/suede-public-relations

name: suede-public-relations
description: "Suede AI earned media, built for both journalists and AI search: validates story angles, builds a sourced media list, drafts journalist and podcast pitches under 200 words, answers source requests (HARO, Qwoted, Featured), scores newsjacking, and sets up a press page with consistent entity facts and Organization schema so coverage becomes citations in Google AI Overviews, ChatGPT, Claude, and Perplexity. Returns pitch drafts, a scored media list, or a press-kit checklist, all held for send approval. Use when building a media list, drafting a pitch, preparing a press kit, evaluating newsjacking, answering a reporter request, or growing third-party mentions for AI visibility. NOT FOR: directory submissions (use suede-directory-submissions), launch packaging (use suede-launch-packaging), social publishing (use suede-social), on-site AI SEO fixes (use suede-ai-seo), or contacting anyone without approval."
metadata:
  version: 2.0.0

Suede Public Relations & Earned Media

Suede AI Public Relations turns verified milestones, evidence, and timely angles into respectful earned-media briefs for journalists, podcasts, and newsletters. Coverage now does two jobs: it reaches readers, and it becomes the third-party evidence search engines and AI assistants cite when buyers ask about the category. This skill optimizes story fit and source usefulness without treating a drafted pitch as sent or coverage as earned.

Before Starting

**Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

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Core Philosophy

PR is not a substitute for distribution. Treat it as a channel hypothesis whose value must be measured against the current audience, story, and sales motion.

• **Do not assume a placement drives or cannot drive conversion.** Track referral

behavior, brand search, citations, and sales influence for this campaign.

• **Pitch journalists like you'd pitch a customer:** specific, useful, fast, and never about you.
• **The story is not your product. The story is the trend, the data, the conflict, or the human.** Your product is the evidence.
• **Test speed against relevance and accuracy.** Use the story's observed

coverage curve and deadline; never trade verification for haste.

When PR is worth it

• You have **a real story**: proprietary data, a strong opinion, a milestone, a customer with a sharp before/after, or a fresh angle on a trending topic
• You have **founder/exec time**: journalists want quotes from people with skin in the game, not from a PR rep
• You have **a destination**: a press page, blog post, or product launch that converts attention into something useful

When to skip PR (for now)

• Pre-launch with no story beyond "we exist"
• No one on the team can sustain the approved, measured test window
• You don't have a clear ICP: journalists ask "who reads my piece because of this?" and if you can't answer, neither can they

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The PR Mix

Four possible modes. Select only those supported by the story, audience, capacity, and current source access.

| Mode | What it is | Effort | Speed to coverage | |------|------------|--------|-------------------| | **Reactive (newsjacking)** | Inject your POV into trending news | Low–medium | Hours to days | | **Proactive (pitching)** | Build a media list, draft original-story pitches | Measure current capacity | Set from story flow and response data | | **Inbound (press requests)** | Respond to journalist queries on HARO/Qwoted/Featured | Low | Days to weeks | | **Owned (press page + media kit)** | Make it easy for journalists to find you | One-time setup | N/A |

**For the reactive newsjacking workflow**: see [references/newsjacking.md](references/newsjacking.md)

**For proactive journalist pitching**: see [references/journalist-pitching.md](references/journalist-pitching.md)

**For inbound press-request platforms (HARO, Qwoted, etc.)**: see [references/press-platforms.md](references/press-platforms.md)

**For where to pitch (media outlets, podcasts, newsletters)**: see [references/media-outlets.md](references/media-outlets.md). For startup/SaaS/AI directories, use the separate `suede-directory-submissions` skill: different intent, different list.

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PR as Citation and Entity Building

AI assistants answer category questions mostly from third-party sources. Muck Rack's Generative Pulse study (May 2026, more than 25 million links cited by ChatGPT, Claude, and Gemini) classified about 84% of cited links as earned media rather than brand-owned or paid content, found about 27% were journalism, and found 57% of dated journalism citations were less than a year old. Source: [Muck Rack, What Is AI Reading? (May 2026)](https://media.muckrack.com/documents/What_Is_AI_Reading__May_2026.pdf). Treat the exact shares as one vendor's measurement; the direction is consistent across its reports.

What that changes:

• **Pick outlets AI tools already cite for your category.** Before building the list, ask the main assistants the buyer's top category questions and note which publications, newsletters, and review sites they cite. Those outlets move up a tier.
• **Make every placement quotable.** Original data, a clear named spokesperson, the exact company and product names, and one sentence that defines what you do. Ask for the company name to be spelled the same way it appears on your site.
• **Keep the entity consistent.** Company name, founder name and title, one-line description, founding date, and headquarters should match across the press page, the site's Organization and Person schema (with sameAs links to the same profiles), directories, and every pitch. Mismatches split credit between versions of you.
• **Refresh matters.**