/google

name: google
description: "[RU: экосистема Google] Ads (RSA/PMax), Analytics GA4, Search Console, GTM, Cloud auth. SKILL.md — роутер; доменные доки в дочерних папках. Use when: google, гугл, google ads, гугл реклама, ga4, гугл аналитика, gsc, search console, gtm, тег менеджер, oauth google, service account, /google. SKIP: Я.Директ/Метрика/Вебмастер→yandex; VK/TG Ads; Wordstat/SERP XML→seo-tools; Ads API / GCP compute / BigQuery / Gemini (нет скилла)."
stacks:
  - google
  - ru
tags:
  - google
  - dispatcher
  - ecosystem
  - oauth
  - ru
source: vechkasov-global-skills
risk: medium

Google ecosystem

This `SKILL.md` is a **router**. Product knowledge lives in the child folders below. Do not answer APIs from this file.

Protocol

1. Match the task to the route table. 2. **Read** that child's `SKILL.md`. 3. Load only that child's `references/` row from its own API Reference table. 4. Two products → read both children. Do not merge their APIs, headers, or quotas.

Use this skill when

• Any Google product we cover: Ads, Analytics (GA4), Search Console, Tag Manager, Cloud auth
• Two or more of those in one request
• Shared Google OAuth / service account / ADC / `invalid_grant`
• Slash command `/google`

Do not use this skill when

• Яндекс (Директ / Метрика / Вебмастер / Cloud) → `yandex`
• VK Ads / Telegram Ads → `telegram-ads-spec`
• Wordstat / live SERP XML → `seo-tools`
• Google Ads **API** (CampaignsService-style code) — **no skill**, do not invent one
• GCP compute / BigQuery / Gemini / nano-banana — **no skill here**

Route table

| Task | Child | |---|---| | RSA / PMax / Display / Demand Gen / лимиты 30/90, политики, РФ-бан Ads | [google-ads/SKILL.md](google-ads/SKILL.md) | | GA4: `runReport`, property_id, агрегаты, token quotas | [google-analytics/SKILL.md](google-analytics/SKILL.md) | | GSC: queries, CTR, urlInspection, sitemap, Indexing API | [google-search-console/SKILL.md](google-search-console/SKILL.md) | | GTM: контейнер, теги/триггеры/переменные, publish, rollback, etag | [google-tag-manager/SKILL.md](google-tag-manager/SKILL.md) | | OAuth / SA key.json / ADC / scopes / `invalid_grant` | [google-cloud-auth/SKILL.md](google-cloud-auth/SKILL.md) |

Нет дочернего скилла: Google Ads API, GCP compute, BigQuery, Gemini.

Ambiguous prompts

| User says | Default | Not this | |---|---|---| | «позиции в Google» + **свой** сайт | `google-search-console` | xmlstock = произвольный SERP | | «позиции» + список ключей / чужой домен | `xmlstock` | GSC only covers verified properties | | «трафик» / «конверсии с сайта» | `google-analytics` | GSC = search queries; Ads = paid | | «статистика объявлений» / CPC / CTR ads | `google-ads` (кабинет) | GA4 = on-site; нет Ads API скилла | | «написать RSA / PMax» | `google-ads` | сначала `russia-context` | | «Google Ads в Россию» | `google-ads` → Я.Директ | размещение в РФ недоступно | | «запросы / индекс / sitemap Google» | `google-search-console` | GA4 не знает поисковые запросы | | «Measurement ID G-XXXX» в API | `google-analytics`: это **не** Property ID | остановиться, взять numeric ID | | «поставить GTM / тег / опубликовать контейнер» | `google-tag-manager` | GA4 = отчёты; auth = ключи | | «invalid_grant / SA / refresh token / ADC» | `google-cloud-auth` | не чинить токен внутри GA4/GSC/GTM |

If still unclear — one question, then route.

Cross-product

| Situation | Load in order | |---|---| | Любой Google API без рабочего токена | `google-cloud-auth` → продукт | | Креативы Ads + измерение на сайте | `google-ads` → `google-analytics` | | Новый сайт: индекс + счётчик | `google-search-console` → `google-analytics` | | Органика vs поведение | `google-search-console` + `google-analytics` (не склеивать 1:1) | | Теги на сайте + отчёты GA4 | `google-tag-manager` → `google-analytics` | | РФ-таргет вместо Google Ads | `yandex` → `yandex-direct-creatives` |

Shared Google auth

Auth bootstrap is **`google-cloud-auth`**: OAuth user flow, service account JWT, ADC, scopes, `invalid_grant`. A key file is not enough — grant the SA email in the **product** UI.

| Product | Grant | |---|---| | `google-analytics` | Admin → Property Access Management (`Viewer`+) | | `google-search-console` | Settings → Users (`Restricted` / `Full`; Indexing API needs **Owner**) | | `google-tag-manager` | Account/Container access in GTM UI (`tagmanager.readonly` / `.edit.containers` / `.publish`) | | `google-ads` | no API — кабинет / YAML validator |

Do not share one client across GA4 Data API, GSC Webmasters, and GTM: different hosts, scopes, quotas.

Property ID (`properties/123`) ≠ Measurement ID (`G-XXXX`) ≠ GSC `siteUrl` (`https://…/` or `sc-domain:`) ≠ GTM Account/Container IDs.

Behavioral Traits

• Picks **one** child before writing code or curl
• Reads that child's SKILL.md; does not quote endpoints from this file
• Auth errors first → `google-cloud-auth`, then the product child
• For Ads: reads `russia-context` before any creative
• Names the child folder in the answer

Important Constraints

• NEVER invent Google endpoints or quotas in this dispatcher
• NEVER mix GA4 Property ID, Measurement ID, GSC siteUrl, and GTM container IDs
• NEVER propose Google Ads for placement **in RF**
• NEVER use Indexing API for regular pages (JobPosting / BroadcastEvent only — child's rule)
• NEVER publish GTM live without the child's two-step `create_version` → `publish`
• ALWAYS Read the child before the first API call
• ALWAYS say «нет скилла» for Ads API / GCP compute / BigQuery / Gemini

Related Skills

• `yandex` — Яндекс-экосистема (зеркало: Direct / Метрика / Вебмастер)
• `seo-tools` — Mutagen (Wordstat) + xmlstock (SERP XML)
• `telegram-ads-spec` — TG Ads
• `ad-creatives-frameworks` — 4U / AIDA for headlines
• `legal-ru-marketing` — RU compliance (не политики Google Ads)

API Reference

Children own the docs. Inventory of this skill:

| Product | File | |---|---| | Google Ads — форматы, лимиты, policies, РФ-контекст, validator | [google-ads