/brand

name: brand
description: Brand voice, visual identity, messaging frameworks, asset management, brand consistency. Activate for branded content, tone of voice, marketing assets, brand compliance, style guides.
argument-hint: "[update|review|create] [args]"
metadata:
  author: claudekit
  version: "1.0.0"

Brand

Brand identity, voice, messaging, asset management, and consistency frameworks.

When to Use

• Brand voice definition and content tone guidance
• Visual identity standards and style guide development
• Messaging framework creation
• Brand consistency review and audit
• Asset organization, naming, and approval
• Color palette management and typography specs

Quick Start

**Inject brand context into prompts:**

node scripts/inject-brand-context.cjs
node scripts/inject-brand-context.cjs --json

**Validate an asset:**

node scripts/validate-asset.cjs <asset-path>

**Extract/compare colors:**

node scripts/extract-colors.cjs --palette
node scripts/extract-colors.cjs <image-path>

Brand Sync Workflow

# 1. Edit docs/brand-guidelines.md (or use /brand update)
# 2. Sync to design tokens
node scripts/sync-brand-to-tokens.cjs
# 3. Verify
node scripts/inject-brand-context.cjs --json | head -20

**Files synced:**

• `docs/brand-guidelines.md` → Source of truth
• `assets/design-tokens.json` → Token definitions
• `assets/design-tokens.css` → CSS variables

Subcommands

| Subcommand | Description | Reference | |------------|-------------|-----------| | `update` | Update brand identity and sync to all design systems | `references/update.md` |

References

| Topic | File | |-------|------| | Voice Framework | `references/voice-framework.md` | | Visual Identity | `references/visual-identity.md` | | Messaging | `references/messaging-framework.md` | | Consistency | `references/consistency-checklist.md` | | Guidelines Template | `references/brand-guideline-template.md` | | Asset Organization | `references/asset-organization.md` | | Color Management | `references/color-palette-management.md` | | Typography | `references/typography-specifications.md` | | Logo Usage | `references/logo-usage-rules.md` | | Approval Checklist | `references/approval-checklist.md` |

Scripts

| Script | Purpose | |--------|---------| | `scripts/inject-brand-context.cjs` | Extract brand context for prompt injection | | `scripts/sync-brand-to-tokens.cjs` | Sync brand-guidelines.md → design-tokens.json/css | | `scripts/validate-asset.cjs` | Validate asset naming, size, format | | `scripts/extract-colors.cjs` | Extract and compare colors against palette |

Templates

| Template | Purpose | |----------|---------| | `templates/brand-guidelines-starter.md` | Complete starter template for new brands |

Routing

1. Parse subcommand from `$ARGUMENTS` (first word) 2. Load corresponding `references/{subcommand}.md` 3. Execute with remaining arguments