/local-seo

name: memstack-seo-local-seo
description: "Use this skill when the user says 'local SEO', 'Google Business Profile', 'local search', 'NAP consistency', 'local listings', 'Google Maps', 'local pack', or is optimizing a business for local search results and map visibility. Do NOT use for general SEO audits or national keyword research."
version: 1.0.0
license: "Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"

📍 Local SEO: Optimizing for local search and map visibility...

*Evaluates Google Business Profile, NAP consistency, local schema markup, location pages, citations, and review management, producing an actionable local SEO scorecard.*

Activation

When this skill activates, output:

`📍 Local SEO, Checking local search presence and consistency...`

Then execute the protocol below.

| Context | Status | |---------|--------| | User says "local SEO" or "Google Business Profile" or "local search" | ACTIVE | | User says "NAP consistency" or "local listings" or "Google Maps" | ACTIVE | | Optimizing a business with a physical location or service area | ACTIVE | | Running a general site audit (broader scope) | DORMANT: use site-audit | | Optimizing for global/national keywords (no local component) | DORMANT |

Anti-patterns

| Trap | Reality Check | |------|---------------| | "We're online-only, local SEO doesn't apply" | If you serve specific regions or have a registered address, local SEO applies. Service-area businesses benefit enormously. | | "Google Business Profile is set and forget" | GBP needs regular updates: posts, photos, Q&A responses, review replies. Stale profiles rank lower. | | "Our address is on the Contact page, that's enough" | NAP must be consistent across every directory, citation, and page. One inconsistency can split your local authority. | | "Reviews don't affect ranking" | Reviews are a top-3 local ranking factor. Quantity, quality, recency, and response rate all matter. | | "We don't need location pages" | If you serve multiple areas, each needs a unique page with local content, not boilerplate with swapped city names. |

Protocol

Step 1: Check Google Business Profile

Verify the GBP listing is optimized:

**GBP optimization checklist:**

| Element | Check | Best Practice | |---------|-------|--------------| | Business name | Matches legal business name exactly | No keyword stuffing in the name | | Primary category | Most specific category selected | "Italian Restaurant" not just "Restaurant" | | Secondary categories | 2-5 relevant additional categories | Cover all services offered | | Address | Complete, matches website exactly | Include suite/unit number if applicable | | Phone | Local number, matches website | Avoid tracking numbers on GBP | | Website URL | Links to homepage or location page | Not a redirect, not a social profile | | Hours | Current, including holidays | Update for seasonal changes | | Description | 750 chars, includes keywords naturally | Describe what makes you different | | Photos | 10+ recent photos | Interior, exterior, team, products, menu | | Posts | Weekly updates | Events, offers, updates, products | | Q&A | Common questions answered proactively | Seed with your own FAQs | | Services/Menu | Listed with prices if applicable | Complete and current | | Attributes | All relevant attributes selected | Wi-Fi, parking, accessibility, etc. |

**GBP health indicators:**

| Signal | Healthy | Unhealthy | |--------|---------|-----------| | Profile completeness | 100% filled | Missing description, hours, or photos | | Photo count | 10+ with recent uploads | 0-2 photos, outdated | | Review count | 20+ with 4.0+ average | < 5 reviews or below 3.5 | | Response rate | 100% of reviews replied | Unanswered reviews | | Post frequency | Weekly | No posts in 30+ days | | Q&A | Proactive answers | Unanswered questions |

Step 2: Verify NAP Consistency

NAP (Name, Address, Phone) must be identical everywhere:

# Check website for NAP occurrences
grep -rn "address\|phone\|tel:\|street\|suite\|zip\|postal" --include="*.tsx" --include="*.jsx" --include="*.html" --include="*.json" . | grep -v node_modules

**NAP consistency audit:**

| Source | Name | Address | Phone | Consistent? | |--------|------|---------|-------|------------| | Website (footer) | ? | ? | ? | Baseline | | Website (contact page) | ? | ? | ? | Match? | | Google Business Profile | ? | ? | ? | Match? | | Yelp | ? | ? | ? | Match? | | Facebook | ? | ? | ? | Match? | | Apple Maps | ? | ? | ? | Match? | | BBB | ? | ? | ? | Match? | | Industry directories | ? | ? | ? | Match? |

**Common NAP inconsistencies:**

| Issue | Example | Fix | |-------|---------|-----| | Abbreviation mismatch | "St" vs "Street" vs "St." | Pick one format, use everywhere | | Suite format | "#100" vs "Suite 100" vs "Ste 100" | Standardize to one format | | Phone format | "(555) 123-4567" vs "555-123-4567" | Use one format consistently | | Business name | "Acme LLC" vs "Acme" vs "ACME Inc." | Use exact legal name | | Old address | Moved but didn't update all listings | Update every citation |

Step 3: Check Local Schema Markup

# Search for LocalBusiness schema
grep -rn "LocalBusiness\|PostalAddress\|GeoCoordinates\|openingHours" --include="*.tsx" --include="*.jsx" --include="*.html" . | grep -v node_modules

**Required LocalBusiness schema:**

{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "[Business Name]",
  "description": "[Business description]",
  "url": "https://[domain]",
  "telephone": "[phone]",
  "email": "[email]",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "[street]",
    "addressLocality": "[city]",
    "addressRegion": "[state]",
    "postalCode": "[zip]",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "[lat]",
    "longitude": "[lng]"
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "