/launch-plan

name: memstack-marketing-launch-plan
description: "Use this skill when the user says 'launch plan', 'product launch', 'go-to-market', 'launch calendar', or needs a day-by-day launch timeline with pre-launch, launch week, and post-launch task checklists. Do NOT use for ongoing funnel design or ad copy alone."
version: 1.0.0
license: "Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"

Launch Plan: Planning product launch...

*Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.*

Activation

When this skill activates, output:

`Launch Plan: Planning product launch...`

Then execute the protocol below.

Context Guard

| Context | Status | |---------|--------| | User says "launch plan", "product launch", "go-to-market" | ACTIVE | | User says "launch calendar" or "launch timeline" | ACTIVE | | User is preparing to release a new product or feature | ACTIVE | | User wants an ongoing sales funnel (not time-bound) | DORMANT: use Sales Funnel | | User wants ad copy only | DORMANT, use Facebook Ad or Google Ad |

Common Mistakes

| Mistake | Why It's Wrong | |---------|---------------| | "Launch day IS the marketing plan" | 80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. | | "Tell everyone at once" | Tiered reveals (insiders → waitlist → public) create momentum and social proof. | | "No deadline on the launch offer" | Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. | | "Skip the waitlist" | A waitlist of 500+ people means launch day revenue, not crickets. | | "Go dark after launch day" | Post-launch follow-up (days 2-7) often generates more revenue than day 1. |

Protocol

Step 1: Gather Launch Requirements

If the user hasn't provided details, ask:

> 1. **Product/service**: what are you launching? (name, description, price) > 2. **Launch date**: when does it go live? > 3. **Audience size**: email list, social followers, existing customers? > 4. **Launch type**: new product, major update, beta → GA, or seasonal promotion? > 5. **Channels**: email, social, ads, PR, partnerships, affiliates? > 6. **Launch offer**: special pricing, bonus, or early-bird deal?

Step 2: Define Launch Type & Timeline

| Launch Type | Pre-Launch | Launch Window | Post-Launch | |------------|-----------|--------------|-------------| | **Product Hunt launch** | 2-4 weeks | 1 day | 1 week | | **SaaS launch** | 4-6 weeks | 1 week | 2-4 weeks | | **Course/info product** | 2-4 weeks | 3-5 days (open cart) | 1 week | | **E-commerce product** | 2-3 weeks | 1-2 weeks | Ongoing | | **Feature launch** | 1-2 weeks | 1-3 days | 1 week |

Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)

**Week 4-3: Foundation**

| Day | Task | Channel | Owner | |-----|------|---------|-------| | T-28 | Finalize launch offer (pricing, bonuses, deadline) | Internal | Product | | T-27 | Create landing page with waitlist signup | Web | Marketing | | T-26 | Set up email sequences (pre-launch + launch) | Email | Marketing | | T-25 | Prepare PR/media list (50+ relevant contacts) | PR | Marketing | | T-24 | Create social content calendar (14 posts minimum) | Social | Content | | T-23 | Record demo video or product walkthrough | Video | Product | | T-22 | Brief affiliates/partners with swipe copy | Partners | Marketing |

**Week 2-1: Build Anticipation**

| Day | Task | Channel | Owner | |-----|------|---------|-------| | T-14 | Send teaser email #1, "Something's coming" | Email | Marketing | | T-12 | Behind-the-scenes social post (product development) | Social | Content | | T-10 | Send PR pitch to media list | PR | Marketing | | T-8 | Teaser email #2, reveal a feature/benefit | Email | Marketing | | T-7 | Publish blog post related to the problem you solve | Blog | Content | | T-5 | Social proof post (beta user testimonial or preview) | Social | Content | | T-3 | Teaser email #3, "Launching in 3 days" with preview | Email | Marketing | | T-2 | Notify affiliates/partners: "Go live in 48 hours" | Partners | Marketing | | T-1 | Final prep: test checkout, verify tracking, stage all content | Internal | All |

**Pre-launch email sequence:**

Email 1 (T-14): [Teaser]
Subject: Something big is coming...
Body: Hint at the problem you're solving. Don't reveal the product yet.
CTA: "Want early access? Join the waitlist"

Email 2 (T-8): [Reveal]
Subject: Here's what we've been building
Body: Show one key feature/benefit. Share the "why" story.
CTA: "Reply and tell me: would this help you?"

Email 3 (T-3): [Countdown]
Subject: 3 days until launch (and a special deal)
Body: Reveal the launch offer. Create urgency with deadline.
CTA: "Mark your calendar: [launch date] at [time]"

Step 4: Launch Week (Days 1-7)

**Day 1: Launch Day:**

| Time | Task | Channel | |------|------|---------| | 6:00 AM | Activate landing page / checkout | Web | | 7:00 AM | Send launch email to full list | Email | | 8:00 AM | Publish all social posts (feed + stories) | Social | | 9:00 AM | Go live on Product Hunt (if applicable) | PH | | 10:00 AM | Activate paid ads (if planned) | Ads | | 12:00 PM | Share in communities (Reddit, Slack, Discord) | Community | | 3:00 PM | Send affiliate notification: "We're live!" | Partners | | 6:00 PM | Evening social post: first results/reactions | Social | | 9:00 PM | Check metrics: traffic, signups, revenue | Analytics |

**Launch email template:**

Subject: It's live, [Product Name] is here
Preview: [One-line benefit + launch offer]

[Name],

[Product] is officially live.

[1-2 sentences: what it is and who it's for]

Here's what you get:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]

Launch special: [Offer details: discount, bonus, early-bird price]
This offer expires [deadline].

[CTA Button: Get [Product] Now →]

[Social proof: "Already [X] people signed up in the first hour"]

[S