pain points the audience recognizes
├── Agitation: Cost of inaction (emotional + financial)
├── Solution: Introduce your offer as the bridge
├── Benefits: 5-7 outcome-focused bullet points
├── Features: What's included (with benefit framing)
├── Social proof: 3-5 testimonials, case study snippets
├── Pricing: Tier stru