/email-sequence

name: memstack-content-email-sequence
description: "Use this skill when the user says 'write email sequence', 'email sequence', 'drip campaign', 'email series', 'nurture sequence', 'onboarding emails', 'launch emails', or is creating a multi-email automated campaign. Do NOT use for newsletters or single marketing emails."
version: 1.0.0
license: "Proprietary, MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt"

📧 Email Sequence: Writing automated email campaign...

*Produces a complete multi-email sequence with subject lines, preview text, body copy, CTAs, and A/B test suggestions, ready to load into any email platform.*

Activation

When this skill activates, output:

`📧 Email Sequence: Designing email campaign structure...`

Then execute the protocol below.

| Context | Status | |---------|--------| | User says "write email sequence" or "email series" or "drip campaign" | ACTIVE | | User says "nurture sequence" or "onboarding emails" or "launch emails" | ACTIVE | | Creating a multi-email automated campaign | ACTIVE | | Writing a single one-off email | DORMANT, just write the email directly | | Writing newsletter content | DORMANT | | Writing email for support or personal communication | DORMANT |

Anti-patterns

| Trap | Reality Check | |------|---------------| | "Pitch in the first email" | Email 1 is for trust, not selling. Premature pitching gets unsubscribes, not conversions. | | "More emails = more sales" | Frequency breeds fatigue. 5 focused emails beat 12 filler emails. Quality per email matters more than quantity. | | "Long subject lines explain more" | Subject lines are read on mobile. After 50 characters, they're truncated. Short + curious wins. | | "The body copy needs to be short" | Length doesn't kill: boring does. A 500-word email that's engaging outperforms a 100-word email that's bland. | | "Everyone gets the same sequence" | Segmentation doubles conversion. At minimum, separate new subscribers from existing customers. |

Protocol

Step 1: Gather Campaign Details

If the user hasn't provided details, ask:

> I need a few details for the email sequence: > 1. **Product/service**: what are you promoting or onboarding for? > 2. **Target audience**: who receives these emails? (new signups, leads, customers, etc.) > 3. **Sequence goal**: what's the purpose? > - Nurture (build trust over time) > - Launch (build anticipation, sell on launch day) > - Onboarding (activate new users) > - Re-engagement (win back inactive users) > 4. **Entry trigger**: what puts someone into this sequence? (signup, purchase, abandoned cart, etc.) > 5. **Existing relationship**: do they already know you, or is this first contact?

Step 2: Design Sequence Structure

Plan the sequence length and cadence based on the goal:

| Goal | Emails | Cadence | Arc | |------|--------|---------|-----| | **Nurture** | 5-7 | Every 2-3 days | Welcome → Story → Value → Value → Soft pitch → Hard pitch → Last chance | | **Launch** | 4-6 | Daily during launch week | Announcement → Behind-the-scenes → Early access → Launch day → Reminder → Last chance | | **Onboarding** | 3-5 | Day 0, 1, 3, 7, 14 | Welcome → Quick win → Key feature → Advanced tip → Check-in | | **Re-engagement** | 3-4 | Every 3-5 days | Miss you → What's new → Special offer → Goodbye (unsubscribe) |

**Sequence map:**

Email 1 (Day 0)   → [Welcome/Hook]:      Set expectations, deliver value
     ↓ 2 days
Email 2 (Day 2)   → [Story/Credibility]: Build trust, share journey
     ↓ 2 days
Email 3 (Day 4)   → [Value/Teaching]:     Prove expertise, give actionable tip
     ↓ 3 days
Email 4 (Day 7)   → [Soft Pitch]:        Introduce offer naturally
     ↓ 3 days
Email 5 (Day 10)  → [Hard Pitch]:        Urgency, scarcity, direct CTA

Present the sequence map for user approval before writing emails.

Step 3: Write Email 1: Welcome / Hook

The first email sets the tone for the entire relationship:

## Email 1: Welcome / Hook

**Send:** Immediately upon trigger (Day 0)
**Goal:** Set expectations, deliver promised value, make a first impression
**Tone:** Warm, personal, not salesy

---

**Subject line:** [50 chars max, deliver on signup promise]
**Preview text:** [90 chars max, extends subject line, visible in inbox]

---

Hey [First Name],

[Opening: Thank them for signing up / downloading / purchasing.
Be specific about what they signed up for.]

[Deliver the promised value immediately, if they signed up for a
guide, link it here. If they signed up for a tool, show them the
first step. Never make them wait for what was promised.]

Here's what to expect from me:
- [Frequency]: You'll hear from me [every X days / weekly / etc.]
- [Content type]: I'll share [tips, strategies, behind-the-scenes, etc.]
- [Value promise]: Every email will [teach you something / save you time / etc.]

[One quick win: give them something actionable they can do right now,
in under 5 minutes, that gets a result.]

Talk soon,
[Name]

P.S. [Curiosity hook for Email 2: "Tomorrow, I'll share the story of
how [interesting teaser]..."]

---

**CTA:** [Deliver the lead magnet / Start using the product / Reply to say hello]

**Email 1 rules:**

• Deliver what was promised (lead magnet, access, resource) immediately
• Set expectations for frequency and content type
• Include one quick win (builds trust through immediate value)
• P.S. line teases Email 2 (creates anticipation)
• No selling, this email is about trust

Step 4: Write Email 2: Story / Credibility

## Email 2: Story / Credibility

**Send:** Day 2
**Goal:** Build personal connection, establish credibility through narrative
**Tone:** Conversational, vulnerable, relatable

---

**Subject line:** [50 chars max, hint at a story or revelation]
**Preview text:** [90 chars max]

---

Hey [First Name],

[Opening: Bridge from Email 1: "Yesterday I shared [X].
Today I want to tell you why I built this / started this / care about this."]

[Story: Share your