/product-description

name: memstack-content-product-description
description: "Use this skill when the user says 'product description', 'product listing', 'product copy', 'Amazon listing', 'Shopify listing', 'e-commerce copy', or needs conversion-optimized product descriptions with benefit-driven headlines and platform-specific SEO. Do NOT use for pricing strategy or sales funnels."
version: 1.0.0
license: "Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"

Product Description: Writing product copy...

*Creates conversion-optimized product descriptions with feature-to-benefit conversion, sensory language, SEO keywords, A/B variants, and platform-specific formats for Amazon, Shopify, and Etsy.*

Activation

When this skill activates, output:

`Product Description: Writing product copy...`

Then execute the protocol below.

Context Guard

| Context | Status | |---------|--------| | User says "product description", "product listing", "product copy" | ACTIVE | | User says "Amazon listing", "Shopify listing", "e-commerce copy" | ACTIVE | | User wants to write or improve copy for a product listing | ACTIVE | | User wants to set pricing | DORMANT: use Pricing Strategy | | User wants a full sales funnel | DORMANT: use Sales Funnel |

Common Mistakes

| Mistake | Why It's Wrong | |---------|---------------| | "List features, not benefits" | "500mAh battery" means nothing. "Lasts 12 hours so you never run out mid-day" sells. | | "Generic descriptions" | "High quality product" could describe anything. Be specific about WHAT makes it quality. | | "Ignore the platform" | Amazon, Shopify, and Etsy have different algorithms, formats, and buyer expectations. | | "No keywords" | E-commerce search is keyword-driven. No keywords = invisible in search results. | | "One version only" | A/B testing descriptions is easy and can improve conversion 10-30%. Write variants. |

Protocol

Step 1: Gather Product Details

If the user hasn't provided details, ask:

> 1. **Product**: what is it? (name, category, physical/digital) > 2. **Features**: what are its key specs and features? (list 5-10) > 3. **Audience**: who buys this? (demographics, use case, pain point) > 4. **Platform**: where is it listed? (Amazon, Shopify, Etsy, other) > 5. **Price point**: what does it cost? (affects copy tone and positioning) > 6. **Competitors**: what are the top 3 alternatives? (for differentiation)

Step 2: Feature-to-Benefit Conversion

Transform every feature into a customer benefit:

| Feature (What It Is) | Benefit (Why They Care) | Emotional Trigger | |---------------------|----------------------|------------------| | [Technical spec] | [Practical outcome] | [Feeling it creates] |

**Examples:**

| Feature | → Benefit | → Emotional | |---------|----------|------------| | "Made from organic cotton" | "Gentle on sensitive skin" | "Safe for your baby" | | "5000mAh battery" | "Lasts 2 full days on one charge" | "Never stress about dying battery" | | "Adjustable height: 28-36 inches" | "Fits any desk setup, standing or sitting" | "Work comfortably, your way" | | "Ships in recyclable packaging" | "Zero waste delivery to your door" | "Feel good about your purchase" |

**Conversion formula:**

[Feature] → so you can → [Benefit] → which means → [Emotional outcome]

Step 3: Write the Product Description

**Universal structure:**

## [Product Title: Keyword-Rich, Benefit-Driven]

### Opening Hook (1-2 sentences)
[Address the pain point or desire. Create an "I need that" reaction.]

### Key Benefits (bullet points)
• [Benefit 1], [supporting detail]
• [Benefit 2], [supporting detail]
• [Benefit 3], [supporting detail]
• [Benefit 4], [supporting detail]
• [Benefit 5]: [supporting detail]

### Body Description (2-3 short paragraphs)
[Paint a picture of using the product. Use sensory language.
Address the top objection. Include social proof if available.]

### Specifications
[Technical details for comparison shoppers]

### Call to Action
[Urgency or reassurance: "Order now" + guarantee or shipping info]

**Sensory language guide:**

| Sense | Words | Use For | |-------|-------|---------| | **Touch** | Silky, rugged, lightweight, cushioned, velvety | Clothing, furniture, tools | | **Sight** | Vibrant, sleek, crystal-clear, polished, matte | Electronics, decor, fashion | | **Sound** | Whisper-quiet, crisp, deep bass, silent | Electronics, appliances | | **Taste** | Rich, smooth, zesty, creamy, bold | Food, beverages | | **Smell** | Fresh, earthy, aromatic, clean, invigorating | Candles, skincare, food |

Step 4: Platform-Specific Formatting

**Amazon listing format:**

## Product Title (200 characters max)
[Brand] [Product Name] ([Key Benefit] [Key Feature] [Size/Variant]) [Use Case]
Example: "EcoBottle Premium Insulated Water Bottle, Keeps Drinks Cold 24 Hours, BPA-Free Stainless Steel, 32oz: Perfect for Hiking & Gym"

## Bullet Points (5 bullets, 200 chars each)
• [BENEFIT IN CAPS]: [Explanation]. [Spec detail].
• [BENEFIT IN CAPS]: [Explanation]. [Spec detail].
• [BENEFIT IN CAPS]: [Explanation]. [Spec detail].
• [BENEFIT IN CAPS]: [Explanation]. [Spec detail].
• [BENEFIT IN CAPS]: [Explanation]. [Spec detail].

## Product Description (2000 chars max)
[Rich HTML-formatted description with headers, paragraphs, and bold text]

## Backend Keywords (250 bytes)
[Hidden keywords separated by spaces: no commas, no repeats, no brand names]

**Shopify product page:**

## Product Title
[Concise, descriptive, SEO-friendly: 60-70 characters]

## Price + Compare-at Price (if on sale)

## Short Description (visible above the fold)
[2-3 sentences: hook + primary benefit + social proof snippet]

## Full Description (tabbed or expandable)
### Why You'll Love It
[3-5 benefit bullets]

### How It Works
[Use case description or instructions]

### What's Included
[List of everything in the box/package]

### Specifications
[Technical details table]

## SEO
- Meta title: [