/suede-marketing-plan

name: suede-marketing-plan
description: "Suede AI marketing planning in two modes. Shortlist mode scores up to 8 tactics from a 142-idea tactic library (including AI answer visibility, entity consistency, and comparison and pricing pages as search assets) on audience, stage, evidence, capacity, cost, and risk, and returns at most 5 with test, metric, review date, and stop condition. Full plan mode writes a 13-section AARRR operating plan (acquisition, activation, retention, referral, revenue) with a 90 day plan, 12 month roadmap, ops stack, idea bank, and measurement, sized to the client's real budget, team, and evidence. Use when the user is stuck and wants a shortlist of growth tactics, or needs a growth plan, go to market document, or roadmap. NOT FOR: isolated channel execution (use the relevant Suede skill), contested strategic bets that need debate (use suede-marketing-council), recurring workflows (use suede-marketing-loops), or positioning discovery alone (use suede-product-marketing)."
metadata:
  version: 3.0.0

Suede Marketing Plan

Suede AI turns verified client facts (budget, team, stage, evidence, constraints) into either a scored tactic shortlist or a full marketing operating plan across Acquisition, Activation, Retention, Referral, and Revenue. Both modes share one tactic library, one scoring rubric, and one status vocabulary, so a shortlist drops straight into a plan later.

Read `.agents/product-marketing.md` first if it exists and ask only for what it does not cover; see `suede-product-marketing` for path fallbacks.

Pick the mode

| The user says | Mode | |---|---| | "I'm stuck," "give me ideas," "what should we try next," "shortlist of growth tactics" | **Shortlist** | | "90-day plan," "12-month roadmap," "growth plan," "go-to-market document," "marketing plan for [client]" | **Full plan** |

If unclear, start with Shortlist; it takes one exchange and feeds the plan.

---

Shortlist mode

1. Run the intake in [references/tactic-scoring.md](references/tactic-scoring.md): stage and goal, budget and team, what was tried, admired competitor tactics. 2. Pull at most 8 candidates from [references/tactic-library.md](references/tactic-library.md). Category index:

| Category | Ideas | Examples | |----------|-------|----------| | Content & SEO | 1-10 | Glossary pages, programmatic SEO, content refresh | | Competitor | 11-13 | Comparison pages, ad-library research | | Free tools | 14-22 | Calculators, scanners, importers | | Paid ads | 23-34 | Search, LinkedIn, Reddit, podcast ads | | Social & community | 35-44 | Reddit, LinkedIn, short-form video | | Email | 45-53 | Founder emails, win-back, trial reactivation | | Partnerships | 54-64 | Affiliates, integrations, newsletter swaps, source requests | | Events | 65-72 | Webinars, speaking, meetups | | PR & media | 73-76 | Press coverage, media acquisitions | | Launches | 77-86 | Product Hunt, early-access pricing | | Product-led | 87-96 | Powered-by badges, free migrations, viral loops | | Content formats | 97-109 | Templates, annual reports, year-end wraps | | Unconventional | 110-122 | Awards, challenges, stunts | | Platforms | 123-130 | App marketplaces, review sites, YouTube | | International | 131-132 | Expansion, price localization | | Developer | 133-136 | DevRel, certifications | | Audience-specific | 137-139 | Two-sided referrals, podcast tours, customer language | | Search & AI visibility | 140-142 | AI answer visibility, entity consistency, pricing pages as search assets |

3. Score each with the six-dimension rubric, apply the decision rule and caps, and return the shortlist format from `tactic-scoring.md`, ending with the required **Not recommended** line.

When buyers research before buying, include at least one candidate from #1-#11 or #140-#142 in the scored set. Search and AI-answer visibility compounds, and a plan that skips it usually hands those answers to competitors.

---

Full plan mode

The deliverable is one Notion-paste-ready markdown document, the strategy artifact a fractional CMO would present to founders: specific to the client, exhaustive across the funnel, and honest about what the team can execute with its current stack and headcount.

Invocation and state

`/suede-marketing-plan {client-name-or-domain}`. With no argument, ask for it.

On invocation, read `.agents/suede-marketing-plans/{client-slug}/progress.md` and resume per the state machine in `references/methodology.md` Step 1.1.2 (fresh → INIT → REVIEW → FINALIZE → finalized). Never silently overwrite a finalized plan; ask whether to revise as v{N+1}, start fresh, or reopen a section.

Three phases (full workflow in `references/methodology.md`)

**INIT (research and intake).** Read all client materials and any wired data sources (Search Console, GA4, Stripe, ad accounts, CRM). Run the intake below. Save to `research.md`. Score Section 3 with the 17-section rubric in `references/current-state-rubric.md` (0-5 per section; unsupported rows are `Unknown`). Reuse a prior audit's scores only when its sources, scope, window, and definitions still match.

**REVIEW (section by section).** Present each section's draft; the user approves, adjusts, adds, or asks to go deeper. Persist each confirmed section with the write-intent transaction in `references/methodology.md` (record section number and content hash, promote `sections/NN.md`, reconcile metadata, verify, clear the intent). If interrupted, rerun the command to reconcile before continuing.

**FINALIZE.** Compile `final_plan.md`. Verify tactic-library numbers against `references/idea-cross-reference.md`, every Suede skill route, and every named integration. Strip machine-specific paths. Check brand voice against Section 2. Offer, but do not perform without approval, publishing to a shared repo.

The 13 sections (template in `references/plan-template.md`)

1. **Executive summary**: 3 big bets, 90-day priorities, 12-month outcome; liftable into a board update. 2. **Str