/shopify-admin-agentic-organization-schema

name: shopify-admin-agentic-organization-schema
role: agentic
description: "Inject an Organization JSON-LD block (name, logo, sameAs social links, contactPoint) into the theme so AI agents can verify the store is a real, trusted brand and link it to its public identity."
toolkit: shopify-admin, shopify-admin-execution
api_version: "2025-01"
graphql_operations:
  - shop:query
  - themes:query
  - themeFilesUpsert:mutation
status: stable
compatibility: Claude Code, Cursor, Codex, Gemini CLI
audit_signals:
  - org-schema
  - machine-contact
  - wikidata-qid

Purpose

AI assistants check a site's `schema.org/Organization` JSON-LD to confirm it's the real brand (not a counterfeit or reseller) and to connect it to its public identity via `sameAs` (official socials, Wikipedia/Wikidata) and a machine-readable `contactPoint`. Without it, agents hesitate to recommend the store or send buyers to it. This skill builds an Organization JSON-LD block from the shop's data + supplied social links and injects it into the theme layout via a managed snippet. Fixes `org-schema`, `machine-contact`, and supports `wikidata-qid` (through `sameAs`).

Prerequisites

• Authenticated Shopify CLI session (`shopify auth login --store <domain>`)
• Required API scopes: `read_themes`, `write_themes`

Parameters

All skills accept these universal parameters:

| Parameter | Type | Required | Default | Description | |-----------|--------|----------|---------|-------------| | store | string | yes | — | Store domain (e.g., mystore.myshopify.com) | | format | string | no | human | Output format: `human` (default) or `json` | | dry_run | bool | no | true | Preview the snippet + injection without writing (defaults ON — edits the live theme) |

Skill-specific parameters:

| Parameter | Type | Required | Default | Description | |-----------|------|----------|---------|-------------| | theme_id | string | no | — | Theme GID (defaults to published MAIN theme) | | logo_url | string | no | — | Absolute logo URL (else inferred from theme settings if available) | | same_as | string | no | — | Comma list of official profile URLs (Instagram, TikTok, LinkedIn, Wikipedia, Wikidata) | | contact_email | string | no | — | Customer-support email for `contactPoint` (else shop contactEmail) | | contact_phone | string | no | — | Optional support phone for `contactPoint` |

Safety

> ⚠️ Step 3 (`themeFilesUpsert`) writes a snippet and edits `layout/theme.liquid` in the LIVE theme. The change is additive (a `{% render %}` in `<head>`), but it publishes immediately and a malformed edit to `theme.liquid` can break rendering. The skill writes the JSON-LD into its own snippet file and inserts a single managed `{% render 'agentic-organization-schema' %}` line inside a `# BEGIN/END` marker block. Defaults `dry_run: true`; duplicate the theme first.

Workflow Steps

1. **OPERATION:** `shop` — query **Inputs:** none **Expected output:** Shop name, primary domain, contact email — the core Organization fields.

2. **OPERATION:** `themes` — query **Inputs:** `roles: [MAIN]`, `theme.files(filenames: ["layout/theme.liquid", "snippets/agentic-organization-schema.liquid"])` **Expected output:** Current layout (to inject the render tag) + whether the snippet already exists.

3. **OPERATION:** `themeFilesUpsert` — mutation **Inputs:** write `snippets/agentic-organization-schema.liquid` (the JSON-LD `<script type="application/ld+json">`), and upsert `layout/theme.liquid` with the managed `{% render %}` block added in `<head>` if absent. Skipped on `dry_run`. **Expected output:** Upserted files; collect `userErrors`.

GraphQL Operations

# shop:query — validated against api_version 2025-01
query OrgSchemaShop {
  shop {
    name
    primaryDomain { url }
    contactEmail
  }
}

# themes:query — validated against api_version 2025-01
query OrgSchemaTheme {
  themes(first: 1, roles: [MAIN]) {
    nodes {
      id
      files(filenames: ["layout/theme.liquid", "snippets/agentic-organization-schema.liquid"]) {
        nodes {
          filename
          body { ... on OnlineStoreThemeFileBodyText { content } }
        }
      }
    }
  }
}

# themeFilesUpsert:mutation — validated against api_version 2025-01
mutation OrgSchemaUpsert($themeId: ID!, $files: [OnlineStoreThemeFilesUpsertFileInput!]!) {
  themeFilesUpsert(themeId: $themeId, files: $files) {
    upsertedThemeFiles { filename }
    userErrors { filename code message }
  }
}

Snippet body (`snippets/agentic-organization-schema.liquid`):

{%- comment -%} managed by shopify-admin-agentic-organization-schema {%- endcomment -%}
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "<shop name>",
  "url": "<primary domain>",
  "logo": "<logo_url>",
  "sameAs": [ "<same_as[0]>", "..." ],
  "contactPoint": {
    "@type": "ContactPoint",
    "contactType": "customer support",
    "email": "<contact_email>"
  }
}
</script>

Session Tracking

**Claude MUST emit the following output at each stage. This is mandatory.**

**On start**, emit:

╔══════════════════════════════════════════════╗
║  SKILL: <skill name>                         ║
║  Store: <store domain>                       ║
║  Started: <YYYY-MM-DD HH:MM UTC>             ║
╚══════════════════════════════════════════════╝

**After each step**, emit:

[N/TOTAL] <QUERY|MUTATION>  <OperationName>
          → Params: <brief summary of key inputs>
          → Result: <count or outcome>

If `dry_run: true`, prefix every mutation step with `[DRY RUN]` and do not execute it.

**On completion**, emit:

For `format: human` (default):

══════════════════════════════════════════════
OUTCOME SUMMARY
  <Metric label>:   <value>
  Errors:           0
  Output:           <filename or "none">
══════════════════════════════════════════════

For `format: json`, emit: `