/research

name: research
description: Conduct topic and competitor research for any content type. Use when researching a topic before creating content, analyzing the competitive landscape, identifying content gaps, or when the user says "research this", "what's out there on", "analyze competitors", or needs to understand a content landscape before writing.

Content Research

Overview

This skill conducts topic and competitor research for any content type. Execute all steps to produce actionable insights that identify content gaps and analyze competitors. This skill focuses ONLY on research — it does not generate titles, hooks, or other creative assets.

**Core Principle**: Focus on insights and big levers, not data dumping. Research should be comprehensive yet concise, backed by data, and designed to inform strategic decisions.

When to Use

Use this skill when:

• You need to research a topic before creating content
• The user asks to research a content idea or topic
• You want to understand the competitive landscape for a topic
• You need to identify content gaps and opportunities
• Preparing for title generation, hook creation, or full content planning

Platform-Specific Research Tools

This skill is designed to work across platforms. Orchestrator skills may provide platform-specific tools for research:

| Platform | Tools Provided By Orchestrator | Fallback | |---|---|---| | YouTube | YouTube Analytics MCP (search, video details, channel details) | Web search | | Newsletter/Blog | Content analytics, email platform data | Web search | | Social Media | Platform analytics, engagement data | Web search | | General | N/A | Web search (default) |

Platform-specific research strategies are available in the references/ directory:

• `references/research-frameworks.md` — General research frameworks
• `references/substack-notes-strategy.md` — Substack Notes strategy
• `references/youtube-community-strategy.md` — YouTube community strategy

When no platform-specific tools are available, use web search as a general-purpose research tool to find existing content, competitor analysis, and trending topics.

Research Subagents

You can invoke research subagents using the `Agent` tool with `run_in_background: true` to conduct specific, focused research tasks in parallel. Each agent prompt should be focused and specific, with a clear objective.

Bias towards using the `Agent` tool rather than executing all research sequentially. Parallel research greatly improves performance.

Research Workflow

Execute all steps below to complete the research.

Step 0: Initialize Research Document

Create a research document at the location specified by the orchestrator or the user. If no location is specified, ask the user where to save the output.

All research **MUST** be written to this file. If the file already exists, read it to understand what research has been done so far and continue from there.

Step 1: Understand the Topic

Analyze and document:

• What problem does this content solve?
• Why would someone engage with this content?
• What makes this topic relevant now?
• Who is the target audience?

Step 2: Research Existing Content

Execute these actions using available tools (platform-specific MCP tools if provided, otherwise web search):

1. Find the user's related existing content on the topic 2. Gather performance metrics where available 3. Identify what has already been covered and how to differentiate

Document in research file:

• Related existing content (title, link, key metrics if available)
• Performance insights (what worked, what did not)
• Differentiation strategy for new content

Step 3: Competitor Research

Execute these actions: 1. Find 5-8 top-performing pieces of content on the topic 2. Filter for recent content with high engagement 3. Gather details and metrics for each 4. Analyze patterns in successful content

Document for each competitor:

• Title, creator/publication, link
• Key metrics (views, engagement, shares — whatever is available)
• Focus/angle and what makes it successful

Synthesize key insights: Identify common patterns and different approaches across competitors.

Step 4: Content Gap Analysis

Analyze and identify:

• What subtopics or angles are saturated?
• What is missing or underexplored?
• Where can the user add unique value?

Document in research file:

• **What's Already Well-Covered**: 3-5 saturated topics/approaches
• **Content Gaps (Opportunities)**: Specific opportunities rated by potential
• Rating: *** (high), ** (medium), * (low)
• **Recommended Focus**: The specific angle and unique value proposition

**Rating Criteria**:

• *** High: Significant gap, strong demand, clear differentiation possible
• ** Medium: Moderate gap, some competition, good potential
• * Low: Minor gap, heavily competed, incremental value

Step 5: Recommended Angle

Based on the gap analysis, define:

• The specific angle to take
• The unique value proposition
• Why this angle is better than what already exists
• What makes the user uniquely qualified to cover this

Output Structure

Use this template structure for the research document:

# [Topic] - Research

## Content Overview
**Topic**: [Brief description]
**Target Audience**: [Who this is for]
**Content Type**: [YouTube video, newsletter, social post, etc.]
**Goal**: [What the audience will learn/gain]

## Research Notes
### Key Concepts to Cover
[High-level list]

## Existing Content Landscape
### User's Related Content
[Analysis of user's previous content on this topic]

### Top Competing Content
[5-8 pieces with analysis]

### Key Insights
[Patterns and findings across competitors]

## Content Gap Analysis
### What's Already Well-Covered
[List of saturated angles]

### Content Gaps (Opportunities)
[Rated list of specific gaps]

### Recommended Focus
[Specific angle and unique value proposition]

## Production Notes
**Status**: Research Complete
**Created**: [Date]
**Updated**: [Dat