/lead-magnet

name: memstack-marketing-lead-magnet
description: "Use this skill when the user says 'lead magnet', 'opt-in', 'freebie', 'list building', 'email list growth', or needs a lead capture asset with landing page copy, delivery emails, and nurture sequence. Do NOT use for full funnel design or paid ad copy."
version: 1.0.0
license: "Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"

Lead Magnet: Creating lead capture asset...

*Creates a lead magnet with format selection, content outline, landing page copy, email capture integration, delivery sequence, and nurture follow-up.*

Activation

When this skill activates, output:

`Lead Magnet: Creating lead capture asset...`

Then execute the protocol below.

Context Guard

| Context | Status | |---------|--------| | User says "lead magnet", "opt-in", "freebie", "list building" | ACTIVE | | User says "email list growth" or "grow my list" | ACTIVE | | User wants to create a free asset to capture emails | ACTIVE | | User wants a full sales funnel | DORMANT: use Sales Funnel | | User wants paid ad copy | DORMANT, use Facebook Ad or Google Ad |

Common Mistakes

| Mistake | Why It's Wrong | |---------|---------------| | "Give away your best stuff" | Your best stuff is the product. The lead magnet solves ONE specific problem to prove your expertise. | | "Make a 50-page ebook" | Long ebooks have <10% completion rate. Short, actionable assets convert better. | | "Any free thing works" | The lead magnet must directly relate to your paid offer. Unrelated freebies attract unqualified leads. | | "No follow-up after delivery" | The lead magnet is the start of the relationship, not the end. Nurture with 3-5 emails minimum. | | "Ask for too much info" | Every additional form field reduces conversions by 10-15%. Name + email is enough. |

Protocol

Step 1: Gather Requirements

If the user hasn't provided details, ask:

> 1. **Your paid product**: what are you ultimately selling? (name, price, category) > 2. **Target audience**: who are you trying to attract? (role, pain point, skill level) > 3. **Biggest problem**: what's the #1 pain your audience has right now? > 4. **Quick win**: what small result can you deliver in <15 minutes? > 5. **Distribution**: how will you drive traffic? (ads, SEO, social, partnerships)

Step 2: Select Lead Magnet Type

Choose based on audience preference and production effort:

| Type | Best For | Time to Create | Conversion Rate | |------|---------|----------------|----------------| | **Checklist** | Process-oriented audiences (devs, marketers) | 1-2 hours | Very high (35-50%) | | **Template/Swipe file** | People who want done-for-you | 2-4 hours | Very high (35-50%) | | **Cheat sheet** | Quick-reference audiences | 1-2 hours | High (30-40%) | | **Mini-course (email)** | Audiences who value learning | 4-8 hours | High (25-35%) | | **Calculator/tool** | Data-driven audiences | 8-20 hours | High (30-45%) | | **Video training** | Visual learners, coaching audiences | 4-8 hours | Medium (20-30%) | | **Ebook/guide** | Thought leadership positioning | 8-20 hours | Medium (15-25%) | | **Quiz/assessment** | Entertainment-driven audiences | 8-16 hours | Very high (40-60%) | | **Free trial/sample** | Product-led growth SaaS or physical | Varies | Medium (15-25%) | | **Webinar recording** | B2B, high-ticket offers | 2-4 hours (if recorded) | Medium (20-30%) |

**Selection rule:** Start with checklists, templates, or cheat sheets. They're fast to create, high-converting, and easy to test. Graduate to courses and tools once you've validated the topic.

Step 3: Create Content Outline

**Checklist/cheat sheet template:**

# [Actionable Title]: [Specific Outcome]

## What This Covers
[1-2 sentences: what they'll achieve after using this]

## The Checklist

### Phase 1: [Category]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]

### Phase 2: [Category]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]

### Phase 3: [Category]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]
- [ ] [Actionable item with brief explanation]

## Quick Wins
[3 items they can do right now in <5 minutes]

## Next Steps
[Bridge to your paid product: "Want the complete system? Check out [Product]"]

**Template/swipe file structure:**

# [Template Name], [What It Helps Them Do]

## How to Use This Template
[3-step quick-start guide]

## Template
[The actual template: copy-paste ready]

## Customization Guide
[How to adapt it for their specific situation]

## Examples
[2-3 filled-in examples showing the template in action]

## Next Steps
[Bridge to paid product]

**Mini-course (email) structure:**

Lesson 1 (Day 0): [Quick win, immediate value]
Lesson 2 (Day 2): [Core concept, the "why"]
Lesson 3 (Day 4): [Framework, the "how"]
Lesson 4 (Day 6): [Advanced tactic, deeper skill]
Lesson 5 (Day 8): [Implementation plan + bridge to paid offer]

**Content rules:**

• Solve ONE specific problem (not everything about the topic)
• Deliver a quick win within the first 5 minutes of consumption
• Bridge to your paid offer naturally (not salesy, "if you want to go deeper")
• Include your branding (logo, colors, website URL)
• Format: PDF for checklists/guides, email for courses, web app for calculators

Step 4: Write Landing Page Copy

**Landing page structure:**

[Above the fold]
Headline: [Specific outcome they'll get]
Subheadline: [How: "The [type] that helps you [outcome] in [timeframe]"]
Hero image: Mockup of the lead magnet (PDF cover, template preview, etc.)
Form: [Name] + [Email] + [CTA Button]
Social proof: "Downloaded by 2,000+ [audience type]"

[Below the fold, optional for higher-value magnets]
What's inside: 3-5 bullet points of what they'll learn/get