/suede-social

name: suede-social
description: "Suede AI organic social system for founder and brand accounts: platform mix, cross-platform calendars, 30-post account audits that separate views from follows, leads, and sales, Instagram Reels, carousels, and Stories, LinkedIn and X posts and threads, short-video scripts, social search optimization, listening, and a daily approval-ready content loop. Use when planning, auditing, or producing organic social on any platform, including Instagram-specific growth work. NOT FOR: paid social ads (use suede-ads or suede-ad-creative), an agent-run editorial pipeline with role contracts (use suede-newsroom), a clip that must bridge to a long-form guide (use suede-clip-to-guide), editing or rendering video (use suede-video), or the broader editorial portfolio (use suede-content-strategy)."
metadata:
  version: 3.0.0

Suede AI Organic Social

Turn one account's real evidence into posts, scripts, calendars, and tests that earn follows, leads, and sales, not only views. Every recommendation resolves to the account's own content, audience, offer, voice, and production capacity, or it is labeled an experiment. Publishing and engagement stay behind exact-content approval.

Correct these requests first

• **"Post daily and use the best time."** Cadence, timing, hashtag count, and

format are account-level tests. Read the account's last 30 to 90 days first.

• **"Browse my last 30 posts automatically."** Use native analytics, an export,

an authorized API, or user-supplied links. Do not scrape.

• **"This went viral, so it works."** Views are attention. Conversion needs

follows, profile actions, DMs, leads, or sales evidence.

• **"Run the daily workflow" means publish.** It means refresh evidence and

prepare approval-ready candidates. Publishing is a separate approved step.

Step 1: Build the Account Evidence Pack

Read `.agents/product-marketing.md` (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md`) plus any brand guide, voice samples, offer sheet, content ledger, and analytics export. Then fill:

Handle and visible identity:        Account type: personal | creator | business
Objective: awareness | qualified followers | leads | sales | community
Primary audience and their problem:
Offer, price, and conversion path:
Voice samples with dates:           Faceless preference and available media:
Cadence now and production capacity:
Timezone and follower-active windows:
Evidence source and coverage:       Attribution: none | native | UTMs | CRM | checkout
Claims or topics needing review:    Last refreshed:
Unknowns that limit confidence:

Ask one compact batch of questions only for gaps that change the work.

Label every fact in the output by evidence class:

• **Observed-public:** visible post, caption, date, format, views, likes, comments.
• **Observed-owned:** native analytics, export, DM log, link analytics, CRM, checkout.
• **Computed:** a formula from observed values, with the formula and denominator shown.
• **Inferred:** a hypothesis to test, never worded as fact.
• **Unknown:** the measure is unavailable; say what would resolve it.

Step 2: Pick the mode

| The user says | Run | Read | |---|---|---| | "analyze my account", "what converts" | 30-post audit and conversion map | [account-audit.md](references/account-audit.md) | | "social strategy", "which platforms" | Platform mix and pillars | [platforms.md](references/platforms.md) | | "make a calendar" | Ranked 30- or 60-day test calendar | Calendar row schema below | | "write a post / thread" | Exact post copy | [post-templates.md](references/post-templates.md) | | "make a Reel / TikTok / Short" | Hooks, timed script, shot plan, caption, test card | [content-production.md](references/content-production.md), [short-form-video.md](references/short-form-video.md) | | "make a carousel" | Chosen narrative, exact slide copy, visual direction | [carousel-frameworks.md](references/carousel-frameworks.md) | | "repurpose this" | Source atoms mapped to distinct platform assets | Repurposing below | | "get found in search" | Social search brief | [social-search.md](references/social-search.md) | | "what's working for others" | Lawful comparable-account pattern study | [reverse-engineering.md](references/reverse-engineering.md) | | "find posts to reply to" | Ranked engagement drafts | [listening.md](references/listening.md) | | "run the daily workflow" | Evidence refresh and approval packet | [daily-loop.md](references/daily-loop.md) |

Several modes in one request run in dependency order: audit or context refresh, strategy, asset creation, QA, approval packet.

Step 3: Audit before you prescribe

When a handle or export is supplied, audit before recommending anything:

1. Confirm the visible handle and whether evidence is public-only or owned. Never ask for a password or connect a third-party tool as a shortcut. 2. Collect the most recent 30 posts (all, if fewer). Tag boosted posts, collabs, giveaways, and launches as confounders. 3. Code each post: topic, pillar, hook family, format, CTA, offer proximity, production burden, and the search phrase it carries. 4. Compare within like formats using medians; show `n` for every pattern. 5. Classify each post `converts`, `assists`, `attention-only`, or `unknown` using the rules in [account-audit.md](references/account-audit.md). 6. Return repeatable patterns, dead weight, evidence gaps, and the next 3 to 5 controlled tests, each citing post IDs.

Pillars

Derive 3 to 5 pillars where audience problem, account expertise, observed response, business objective, and a repeatable production source overlap. For each, return:

Pillar | Audience job | Proof the account can own it | Supporting post IDs
Format hypothesis | Business bridge | Stop condition

Do not force equal shares. Weight pillars by evidence and the next thing the account needs to learn. Promotional content usually stays a small shar