/facebook-ad

name: memstack-marketing-facebook-ad
description: "Use this skill when the user says 'facebook ad', 'FB ad', 'Meta ad', 'Instagram ad', or needs social media ad copy with targeting, creative direction, and A/B test plans for Meta Ads Manager. Do NOT use for Google search ads or organic social content."
version: 1.0.0
license: "Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"

Facebook Ad: Creating Meta ad campaign...

*Creates complete ad campaigns with audience targeting, ad copy variations, creative direction, budget allocation, and A/B testing protocol for Meta Ads Manager.*

Activation

When this skill activates, output:

`Facebook Ad: Creating Meta ad campaign...`

Then execute the protocol below.

Context Guard

| Context | Status | |---------|--------| | User says "Facebook ad", "FB ad", "Meta ad", "Instagram ad" | ACTIVE | | User needs social media ad copy with targeting | ACTIVE | | User wants to run paid campaigns on Meta platforms | ACTIVE | | User wants Google Search or Display ads | DORMANT: use Google Ad | | User wants organic social media content | DORMANT: not an ad skill |

Common Mistakes

| Mistake | Why It's Wrong | |---------|---------------| | "Target everyone" | Broad audiences burn budget. Start narrow (1-5M), expand after finding winners. | | "One ad, one audience" | Always test 3-5 ad variations per ad set. Meta's algorithm needs options. | | "Start with $5/day" | Too little for the algorithm to learn. Minimum $20/day per ad set for meaningful data. | | "Judge ads after 24 hours" | Meta needs 50+ conversions per ad set per week to exit learning phase. Wait 3-7 days. | | "Use stock photos" | UGC-style creative outperforms polished studio content 2-3x on Meta. |

Protocol

Step 1: Gather Campaign Requirements

If the user hasn't provided details, ask:

> 1. **Product/service**: what are you promoting? (name, price, URL) > 2. **Objective**: leads, sales, traffic, or brand awareness? > 3. **Target audience**: who is the ideal customer? (age, interests, pain points) > 4. **Budget**: daily or monthly ad spend? > 5. **Existing assets**: do you have customer testimonials, product photos, or video? > 6. **Previous campaigns**: any past Meta ads data to build on?

Step 2: Define Campaign Structure

Build the campaign using Meta's three-tier hierarchy:

Campaign (1 objective)
├── Ad Set 1: [Audience A], $[budget]/day
│   ├── Ad 1: [Hook A + Creative A]
│   ├── Ad 2: [Hook B + Creative A]
│   └── Ad 3: [Hook A + Creative B]
├── Ad Set 2: [Audience B], $[budget]/day
│   ├── Ad 1: [Hook A + Creative A]
│   ├── Ad 2: [Hook B + Creative A]
│   └── Ad 3: [Hook A + Creative B]
└── Ad Set 3: [Lookalike/Retargeting], $[budget]/day
    ├── Ad 1: [Social proof hook]
    ├── Ad 2: [Urgency hook]
    └── Ad 3: [Testimonial creative]

**Campaign objective mapping:**

| Goal | Meta Objective | Optimization Event | |------|---------------|-------------------| | Email signups | Leads | Lead form submission | | Product sales | Sales | Purchase | | Website traffic | Traffic | Landing page views | | App installs | App Promotion | App install | | Brand awareness | Awareness | Reach or ThruPlay | | Webinar signups | Leads | Lead form submission |

Step 3: Build Audience Targeting

**Audience A: Interest-based (cold):**

• Age: [range]
• Gender: [if relevant]
• Location: [countries/regions]
• Interests: [3-5 relevant interests]
• Behaviors: [purchase behavior, device usage]
• Audience size target: 1-5 million

**Audience B: Narrowed interest stack:**

• Must match: [Interest 1] AND [Interest 2]
• Exclude: [competitors' audiences or existing customers]
• Audience size target: 500K-2M

**Audience C: Lookalike:**

• Source: Customer list, website visitors, or video viewers
• Lookalike %: Start at 1% (closest match), test up to 3%
• Country: Same as primary market

**Retargeting audiences (create separately):**

• Website visitors (last 30 days): exclude purchasers
• Video viewers (75%+ watched): last 60 days
• Engagement (Instagram/Facebook): last 90 days
• Cart abandoners: last 14 days

Step 4: Write Ad Copy Variations

Write 3 copy variations for each hook type:

**Hook Type 1: Problem-Agitation:**

Primary text:
[Problem question that stops the scroll]

[Agitation, what happens if they don't solve it]

[Introduce your solution in 1-2 sentences]

[Key benefit 1]
[Key benefit 2]
[Key benefit 3]

[CTA: Click below to [desired action]]

Headline: [Benefit-driven, 5-8 words]
Description: [Supporting detail or urgency, 20 words max]
CTA button: [Learn More / Shop Now / Sign Up / Get Offer]

**Hook Type 2: Social Proof:**

Primary text:
"[Customer testimonial quote: specific result]"

[Bridge: Explain how others are getting the same result]

Here's what you get:
✓ [Benefit 1]
✓ [Benefit 2]
✓ [Benefit 3]

[CTA with urgency or limited offer]

Headline: [Result-focused, 5-8 words]
Description: [Star rating, customer count, or guarantee]
CTA button: [Get Started / Try Free / Shop Now]

**Hook Type 3: Direct Offer:**

Primary text:
[Bold claim or stat that grabs attention]

[1-2 sentences explaining the offer]

What's included:
→ [Item/benefit 1]
→ [Item/benefit 2]
→ [Item/benefit 3]

[Urgency: Limited time / spots / bonus]

[CTA: Get yours before [deadline]]

Headline: [Offer + urgency, 5-8 words]
Description: [Price, discount, or guarantee]
CTA button: [Get Offer / Claim Discount / Buy Now]

**Ad copy rules:**

• Primary text: 125 characters visible before "See more": front-load the hook
• Headline: 40 characters max for full display
• Description: 25 characters max on mobile
• Use line breaks for readability (no walls of text)
• Emojis: 1-2 max, only if audience-appropriate

Step 5: Creative Direction

**Image ads (1080x1080 or 1080x1350):**

• Style: UGC (user-generated content) feel outperforms polished studio
• Text overlay: Keep under 20% of image area
• Include: Product in use, face showing emotion, before/af