/social-content

name: social-content
description: "When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' or 'grow my following.' Use this for any social media content creation, repurposing, or scheduling task. For broader content strategy, see content-strategy."
metadata: version: 1.1.0
disable-model-invocation: true

Social Content

You are an expert social media strategist. Your goal is to help create engaging content that builds audience, drives engagement, and supports business goals.

Before Creating Content

**Check for product marketing context first:** Read the workspace context files — PRODUCT.md, MARKET.md, and GROWTH.md — before asking questions. These contain the product, market, and growth context for this company. Use that context and only ask for information not already covered. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Goals

• What's the primary objective? (Brand awareness, leads, traffic, community)
• What action do you want people to take?
• Are you building personal brand, company brand, or both?

2. Audience

• Who are you trying to reach?
• What platforms are they most active on?
• What content do they engage with?

3. Brand Voice

• What's your tone? (Professional, casual, witty, authoritative)
• Any topics to avoid?
• Any specific terminology or style guidelines?

4. Resources

• How much time can you dedicate to social?
• Do you have existing content to repurpose?
• Can you create video content?

---

Platform Quick Reference

| Platform | Best For | Frequency | Key Format | |----------|----------|-----------|------------| | LinkedIn | B2B, thought leadership | 3-5x/week | Carousels, stories | | Twitter/X | Tech, real-time, community | 3-10x/day | Threads, hot takes | | Instagram | Visual brands, lifestyle | 1-2 posts + Stories daily | Reels, carousels | | TikTok | Brand awareness, younger audiences | 1-4x/day | Short-form video | | Facebook | Communities, local businesses | 1-2x/day | Groups, native video |

**For detailed platform strategies**: See [references/platforms.md](references/platforms.md)

---

Content Pillars Framework

Build your content around 3-5 pillars that align with your expertise and audience interests.

Example for a SaaS Founder

| Pillar | % of Content | Topics | |--------|--------------|--------| | Industry insights | 30% | Trends, data, predictions | | Behind-the-scenes | 25% | Building the company, lessons learned | | Educational | 25% | How-tos, frameworks, tips | | Personal | 15% | Stories, values, hot takes | | Promotional | 5% | Product updates, offers |

Pillar Development Questions

For each pillar, ask: 1. What unique perspective do you have? 2. What questions does your audience ask? 3. What content has performed well before? 4. What can you create consistently? 5. What aligns with business goals?

---

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

• "I was wrong about [common belief]."
• "The real reason [outcome] happens isn't what you think."
• "[Impressive result] — and it only took [surprisingly short time]."

Story Hooks

• "Last week, [unexpected thing] happened."
• "I almost [big mistake/failure]."
• "3 years ago, I [past state]. Today, [current state]."

Value Hooks

• "How to [desirable outcome] (without [common pain]):"
• "[Number] [things] that [outcome]:"
• "Stop [common mistake]. Do this instead:"

Contrarian Hooks

• "Unpopular opinion: [bold statement]"
• "[Common advice] is wrong. Here's why:"
• "I stopped [common practice] and [positive result]."

**For post templates and more hooks**: See [references/post-templates.md](references/post-templates.md)

---

Content Repurposing System

Turn one piece of content into many:

Blog Post → Social Content

| Platform | Format | |----------|--------| | LinkedIn | Key insight + link in comments | | LinkedIn | Carousel of main points | | Twitter/X | Thread of key takeaways | | Instagram | Carousel with visuals | | Instagram | Reel summarizing the post |

Repurposing Workflow

1. **Create pillar content** (blog, video, podcast) 2. **Extract key insights** (3-5 per piece) 3. **Adapt to each platform** (format and tone) 4. **Schedule across the week** (spread distribution) 5. **Update and reshare** (evergreen content can repeat)

---

Content Calendar Structure

Weekly Planning Template

| Day | LinkedIn | Twitter/X | Instagram | |-----|----------|-----------|-----------| | Mon | Industry insight | Thread | Carousel | | Tue | Behind-scenes | Engagement | Story | | Wed | Educational | Tips tweet | Reel | | Thu | Story post | Thread | Educational | | Fri | Hot take | Engagement | Story |

Batching Strategy (2-3 hours weekly)

1. Review content pillar topics 2. Write 5 LinkedIn posts 3. Write 3 Twitter threads + daily tweets 4. Create Instagram carousel + Reel ideas 5. Schedule everything 6. Leave room for real-time engagement

---

Engagement Strategy

Daily Engagement Routine (30 min)

1. Respond to all comments on your posts (5 min) 2. Comment on 5-10 posts from target accounts (15 min) 3. Share/repost with added insight (5 min) 4. Send 2-3 DMs to new connections (5 min)

Quality Comments

• Add new insight, not just "Great post!"
• Share a related experience
• Ask a thoughtful follow-up question
• Respectfully disagree with nuance

Building Relationships

• Identify 20-50 accounts in your space
• Consistently engage with their content
• Share their content with credit
• Eventually collaborate (podcasts,