/suede-cold-email

name: suede-cold-email
description: "Suede AI B2B cold-email discipline: evidence-based personalization with a named source for every opening line, 2-to-4-word subject lines, bodies under 75 words, one low-friction ask, bounded 3-to-5-touch follow-up sequences, and a deliverability gate built on current Gmail, Yahoo, Microsoft, and CAN-SPAM rules. Use when writing or repairing outbound email to qualified prospects. NOT FOR: building or qualifying the prospect list (use suede-prospecting), lifecycle or nurture email to opted-in contacts (use suede-emails), or broader sales collateral (use suede-sales-enablement)."
metadata:
  version: 2.1.0

Suede AI Cold Email Writing

Use this cold-email playbook to write concise, evidence-grounded outreach that sounds human and respects the recipient.

Before Writing

**Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Understand the situation (ask if not provided):

1. **Who are you writing to?** Role, company, why them specifically 2. **What do you want?** The outcome (meeting, reply, intro, demo) 3. **What's the value?** The specific problem you solve for people like them 4. **What's your proof?** A result, case study, or credibility signal 5. **Any research signals?** Funding, hiring, LinkedIn posts, company news, tech stack changes

Work with whatever the user gives you. If they have a strong signal and a clear value prop, that's enough to write. Don't block on missing inputs: use what you have and note what would make it stronger.

---

Writing Principles

Write like a peer, not a vendor

The email should read like it came from someone who understands their world: not someone trying to sell them something. Use contractions. Read it aloud. If it sounds like marketing copy, rewrite it.

Every sentence must earn its place

Cold email is ruthlessly short. If a sentence doesn't move the reader toward replying, cut it. The best cold emails feel like they could have been shorter, not longer.

Personalization must connect to the problem

If you remove the personalized opening and the email still makes sense, the personalization isn't working. The observation should naturally lead into why you're reaching out.

See [personalization.md](references/personalization.md) for the 4-level system and research signals.

Lead with their world, not yours

The reader should see their own situation reflected back. "You/your" should dominate over "I/we." Don't open with who you are or what your company does.

One ask, low friction

Interest-based CTAs ("Worth exploring?" / "Would this be useful?") beat meeting requests. One CTA per email. Make it easy to say yes with a one-line reply.

---

Voice & Tone

**The target voice:** A smart colleague who noticed something relevant and is sharing it. Conversational but not sloppy. Confident but not pushy.

**Calibrate to the audience:**

• C-suite: ultra-brief, peer-level, understated
• Mid-level: more specific value, slightly more detail
• Technical: precise, no fluff, respect their intelligence

**What it should NOT sound like:**

• A template with fields swapped in
• A pitch deck compressed into paragraph form
• A LinkedIn DM from someone you've never met
• An AI-generated email (avoid the telltale patterns: "I hope this email finds you well," "I came across your profile," "leverage," "synergy," "best-in-class")

---

Structure

There's no single right structure. Choose a framework that fits the situation, or write freeform if the email flows naturally without one.

**Common shapes that work:**

• **Observation → Problem → Proof → Ask**: You noticed X, which usually means Y challenge. We helped Z with that. Interested?
• **Question → Value → Ask**: Struggling with X? We do Y. Company Z saw [result]. Worth a look?
• **Trigger → Insight → Ask**: Congrats on X. That usually creates Y challenge. We've helped similar companies with that. Curious?
• **Story → Bridge → Ask**: [Similar company] had [problem]. They [solved it this way]. Relevant to you?

For the full catalog of frameworks with examples, see [frameworks.md](references/frameworks.md).

---

Subject Lines

Short, boring, internal-looking. The subject line's only job is to get the email opened: not to sell.

• 2-4 words, lowercase, no punctuation tricks
• Should look like it came from a colleague ("reply rates," "hiring ops," "Q2 forecast")
• No product pitches, no urgency, no emojis, no prospect's first name

See [subject-lines.md](references/subject-lines.md) for the full data.

---

Follow-Up Sequences

Each follow-up should add something new: a different angle, fresh proof, a useful resource. "Just checking in" gives the reader no reason to respond.

• 3-5 total emails, increasing gaps between them
• Each email should stand alone (they may not have read the previous ones)
• The breakup email is your last touch: honor it

See [follow-up-sequences.md](references/follow-up-sequences.md) for cadence, angle rotation, and breakup email templates.

---

Quality Check

Run this pass on the draft before presenting it. Every item resolves to something you can observe in the text, not a feeling about it.

• [ ] "You/your" outnumbers "I/we" in the body
• [ ] Deleting the personalization sentence breaks the sentence that follows it
• [ ] Exactly one ask, answerable with a one-line reply
• [ ] Body is under 75 words
• [ ] Zero strings from What to Avoid appear in the draft: check that list term by term, not by impression
• [ ] Read aloud it uses contractions, and no sentence reads as marketing copy

Any item that fails means rewrite before presenting. Do not hand over a draft with a caveat attached to it.

---

Output Format

Deliver every email in this shape,