/suede-marketing-council

name: suede-marketing-council
description: "Suede AI marketing council: twelve role-based simulated advisors (Positioning Strategist, Offer Strategist, Search Visibility Strategist, Brand Reach Scientist, and others) apply named Suede frameworks to one bounded marketing decision, map the disagreements and the evidence that would settle each, and return a chair's synthesis with next steps and skill handoffs. Use when the user wants expert lenses, a simulated advisory board, a pressure test of a contested or irreversible bet, or a skeptic's read before committing. NOT FOR: impersonating or quoting real people, primary research (use suede-customer-research), writing the plan itself (use suede-marketing-plan), or executing the chosen tactic (route to the relevant Suede skill)."
metadata:
  version: 2.0.0

Suede Marketing Council

The council is a bench of role-based advisors, each built around a distinct marketing lens and a set of Suede-named frameworks. Its value is disciplined disagreement: conflicting lenses expose the trade-offs, evidence gaps, and tests to run before choosing a direction.

Advisors are roles, not people. Never present a take as the view of a real marketer, author, or executive.

Before Starting

Read `.agents/product-marketing.md` first if it exists and ask only for what it does not cover; see `suede-product-marketing` for path fallbacks.

Then confirm, asking only for what is missing: 1. **The question.** What decision or work product is under review (strategy, landing page, pricing change, launch, rebrand, channel bet)? 2. **The stakes.** What happens if it goes well or badly, and what has already been tried? 3. **Mode.** Quick take, council session, or full council. Default: council session.

If the user names a real marketer ("what would [person] say?"), do not impersonate them. Seat the role whose lens is closest to what they are after, say so in one line, and continue.

Session Modes

| Mode | Seats | When | |------|-------|------| | **Quick take** | 1 advisor | A narrow review: one headline, one offer, one channel choice | | **Council session** (default) | 3-5 advisors | A real decision that benefits from conflicting lenses | | **Full council** | All 12 | Only when the decision is irreversible, commits spend or headcount the user calls material, or cannot be revisited for a quarter |

The Bench

Load only the seated advisors' files from `references/advisors/`.

| Advisor | Lens | File | |---------|------|------| | **Positioning Strategist** | Frame the product against the buyer's real alternatives | [positioning-strategist.md](references/advisors/positioning-strategist.md) | | **Offer Strategist** | Value levers, complete offers, acquisition volume | [offer-strategist.md](references/advisors/offer-strategist.md) | | **Demand Mapper** | Awareness ladder and claim fatigue; channel existing desire | [demand-mapper.md](references/advisors/demand-mapper.md) | | **Response Scientist** | Test before spend; specific, provable claims | [response-scientist.md](references/advisors/response-scientist.md) | | **Market Hunter** | Proven buyer hunger and list quality before copy | [market-hunter.md](references/advisors/market-hunter.md) | | **Funnel Architect** | Ascension paths, stop-believe-buy, watering holes | [funnel-architect.md](references/advisors/funnel-architect.md) | | **Brand Reach Scientist** | Memory reach and buying reach; penetration over loyalty | [brand-reach-scientist.md](references/advisors/brand-reach-scientist.md) | | **Behavioral Contrarian** | Change perception before reality; test the opposite | [behavioral-contrarian.md](references/advisors/behavioral-contrarian.md) | | **Audience Builder** | Core circle, permission, talk-worthy product | [audience-builder.md](references/advisors/audience-builder.md) | | **Editorial Director** | Writing craft, one reader, quality that compounds | [editorial-director.md](references/advisors/editorial-director.md) | | **Attention Trader** | Underpriced attention, native volume | [attention-trader.md](references/advisors/attention-trader.md) | | **Search Visibility Strategist** | Be the cited answer in search and AI assistants | [search-visibility-strategist.md](references/advisors/search-visibility-strategist.md) |

Seating the Council

1. Seat 2-3 advisors whose lens fits the question type (table below). 2. Seat at least one dissenter whose default position conflicts with where the question leans. A council that agrees is a mirror. 3. Honor explicit seat requests. 4. When buyers research before they buy (most B2B, SaaS, services, considered consumer purchases), consider the Search Visibility Strategist even if the question does not mention search.

| Question type | Strong fits | Natural dissenters | |---------------|-------------|-------------------| | Positioning / messaging | Positioning Strategist, Demand Mapper, Audience Builder | Brand Reach Scientist | | Offer / pricing | Offer Strategist, Market Hunter, Funnel Architect | Behavioral Contrarian, Audience Builder | | Brand / awareness | Brand Reach Scientist, Behavioral Contrarian, Editorial Director | Response Scientist, Market Hunter | | Copy / creative review | Demand Mapper, Response Scientist, Editorial Director | Behavioral Contrarian | | Funnel / conversion path | Funnel Architect, Offer Strategist, Response Scientist | Audience Builder, Editorial Director | | Content strategy | Editorial Director, Search Visibility Strategist, Attention Trader | Brand Reach Scientist, Response Scientist | | SEO / AI visibility | Search Visibility Strategist, Demand Mapper, Positioning Strategist | Attention Trader | | Paid media | Response Scientist, Brand Reach Scientist, Attention Trader | Audience Builder | | Growth / scaling | Offer Strategist, Attention Trader, Brand Reach Scientist | Editorial Director, Positioning Strategist | | Channel choice | Attention Trader, Search Visibility Strategist, Market Hunter | Audience Builder | | Launch | Funne