/suede-co-marketing

name: suede-co-marketing
description: "Suede AI co-marketing discipline: partner fit scored on audience overlap and reciprocity, joint offers and campaign formats (content, webinars, integrations, community), operating roles, lead-sharing and consent terms, shared measurement, and joint content built to earn links and AI citations for both brands. Use when identifying potential partners or planning a specific joint campaign or cross-promotion. NOT FOR: affiliate or customer-referral programs (use suede-referrals), product-launch orchestration (use suede-launch-packaging), or partner-facing sales collateral (use suede-sales-enablement)."
metadata:
  version: 2.1.0

Suede AI Co-Marketing

Use this co-marketing playbook to identify credible partners and design measurable joint campaigns with explicit roles and value exchange.

Before Starting

**Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

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Partner Identification Framework

1. Audience Overlap Analysis

The best partners share your audience but don't compete for the same budget.

**Ideal partner characteristics:**

• Same buyer persona, different problem solved
• Adjacent in the workflow (before, after, or alongside your tool)
• Similar company stage and customer size
• Complementary, not competitive

**Questions to identify partners:**

• What tools do your customers already use?
• What do they use before/after your product?
• Who else is selling to your ICP?
• Which integrations do customers request most?

2. Partner Scoring Criteria

Rate each candidate 1-5 on all six criteria, using these anchors. Score from evidence the user or a public source supplies; a criterion with no evidence is scored `?` and named as an open question, never guessed.

| Criteria | 1 | 3 | 5 | |----------|---|---|---| | **Audience fit** | Different buyer, different problem | Same buyer, partial overlap | Same ICP, adjacent workflow step | | **Audience size** | Reach materially below yours | Same order of magnitude | At or above your reach on the shared channel | | **Brand alignment** | You would hedge before associating | Neutral; no known conflict | You would name them in your own marketing unprompted | | **Engagement quality** | Reach with no observable response | Some engagement, unverified | Documented engagement on the channel the campaign will use | | **Reciprocity potential** | Nothing of comparable value to offer | One-sided but tolerable | Both sides trade equivalent audience or asset value | | **Ease of execution** | No partnerships contact, no prior co-marketing | Contact exists, no track record | Partnerships team plus a shipped co-marketing history |

**Pursue/drop rule:** pursue only partners scoring **4+ on both Audience fit and Reciprocity potential**. Anything below is reported as scored-and-dropped with the failing criterion named: it is not silently omitted.

**Shortlist cap: 5.** At the cap, rank the five and report; do not expand the list. Additional candidates go in a named "not pursued this round" line.

3. Where to Find Partners

**Integration ecosystem:**

• Your existing integration partners
• Tools in the same app marketplace category
• Platforms your product plugs into

**Adjacent categories:**

• Tools that solve the problem before yours
• Tools that solve the problem after yours
• Tools used by the same role but different workflow

**Community signals:**

• Who sponsors the same podcasts/newsletters?
• Who exhibits at the same conferences?
• Who's active in the same communities?
• Whose content does your audience share?

**Data sources:**

• Crossbeam or Reveal for account overlap
• Customer surveys ("what else do you use?")
• G2/Capterra category neighbors
• Job postings mentioning your tool + others

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Co-Marketing Campaign Types

Four families, with per-format effort, lead sharing, and best-fit in [references/campaign-formats.md](references/campaign-formats.md). Open that file whenever a campaign format is being chosen: the campaign plan must name its format from it.

• **Content partnerships**: when both sides can produce and both audiences read.
• **Webinars & events**: when the goal is gated lead generation or education.
• **Product & integration marketing**: when a live integration or shared customer exists.
• **Community & social**: when the goal is exposure or list growth, not pipeline.

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Make Joint Content Work in Search and AI Answers

Joint content can earn more than a shared list. Done right, it becomes the page that ranks and gets cited for the combined use case.

• **Publish one canonical version.** Pick the host domain; the partner links

to it (or uses a rel="canonical" copy) instead of duplicating it.

• **Target the combined query.** "[Tool A] + [Tool B] integration", "how to

[job] with [A] and [B]": queries neither brand ranks for alone.

• **Ship original data when possible.** A joint survey or benchmark across both

customer bases is a link asset neither could produce alone. Publish method, sample size, and date.

• **Both brands named consistently** in title, byline, and copy so AI answers

attribute the claim to both.

• **Integration pages:** list the partner in each side's integration

directory with a link, a short how-it-works, and the shared customer story.

Technical checks route to `suede-seo-audit`; topic choice to `suede-content-strategy`.

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Brainstorming Partner Campaigns

When brainstorming with a specific partner, consider:

1. Shared Audience Moments

• What trigger events matter to both audiences?
• What seasonal moments align with both products?
• What industry trends affect both customer bases?

2. Combined Value Propositions

• What can customers achieve with both t